Tuesday, November 22, 2011
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FIAT 500 MAKES IT HOLLYWOOD STAGE DEBUT

There was a whole new type of star on stage at this year’s American Music Awards® (The AMAs) when the Fiat 500 made its Hollywood stage debut at the Nokia Theatre performing alongside Jennifer Lopez during her live performance of her latest hit ‘Papi’ on Sunday (20 November 2011).

The Fiat 500 has already worked with Jennifer Lopez, includingappearing in Lopez's new music video for "Papi," as well as in a 30-second trailer of the video. Lopez also appears in two additional commercials for Fiat broadcast in the USA, "My World" and "Elegance," which feature the Fiat 500 Cabrio and the Fiat 500 by Gucci models.

"Fiat honoured to share the stage with Jennifer Lopez at the 2011 American Music Awards. Her drive and determination is the common thread that is shared with the brand and our philosophy that "Life is Best When Driven", said Olivier Francois, CEO of the Fiat Brand. "This appearance allows us to continue to expose the Fiat 500 to a wide demographic. These past few days have been momentous for FIAT as we have recently revealed the new Abarth 500 at the 2011 Los Angeles Auto Show."

In 1973 Dick Clark created the American Music Awards to pay tribute to popular musicians from various genres of music and to put audiences in touch with the latest phenomena in American music. Since its founding, the AMAs have honoured and showcased the talents of some of the biggest names in the music industry.

Infused with the spirit and character of the original Cinquecento, the new Fiat 500 and convertibleFiat 500Ccontinue to build on the vehicle's global popularity. Since its initial launch in 2007, the new Fiat 500 has been sold in more than 80 countries around the world. The model's unquestionable popularity is the result of the Fiat 500's great ability to deliver a unique personality with advanced solutions in terms of quality, engine and passenger comfort. In addition to success on the sales front, the Fiat 500 has earned more than 60 international awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year and Best New Engine of 2010.

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Andrei Zaitzev / Edward Rowe
General Manager ~ Fiat / Public Relations Manager
Ateco Automotive Pty Ltd / Ateco Automotive Pty Ltd
Ph: (02) 8577 8030 / Ph: (02) 8577 8015
Mob: 0400 166 147 / Mob: 0407 913 244
Fax: (02) 8577 8199 / Fax: (02) 8577 8199
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Fiat Media web site:

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Release Number: 374fiat-AU

Date of Issue: 1 December 2018. Time of Issue: 18:26:52