COURSE SYLLABUS, FALL, 2014
CONSUMER BEHAVIORInstructor:Pamela Imhoff
MKT 2363Office No.:SE 4103
Call #12752Office Phone:595-7604
Fax Number:595-7799
Email:
Business Services DivisionOffice Hours:
Chairman: Mr. Dave PothMonday12:30pm – 4:30 pm
Office No.: SE 4112Tuesday12:30 pm – 4:30 pm
Phone No.: 595-7639Wednesday12:30 pm – 2:30 pm
ThursdayBy appointment
Friday By appointment
TEXTBOOK
Solomon, Michael R. Consumer Behavior, Buying Having, and Being. Eleventh Edition, Prentice Hall. ISBN #13:978-0-13-345089-7 for Hardback. This can be purchased at Northeast Campus or online.
CourseSmart – CourseSmart textbooks were developed for students looking to save on required or recommended textbooks. Students simply select their eText by title or author and purchase immediate access to the content for the duration of the course, using any major credit card. With a CourseSmart eText, students can search for specific keywords or page numbers, take notes online, print out reading assignments that incorporate lecture notes, and bookmark important passages for later review. For more information or to purchase a CourseSmart eTextbook, visit
CATALOG DESCRIPTION
Consumer Behavior is the study of the consumer decision-making process including the effects of psychology and sociology. Course is taught from the perspective of those involved with or interested in selling, advertising, and retailing. Lecture 3 hours. No Laboratory.
COURSE PREREQUISITE
The prerequisite for this course is MKT 2423 Principles of Marketing or instructor approval. There are also several “exciting” marketing courses that are also offered on Southeast Campus. Make sure to enroll in Advertising and Promotion Management, Web Design and Marketing, Customer Service, and Sales and Negotiations. Other marketing courses are listed in the catalog. For more information on marketing courses, contact Pam Imhoff and/or Rebecca Legleiter (595-7617).
COURSE OBJECTIVES
Provide the background and the tools for a strong and comprehensive understanding of consumer behavior.
Discuss the consumer as an individual.
Discuss the consumer in their social and cultural settings.
Explain how social and cultural concepts affect the attitudes and behavior of individuals in the United States and the world beyond.
Explore the various aspects of consumer decision-making.
REQUIRED SOFTWARE
You will need to have an appropriate word processing program for this class – Microsoft Office. (Microsoft Works will not perform in Blackboard). If you do not have Word, please check the Distance Learning web site for information on downloading a free word processing program. TCC has a licensing agreement with Microsoft that allow TCC students to download and use Microsoft Office software for free during their tenure as TCC students. You access the software download area through Blackboard. You can also use the computer labs on each campus to complete your work. There is a new tab at the top of the page of Blackboard titled “Student Resources.” This tab is maintained by Distance Learning. It contains information about academic and technical support available at the college for our students. You can also find a link to the Distance Learning Internet Orientation and directions to download Office software.
ON-LINE TEACHING METHODS
On-line methods will be a combination of chapter outlines, chapter summaries, chapter tests (twenty-five multiple choice questions per week due each Sunday by 11:00 p.m.), case studies, and some additional short assignments along with weekly Internet assignments. Assigned work will be due every Sunday, 11:00 p.m.
EVALUATION TECHNIQUES
Student evaluation will be based on chapter tests, projects, short assignments and Internet assignments.
GRADING SYSTEM
Final grades are based on the following:
Chapter Tests350 points**
Miscellaneous 25 points**
Internet Assignments350 points**
Total Points 725 POINTS**
**Total points may fluctuate (increase or decrease) during the course of the semester.
Percentages are based as follows:
90% of total points = A
80% of total points = B
70% of total points = C
60% of total points = D
59% and below = F
MAKE–UP TEST POLICY
Chapter tests must be taken during the scheduled week. In the event that the test schedule should be modified, prior notice will be given on-line. Students will be required totake all tests on the scheduled date/week. THERE WILL BE NO MAKE-UP TESTS. If students are locked out of the test, students will have to take test at Southeast Campus – make sure to not open the test until test is ready to be taken. If you open the test before you are ready to take it and close out of it – you will be locked out from taking the test as they are set to only open once. Students will receive a zero if the test is not taken as scheduled. Tests consists of 25 multiple choice questions per chapter. There are not any comprehensive tests – only chapter tests. Tests will shut down at 11:00 p.m. on Sunday of each week.
