CLASS CODE: 3742
PAY GRADE: 421

CLASS TITLE:PUBLIC INFORMATION DIRECTOR - SES

ALLOCATION FACTOR(S)

This is work directing an extensive program of public information and public relations for an agency. The employee(s) in the position(s) allocated to this class exercise(s) independent judgment in formulating or assisting in the formulation of policies and procedures which have significant impact in personnel administration and/or preparation and administration of budgets.

EXAMPLES OF WORK PERFORMED:

(Note: The examples of work as listed in this class specification are not necessarily descriptive of any one position in the class. The omission of specific statements does not preclude management from assigning specific duties not listed herein if such duties are a logical assignment to the position. Examples of work performed are not to be used for allocation purposes.)

  • Formulates, develops and administers public information programs.
  • Assigns, edits and directs dissemination of agency information for the media and public.
  • Gathers material for and writes, edits, lays out and coordinates production of publications.
  • Gathers material for and writes, edits, voices and transmits radio and television information programs.
  • Responds to inquiries from news media and the public.
  • Serves as chief spokesperson for an agency head.
  • Researches material to be used in speeches.
  • Writes and edits speeches.
  • Performs related work as required.

KNOWLEDGE, SKILLS AND ABILITIES:

(Note: The knowledge, skills and abilities (KSA's) identified in this class specification represent those needed to perform the duties of this class. Additional knowledge, skills and abilities may be applicable for individual positions in the employing agency.)

  • Knowledge of the rules of grammar and punctuation.
  • Knowledge of the principles and techniques of public relations, public information, mass communications, journalism, news reporting, editing, advertising or marketing.
  • Ability to edit and direct the dissemination of information for the media or the public.
  • Ability to gather material for publications or programs.
  • Ability to write, edit, lay out and coordinate the production of internal publications.
  • Ability to write, edit, voice and transmit radio and television information programs.
  • Ability to research topics and write and edit speeches.
  • Ability to utilize problem-solving techniques.
  • Ability to understand and apply applicable rules, regulations, policies and procedures.
  • Ability to supervise people.
  • Ability to prioritize work load.
  • Ability to manage a public information and public relations program.
  • Ability to assess budgetary needs.
  • Ability to formulate policies and procedures.
  • Ability to establish and maintain effective working relationships with others.
  • Ability to communicate effectively.
  • Ability to plan, organize and direct public information program activities.

MINIMUM QUALIFICATIONS

EFFECTIVE:

7/1/2001

HISTORY:

01/01/1984