Job Title:Marketing Executive - Travel Trade (TTE)

JOB DESCRIPTION

Responsible to:Marketing Manager - Travel Trade(TTM)

Supervised by:Marketing Manager- Travel Trade(TTM)

Location:Eastleigh, Hampshire

Job summary

Supporting the MarketingManager – TradeTrade (TTM) the Marketing Executive will be fully involved in thedeliveryof the agreed domestic travel trade marketing programme, and will be responsible for ensuring the group travel guide, e-newsletter and direct mail opportunities are delivered on time and within budget.

Primary projects within the group travel programme include: ExcursionsTM, group travel fairs, group travel guide, e-newsletters, B2B website, B2C Website, social media channels, group mailings and other trade events.

Specific Responsibilities

Work alongside TTM to plan, and review elements of the marketing programme for domestic group travel and identify opportunities for efficiencies and growth.

Assist in the development and implementation of B2B and B2C communication for all group travel programme activities sent to members, non-members,destination partners and end users. This includes working with designers and external suppliers when required.

Responsible for the sales, design and despatch of the trade e-newsletter programme throughout the year and generate performance reports.

Responsible for the production and delivery of the group travel guide including sales, editorial, collating listing information and proofing.

Maintain and update the group travel direct mail database throughout the year. Create mailing quotations; deliver a conversion of bookings and co-ordinate mailings with suppliers.

Responsible for ensuring the group travel guide, e-newsletters and direct mail activities remain within the allocated budgets and reviewed regularly with TTM. Work with TTM during end of year financial reconciliation.
Provide administration and operational support to TTM on the annual ExcursionsTM exhibition, travel fairs and trade events, liaising with exhibitors, sponsors, venue and contractors as required.

Effectively manage all incoming travel trade enquiries with TTM.

Assist with all group travel related sales requirements working with TTMpartnersto recruit exhibitors and advertising partners. Responsible for ensuring sales reports are kept up to date for all activities.

Responsible for creating and updating digital content across websites and social media platforms as per the strategy

Attend relevant in-house and external meetings in line with job requirements,type up notes as required.

Undertake any other duties as required.

Key contacts

TSE Members / Non members

Destination partners

External Contractors/Suppliers