The Website for Muscle Milk Products Is

AgriculturalSalesCDE2018

Team Event

You and yourteammatesaresalespeopleforBIG Nutrition Co.

The website for Muscle milk Products is:

Students will be selling ready to drink chocolate shakes.

They are sold as 4 packs with each bottle containing 11 Fluid Ounces.

MUSCLE MILK GENUINE protein shakes$ 5.99

MUSCLE MILK 100 Calorie protein shakes$ 7.20

MUSCLE MILK PRO SERIES Knockout protein shakes$ 7.98

MUSCLE MILK Organic protein shakes$ 8.98

Additionalitem: Muscle Milk Protein BarsNotfor sale

Part 1:Team EventPlanning

(Each studentmay bringin a 1”notebookwithinformationon theproductsand plans theymay havepreparedaheadof time.)Thereareseveraloptionstoconsiderwhenpreparingthesalessituationswithprotein shakes.The person’s physical activity, workout schedule, muscle mass, weight,and product costcouldall impacttheselectionof the typeof shake used. You coulddemonstratethestrengthsand weaknesses of differentprotein shakes.This wouldincludematchingthepropertypeof shake tothecustomer’sneeds.

Scenario:Therewillbe3differentcustomersyou mustbepreparedtosellproduct(s)to:

Customer #1:

Customer #2:These will be given to you at the CDE competition.

Customer # 3:

Yourteamis todevelopa salesstrategyfortheMuscle Milk shakesthatwillserveall threecustomers,answeringthe questionsbelow:

1.Whatarethepotentialcustomerneedsand wants?

2.Whatarethefeaturesand benefitsof theproduct(s)thataddressthecustomer’sneedsand wants?

3.Whatarethepotentialcustomerobjectionsand howwillyoupreparetoaddressthem?

4.Whatarethepossiblerelated/complementaryproductsand theirsuggestivesellingstrategies?

5.Developinformationgatheringquestionstobeutilizedin clarifyingthecustomer’sneedsand wants.

Eachteamwillhave15minutestodevelopitssolutions.Thejudgeswillobserveeachteamastheywork.

Part 2:Team EventPresentation

EachteamwillpresentitssolutionsfromPart1tothejudges.Thejudgeswillplaytheroleof theteam’ssupervisorsat BIG Nutrition.Studentswilldescribetheproductsand theirplans formarketingtheproducttoall 3customers,answering questions1through5above.Ateamwillhave7.5minutestopresent.Afterthepresentation,thejudgeswillhavean additional7.5minutestoaskquestionsabouttheproducts,thecustomers,and theinformationtheteampresented.

Part3:IndividualSalesCall

Afterthejudgeshavefinishedaskingquestions,eachteam member willgoindividuallytoajudgethatwillrepresentone ofthe3customer typeslistedabove.Thestudentwillinteract withthejudgetodiscoverwhichcustomer theyare, establish rapport,anddiscovertheirneedsandwants.Onceyouhaveaccomplished thesesteps youwillthenattemptto selltheappropriateproductstothecustomer.Youwillhave15minutestoaccomplishthesesteps.