Chapter 4 Key Terms and Concepts - Attention

Filter Theories of Attention

Bottleneck or filter theories of perception

Where is the bottleneck?

Dichotic listening procedure/Shadowing

Early filter models – selection on just physical aspects of stimuli (pitch, location, color etc. (e.g., Broadbent).

- Evidence, people are unaware of much information presented in the unattended message. (Cherry, 1953

Late selection Model – all incoming stimuli processed for meaning and then selected for further processing into short term memory.

- Evidence Cocktail Party Phenomenon (Moray, 1959)

Conway, Conway and Brunning (2001) - cocktail phenomenon and Working Memory capacity

Treisman (1960) Attenuation Model

Selection is Early (i.e. attend to message coming from the attended ear) but the unattended message is not entirely filtered out, it is just attenuated. Stimuli are then processed for meaning in a “Dictionary Unit”. Different concepts or words have different thresholds that are required for them to be activated. Thus, words like “your name” or “Help” have low thresholds and will be activated even if the signal is attenuated. Words or concepts with higher thresholds for activation will not be processed for meaning.

Words that are salient will have lower thresholds and will be more likely to get through the filter. E.g., the word “cake” when you are hungry.

Attention as a limited Resource

Spot light metaphor - what aspects of attention does the metaphor capture.

LaBerge (1983) study

Attention as a limited resource

Kahneman’s (1973) capacity theory

Strayer and Johnson (2001) study – cell phone usage.

Hayman et al. (2009) study

Texting Pedestrian Observational Study (2012)

Ophir et al. (2009) study

Attention as a Feature Binder (Treisman’s Feature Integration Theory)

Illusionary Conjunctions

Treisman and Gelade (1980) Feature search vs. conjunction search

Pop-out effect

Zaretskaya et al. (2013) study – fMRI evidence for the feature integration theory.

How Attention Effects our perceptions

Inattentional Blindness (the gorilla study)

The Simon Effect

Two explanations

Attentional movement hypothesis

Referential coding hypothesis

Automatic vs. Controlled Processes

The Stroop Effect

Know the characteristics of automatic and or controlled processes

Practice and automaticity

Shneider and Schiffrin (1977) study

Logan Instance theory of automaticity

Spelke, Neisser et al. (1976) study

Return to the Gorilla

- Although on any given test of inattentional blindness, approx. 43% see the gorilla – this appears to be situational rather than due to individual differences (characteristics of the participants that make them more likely to detect the gorilla)

- Eysenck and Keane (2011) replication of Gorilla study

Corbetta & Shulman, 2002) Two attentional system theory

The Dorsal (bottom-up) system is responsible for capturing attention.

Change Blindness

Mindsight – gut feeling THAT something is changing without the ability to identify WHAT is changing.

- Similar to blind sight – activation of the dorsal pathway which detects THAT there is a change, without activation of the ventral pathway which identifies WHAT is changing.

- Enright (2006) – although 1/3 of people are able to accurately identify THAT there is a change in the stimuli, repeated testing found that it was not the same people that were able to do this from study to study. Factors that affect Mindsight are likely to be factors that affect the Dorsal pathway.

Subliminal Perception

Subjective (able to consciously identify the stimulus) and Objective Threshold (the stimulus effects behavior (e.g., speed of processing information, choice of options even though the person is unaware of the stimulus).

Subliminal = below subjective awareness but with evidence of objective awareness

Repetition Priming (Naccache et al. (2002) evidence

Corteen and Wood (1976) – City Names study

Lexical Priming Task – subliminal primes (e.g., Doctor) speed processing of words related in meaning presented after them (e.g., Nurse).

How long does the objective Effect last? About 1/10th of a second

Attentional Disorders

Hemineglect

- Damage to Right Parietal Lobe

- Woodrow Wilson

- What happens to unattended stimuli (degraded pictures task)?

- Spatial Extinction

- Prism Glasses