Princeton Senior Shuttle Service

By

James Mejia

Micah Perlin

Report as part of WWS 527a Transportation Policy Analysis Fall 2003

1.0Executive Summary

The senior population in Princeton is underserved in some respects. As residents of Princeton age and retire they tend to move to other communities that more readily meet the needs of the senior population. Some communities in the surrounding area target their community services to seniors, enticing many new residents every year.

One of the areas in which Princetonseniors are underserved is in the area of public transportation. As individuals are unable to drive or choose not to drive, their mobility in Princeton is severely limited. This lack of mobility may inhibit visits often taken for granted including trips to the doctor’s office or grocery shopping, and cultural and shopping visits throughout Princeton and contiguous municipalities. For those seniors unable to drive or with physical limitations, the Crosstown 62 shuttle is available for door-to-door service. However, age and mobilityrequirementsprevent wider use of thistaxi service.

Working with the CWW, an organization of approximately 400 seniors in Princeton that exerts influence onsenior-related issues in the Princeton area, a survey was conducted in order to identify the locations where seniors travel most often. This information was then used to develop two routes for a shuttle-based transportation service that would serve able-bodied Princeton seniors.

2.0Research and Data Collection

The Transportation Study Group of the CWW served as the conduit to the senior community, assisting in the development, distribution, and collection of a senior transportation needs survey. After discussion with representatives from CWW, fifty popular destinations were pre-selected and included with the survey. The survey asked seniors to list the top-ten destinations to which they travel most frequently, including the days and times during which these trips are usually made. Seniors were given the option of choosing from the included list of destinations or writing in their own trip destinations.

Sixty-one seniors completed and submitted the survey. Of the 61 respondents, 44 seniors provided their age. The age spread was from 63 to 90 years of age. The majority were from Princeton (38), and 10 were from Lawrenceville. The following table lists the city of origin of the seniors that participated in the survey:

City of Origin / # of Occurrences
Newton, PA / 1
Skilman, NJ / 1
Hillsborough, NJ / 1
Rocky Hill, NJ / 1
West Windsor, NJ / 1
Monmouth Junction, NJ / 1
Monroe Township, NJ / 1
Hopewell, NJ / 2
Kendall Park, NJ / 2
North Brunswick, NJ / 2
Lawrenceville, NJ / 10
Princeton, NJ / 38
Total / 61

3.0Survey Results

Given that the survey was not conducted in a “random” fashion, the results are not assumed to be statistically significant, nor are they assumed to reflect the needs of all seniors living in Princeton. However, given the overwhelming popularity of certain destinations, as expressed by the group surveyed, we believe there is sufficient support (particularly among CWW members) for piloting a senior shuttle program with two different routes. It is assumed that these routes will be adapted as ridership increases.

One-fifth of all seniors responding to the survey chose the Princeton “Dinky” train and/or the Princeton Junction train station as one of the 10 most important destinations. These responses illustrate the importance of connecting any shuttle service to train service and other systems of mass transportation in the Princeton area. The other most-frequently listed destinations included local medical centers, shopping malls, and the library. The top-twenty destinations (some of which were located in the same shopping centers) were used to developthe two potential routes for the senior shuttle system.

4.0Current Public Transit Options for Princeton Seniors

Crosstown 62 - Founded in 1977, Crosstown 62 is a service of Princeton’s Department of Human Services. The door-to-door subsidized taxi service is available to any Princeton Borough or PrincetonTownship resident aged 62 or older who does not drive and resident with limited disabilities. Through a contract with A Princeton Taxi Company, rides are provided to qualifying seniors. One must be 62 and unable to drive or handicapped with either a permanent or temporary disability. All riders must register with Princeton Human Services prior to utilizing the taxi service.

The Crosstown 62 annual budget is $37,000. The service costs $11 and is subsidized by Princeton government at a rate of $9 per ride. Each rider pays $2 per trip. Every tripmust occur Monday through Friday between the hours of 9:30am and 3pm. Reservations for the service must be made by calling a Princeton taxi in advance – one to seven days in advance is recommended and must be made between 3 and 7 pm. Many trips are reserved six weeks in advance.

In a typical month, 400 riders are registered with Princeton’s Department of Human Services and 611 rides provided. Last year the service provided 4,010 rides to members of the senior community. Demand for service has increased 10-15% per year. It is estimated that 4,500 trips will be provided in the next 12 months.

Many seniors in Princeton feel limited by the parameters of the program. Trips are restricted to PrincetonTownship and Borough which includes an approximate 10 mile radius. Reservation requirements limits wider use and seniors that can drive but choose not to, do not consider Crosstown 62 as most appropriate for their needs.

American Red Cross – Recognizing the limits of Crosstown 62, the Princeton Area Chapter of the American Red Cross provides individual rides and fixed route service to medical appointments and shopping centers, plus special trips. Seniors and handicapped persons may make reservations for either service.

TRADE ( Transportation Resources to Aid the Disadvantaged and Elderly) – Offers fixed route service, special shopping and other trips by reservation. While the trips are limited, the fare is free.

Bus Service - Two public bus routes currently serve the city. The buses pass popular destinations such as the Princeton Shopping Mall, Princeton Public Library, and Nassau Street. However, the public bus system is not popular with seniors who seek a more personalized service.