ATTENDANCE/PARTICIPATION POLICY
Regular on-line participation is required. Regular participation in the online classroom is essential for maintaining the best learning environment. An excessive absence may be reported if a student misses online assignments for two consecutive chapters and/or two consecutive weeks. Students are responsible for all materials covered and any changes made to the course outline. Always review the announcements and course outline for any updates and/or changes. Always check and read your e-mail. E-mails are sent weekly. This Internet class demands that the student be self-motivated and self-disciplined. Students are responsible to keep up with the schedule, assignments and exams.
CHAPTER TESTSAND INTERNET ASSIGNMENTS
All work is to be submitted on the due date. No late work will be accepted after the due date. Chapter tests cannot be made up. Internet assignments cannot be made up. All work must be done in your own words. The due date is Sunday of every week – all assignments for the assigned chapter must be submitted by 11:00 p.m. There are tests for every chapter, twenty five (25) multiple choice. Do not open tests until you are ready to take them….otherwise, if you are locked out, you may have to come to TCC Southeast Campus to take the test. The date and time on the e-mail and assignments received by the instructor will be the official submission time and date for meeting deadlines. Consumer Behavior is the capstone course in the marketing field here at TCC. Course work combines what is learned in all other marketing courses offered.
Note: All of the Web addresses have been verified, but as you know, Web addresses change and may, at any given time, be under construction. Notify instructor if you have problems with any web site listed for your assignments.
NAME ON ASSIGNMENTS AND E-MAILS
All assignments must be submitted through Assignments. Graded assignments (when necessary) will be returned to this same location. When submitting assignments,please type your name, class, and assignment information in the upper right hand corner of your assignments. If you are unable to access the Blackboard server to turn in your assignment, please e-mail it to me: . I will only accept assignments through e-mail during emergency situations and if otherwise directed. Also, if you have trouble accessing Blackboard through the TCC web site, try this address: . Also, when sending e-mails, be sure to type your name and class at the end of the e-mail – even if your name and user name are the same.
For example:
Pamela Imhoff
Consumer Behavior On-Line
Internet Assignment, Chapter One
INSTRUCTOR RESPONSE TIME
Regarding questions, information, etc. that you may need from the instructor by e-mail, you can expect a reply within 48 hours. (Does not include Saturday and Sunday). For example, if your e-mail is received on Monday, students should receive a response by Wednesday. (I am usually very quick in responding to emails). E-mails will be sent to students on a weekly basis describing the assignments for that week….assignments are also on the syllabus in the Folder Content section. Announcements are also on the welcoming page of Blackboard.
COURSE WITHDRAWAL: The deadline to withdraw from a course shall not exceed 3/4 the duration of any class. Check the TCC Academic Calendar for the deadline that applies to the course(s). Begin the process with a discussion with the faculty member assigned to the course. Contact the Advisement Office at any TCC campus to initiate withdrawal from a course ('W' grade) or to change from Credit to Audit. Withdrawal and/or change to an audit from a course after the drop/add period can alter the financial aid award for the current and future semesters. Students may receive an outstanding bill from TCC if the recalculation leaves a balance due to TCC. Students who stop participating in the course and fail to withdraw may receive a course grade of “F,” which may have financial aid consequences for the student.
COMMUNICATIONS
- Email communications: All TCC students receive a designated “MyTCC” email address (ex: ). All email communications to you will be sent to your MyTCC email address; and you must use MyTCC email to send email to, and receive email from, the instructor regarding this course.
- Inclement Weather: TCC rarely closes. If extreme weather conditions or emergency situations arise, TCC always gives cancellation notices to radio and television stations. This information is also posted on the TCC website ().
GENERAL EDUCATION GOALS
General Education courses at TCC ensure that our graduates gain skills, knowledge, and abilities that comprise a common foundation for their higher education and a backdrop for their work and personal lives. TCC’s General Education goals are: Critical Thinking, Effective Communication, Engaged Learning, and Technological Proficiency.
CLASSROOM ETIQUETTE
Open and mutually respectful communication of varied opinions, beliefs, and perspectives during classroom or online discussion encourages the free exchange of ideas that is essential to higher learning and to the ability to learn from each other.
SYLLABUS CHANGES
Occasionally, changes to the syllabus may be necessary. Students will be notified of any changes to the syllabus in writing, E-MAIL OR ANNOUNCEMENT PAGE THROUGH BLACKBOARD.
