Page 1:Posital opens office in Shanghai

Press release

POSITAL-FRABA Opens Second Asia Office in Shanghai

Shanghai – In response to the rapidly growing demand for industrial automation products and technologies in Asia, POSITAL is opening a new regional office in Shanghai, PRC. POSITAL, the position and motion sensor division of the international FRABA Group, opened its Asia headquarters in Singapore in 2009. Since then, more than 30 POSITAL distributors have been signed up across Asia, supported by product managers in Singapore and by experienced consultants in Shanghai, Tokyo, Seoul and Pune. With China emerging as the largest market for POSITAL products in Asia, the new Shanghai office is intended to provide localized consulting and support in this very dynamic area. POSITAL will also be hiring consultants to support distributors and OEM customers in other Chinese cities.

Illustration: Staff and distributors celebrate the opening of POSITAL’s New Shanghai office

The new Shanghai office will also be responsible for Internet-based marketing activities in the Chinese market. POSITAL’s convenient online product finder tool is already available to help users or distributors select products and browse hundreds of thousands of datasheets in 11 languages. The needs of customers in China will be addressed by new online support and eCommerce channels. The official opening of the new premises at North Sichuan Road (Hongkou District) was celebrated on October 14th, with many of the most successful distributors in attendance. While the new office will assume responsibility for consulting, support and marketing in China, the regional office in Singapore will continue to take care of the product management, commercial operations and marketing for the wider Asia Pacific region. Team members from Singapore visit China regularly and will be steering the development of new products for the Asian market in cooperation with the global design center in Germany.

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File name: / 201511020_pm_shanghai_office_en / Date: / 2015-11-10

About POSITAL

POSITAL, a highly specialized manufacturer of absolute and incremental rotary encoders as well as inclinometers, belongs to the FRABA group which dates back to 1918, when its predecessor Franz Baumgartner elektrische Apparate GmbH, a producer of relays, was established. In 1963, the parent company introduced the first metallic brush-based absolute rotary encoders, and developed optical absolute encoders in the 1970s. Founded in the 1980s, the company’s encoder division established itself as a successful supplier for the machine building industry. In 1993, the management consultant Christian Leeser, his brother Dr. Achim Leeser, and Axel Wiemann, head of the encoder division, acquired the company and restructured it with a new management. Today, the group consists of independent companies that employ a staff of 120 at locations in Germany, Singapore, and the USA, and operate a state-of-the-art production plant in Poland. Over the last few years, POSITAL has developed various innovative products, including optical and magnetic safety encoders as well as high-resolution magnetic multi-turn encoders.

Contact:
FRABA AG
Ingo Moench
20 Kallang Avenue #01-00
Pico Creative Centre, Singapore 339411
Tel.: +65 65 14/ 88 805
Email:
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Immanuelkirchstr. 12
10405 Berlin
Germany
Tel.: +49 30 / 538 965-0
Fax: +49 30 / 538 965-29
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