5.0Proposed Shuttle Service

Given the limitations of current public transportation and survey results, the proposed shuttle service should target the following:

  • Addressing the lack of available after-hours transportation;
  • Keeping costs at the minimum level possible;
  • Expanding the service area currently covered by Crosstown 62;
  • Exploring the possibility of transportation on demand, which is less expensive than a taxi, but without a reservation requirement like Crosstown 62 or the American Red Cross;
  • Identifying a transportation solution that is more comfortable and personal than current bus service;
  • Including collection and distribution to the Princeton Dinky Train Station;
  • Linking with other personal and public forms of transportation; and
  • Serving as a model to expand to other shuttle services linking to other forms of transportation

Considering the most popular destinations and numerous points of origin, the proposed shuttle service will usetwo vans serving fixed routes and two (to four) cars serving as collection taxis.

Collection vehicles accommodating 4-passengers each will be used as on-call taxis to pick-uppassengers at their homes and transport them to shuttle hub sites. In order to be picked up, seniors would be required to call a local telephone number two hours prior to the time of pick-up. For purposes of efficiency, the Princeton areahas been divided into four quadrants to be served by the collection taxis. Each collection vehicle will serve two quadrants during the pilot phase of the project. If participation is expanded, additional collection vehicles can be added to serve each quadrant.

The two fixed routes will be served by 12-passenger vans. Both fixed routes will overlap at two hub sites, the Suzanne Patterson Center (SPC) and Palmer Square. Ideally the SPC would operate as the only hub, however currently the facility is not open after 5:00PM, so Palmer Square was included to address the need for a central hub location for evening pickups. If the shuttle service expands, it is recommended that the SPC extend the hours of operation into the evening so that seniors have a warm, public space to wait for the shuttle.

The recommended routes include the 20 most popular destinations as expressed in our survey. Route 1 serves the north and north east part of the Princeton Borough and PrincetonTownship, eventually reaching popular destinations in MercerCounty. Route 2 serves the central part of Princeton Borough including Nassau Street and extends through the PrincetonTownship reaching destinations in SomersetCounty. In order to accommodate the transportation needs of seniors living in Princeton, the routes should run 6 days a week from 10 am to 3 pm and from 6 pm to 11 pm. The following three maps show the division of the region into quadrants, the two fixed routes, and senior residences as the points of origin.[1]

Costs

This section includes a comparison of the costs betweenleasing and purchasing vehicles for the shuttle service. In the case of purchasing vehicles, there is obviously a much larger cost for year one when compared with leasing. The following years (2 to 5 years) continue to be more expensive with the purchasing option, but the cost difference decreasesafter year one compared with the leasing option.

Costs estimates are based on four employees earning $20/hour, working 60 hours a week and 4 weeks a month. A passenger lift is also incorporated into bothplans to accommodate seniors in wheelchairs. The lifts are more expensive for the purchased vehicles than the leased ones. The largest cost difference between the two plans is with respect to insurance costs. Insurance for the leasing option assumes that the leasing company will offer insurance coverage, a common practice in most states. Insurance available under the option of owning vehicles is typically more than twice the cost of leased insurance.

SENIOR SHUTTLE COST COMPARISON
# / LEASING / PURCHASING
Monthly Cost / Annual Cost / Monthly Cost / Annual Cost
12 Person Van / 2 / $ 400 / $ 9,600 / $ 2,167 / $ 52,008
Passenger Lift / 2 / $ 100 / $ 2,400 / $ 750 / $ 18,000
4 Person Car / 2 / $ 300 / $ 7,200 / $ 1,650 / $ 39,600
Van Drivers / 2 / $ 4,800 / $ 115,200 / $ 4,800 / $ 115,200
Car Drivers / 2 / $ 4,800 / $ 115,200 / $ 4,800 / $ 115,200
Insurance / 4 / $ 1,500 / $ 72,000 / $ 4,000 / $ 192,000
Salary:
6 days/wk,
10 hrs/day
4 weeks/mo
Year 1 / $ 321,600 / $ 532,008
Year 2 / $ 206,400 / $ 422,400
Year 3 / $ 206,400 / $ 422,400
Year 4 / $ 206,400 / $ 422,400
Year 5 / $ 206,400 / $ 422,400
5 Year Total / $ 1,147,200 / $ 2,221,608

The costs presented assume no in-kind contributions. Cost reductions could be achieved by using donated or loaned vehicles and/or volunteers or drivers that are compensated at a lower level. Finally, the largest cost reduction can be achieved with insurance costs. If insurance were obtained through a self-insured entity, such as the municipality of Princeton, insurance rates could be drastically reduced. Indeed, insurance costs should be sought from the municipality as a pro bono contribution to serve the seniors of the Princeton community.

* Cost estimates were obtained from:

  • State Farm Insurance in Denver, Colorado
  • Zee Medical Services in Las Vegas, Nevada
  • Mike Naughton Ford in Denver, Colorado
  • Risk Management Department of the City and County of Denver, Colorado

1

1

[1] While the senior residences shown on the map were intentionally altered in order to protect privacy, the locations still reflect the general vicinity of actual senior residences.