DISABILITY RESOURCES
It is the policy and practice of Tulsa Community College to create inclusive learning environments. Accommodations for qualifying students in compliance with the Americans with Disabilities Act (ADA) and Section 504 of the Rehabilitation Act are available. To request accommodations, contact the Education Access Center (EAC) at or call (918) 595-7115 (Voice). Deaf and hard of hearing students may text (918) 809-1864.
ACADEMIC DISHONESTY
Academic dishonesty (cheating) is defined as the deception of others about one’s own work or about the work of another. Academic dishonesty or misconduct is not condoned or tolerated at campuses within the Tulsa Community College system. Tulsa Community College adopts a policy delegating certain forms of authority for disciplinary action to the faculty. Such disciplinary actions delegated to the faculty include, but are not limited to, the dismissal of disrespectful or disorderly students from classes.
In the case of academic dishonesty a faculty member may:
- require the student to redo an assignment or test, or require the student to complete a substitute assignment or test;
- Record a "zero" for the assignment or test in question;
- Recommend to the student that the student withdraw from the class, or administratively withdraw the student from the class;
- Record a grade of "F" for the student at the end of the semester.
Faculty may request that disciplinary action be taken against a student at the administrative level by submitting such request to the Dean of Student Services.
INSTITUTIONAL STATEMENT
Each student is responsible for being aware of the information contained in the TCC Catalog, the TCC Student Policies & Resources Handbook, and semester information listed in the class schedule. All information may be viewed on the TCC website: .
TECHNICAL DIFFICULTY
Technical difficulties will occur and must be expected during the course of this class. Do not wait until the last minute the assignment is due – that is when difficulties will arise. (ALWAYS!) Anticipate this and try to work ahead of schedule. Penalties for late assignments will not be abated because of technical difficulties at the last minute. If technical difficulties arise out of your control, CONTACT YOUR INSTRUCTOR IMMEDIATELY. Do not wait until after the deadline. If assistance is needed and the instructor is not available, please contact the help desk. The phone number is (918) 595-2000.
NOTICE
It is a violation of the law to create unauthorized duplicates of copyrighted microcomputer software. Tulsa Community College makes every effort to support these copyright agreements and does not support illegal duplication of any copyrighted material.
Access to computing resources is a privilege granted to all TCC faculty, staff, and students. Use of TCC computing resources to limited to purposes related to the college’s mission of education, research, and community service. Student use of technology is governed by the computer services acceptable use statements/standards found in the TCC Student Code of Conduct Policy Handbook. These handbooks may be obtained by contacting any Student Activities or Dean of Student Services office.
WELCOME TO TULSA COMMUNITY COLLEGE!!! WE ARE GLAD YOU ARE HERE. GOOD LUCK AS WE PREPARE FOR YOUR FUTURE GOALS.
COURSE SCHEDULE
Attached
CONSUMER BEHAVIOR ONLINE COURSE OUTLINE, FALL, 2014
(This schedule is subject to change. We have a new textbook this semester. Additional items will be added to each chapter folder. Emails will be sent weekly and folders will be updated weekly).
Due August 24Welcome, Syllabus Review
Chapter 1
Buying, Having, and Being: An Introduction to Consumer Behavior
Folder Content: Summary, Outline, PowerPoint, Internet Assignment and Chapter Test
DueSeptember 2Chapter 2
Decision Making and Consumer Behavior
Due September 7Chapter 3
Cultural Influences on Consumer Decision Making
Due September 14Chapter 4
Consumer and Social Well-Being
Due September 21Chapter 5
Perception
Due September 28Chapter 6
Learning and Memory
Due October 5Chapter 7
The Self
Folder Content:
Due October 12Chapter 8
Attitudes and Persuasion
Folder Content:
Due October 19Chapter 9
Group and Situational Effects on Consumer Behavior
Folder Content:
Due October 26 Chapter 10
Consumer Identity I: Sex Roles and Subcultures
Folder Content:
Due November 2Chapter 11
Consumer Identity II: Social Class and Lifestyles
Folder Content:
Due November 9Chapter 12
Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion
Folder Content:
ALL work for Consumer Behavior must becompleted and submitted by November 9, 11:00 p.m.
(This date will change based upon additional assignments through the close of the semester).
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