Music and Drama Activity

Create a Jingle!

Music and Drama Activity

In this activity, you will be responsible to create a fictitious product and create a commercial on that product using the Imovie and Garageband Tools.

Learning Goal:

We are learning to apply the elements of music to create a commercial jingle.

Success Criteria:

Media Literacy

- I can identify my target audience, and have effectively demonstrated the ability to persuade my audience to purchase my product through my commercial.

- I have included a variety of techniques to communicate my message effectively using the Imovie and Garageband software. (I have added a jingle, slogan and product logo in my commercial by creating effective sound and video arrangements)

Music (marks can be given to Mrs. Knauer)

-  I have effectively applied the elements of music through the performance of my jingle to engage my audience.

-  My jingle is an appropriate duration and pitch within my commercial and allows the audience to connect with my product and slogan.

-  I have created an original music composition using the Garageband software and have used editing software effectively.

Drama

-  I have communicated the benefits of my product through a dramatic scene which engages the audiences and fits the purpose of my commercial (to sell a product to a target audience)

-  I have used time and space effectively by using props, costumes, and/or furniture to establish an appropriate setting for my commercial.

Category / Level 1 / Level 2 / Level 3 / Level 4
Media Literacy –
Target Audience / There is little to no evidence of any consideration of a target audience within the commercial / There is some evidence of the consideration of a target audience within the commercial / The commercial is clearly directed at a specific audience. / The commercial effectively targets a specific audience and uses a variety of techniques to persuade this audience to purchase their product
Media Literacy – Communication Techniques / Many of the required elements from the assignment are missing (jingle, slogan, product logo) in the video / The group has included some of the required elements from the advertising unit within their commercial (jingle, slogan, product logo) and communicated their message with some effectiveness. / The group has included all of the required elements from the advertising unit within their commercial (jingle, slogan, product logo) and has effectively communicated their message. / The group has included all of the required elements from the advertising unit within their commercial (jingle, slogan, product logo) and has used the Imovie and Garageband tools to effectively engage the audience.
Music –
Duration and Pitch (sound effects, speech, and jingle) / There is no jingle or background music provided in the movie. / The duration and pitch of the sound effects and jingles added at times distract the audience from receiving the intended message. (sound levels are too high/low, music does not connect to the message) / The duration and pitch of the sound effects and jingles added help the audience connect to the intended message. (sound levels are appropriate, music helps audience connect to the product) / The duration and pitch of the sound effects and jingles added are highly effective and fully engage the audience. The sound effects and jingle help the audience to connect to the product and slogan.
Music – Jingle – Originally and Connectiveness to Commercial / There is no jingle or background music provided. / The jingle included mimics another well known jingle, and the Garageband software was used with some effectiveness. / The jingle or background music included is original and connects to the overall message of the commercial. / The jingle or background music included is original and the editing software has been used creatively and effectively to connect to the overall message of the commercial.
Drama – Audience Engagement and Fitting Purpose of the Commercial / There is no dramatic scene provided in the commercial / The dramatic scene included connects to the purpose of the commercial in a limited way. There is some connection to the product which engages the audiences at times. / The dramatic scene included effectively connects to the purpose of the commercial. There is a strong connection to the product and the scene effectively engages the audience. / The dramatic scene included fully engages the audience and convinces the reader to purchase their product. The scene connects to the slogan, product and jingle effectively.
Drama – Using Time and Space Effectively (Props, Costumes, etc.) / There is no dramatic scene provided in the commercial / The setting provided does not match with the intended message. / Props, Costumes, and/or furniture have been used to the draw attention of the audience to the product. / Props, Costumes, and/or furniture draw the attention of the audience to the intended product. The actors have used the space of their scene effectively and the scene flows well with the remainder of the commercial.