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PhotoAlley.com Auctions -2-

Tenneson Print (cont’d)

PhotoAlley.com Announces Auction of Original

Joyce Tenneson Print

All proceeds from the auction will be donated to

The Light Warriors, a nonprofit organization for creative mentoring

San Francisco, CA (March 8, 2001) – PhotoAlley.com, one of the fastest growing photographic destination sites on the Internet, announces the second PhotoAlley Charity Auction of a fine art original photograph by a professional photographer on the PhotoAlley.com Web site. All proceeds from the auction of a Joyce Tenneson original iris print will go to The Light Warriors, a division of the nonprofit Santa Fe Center for Visual Arts, an organization for creative mentoring.

“PhotoAlley is proud that through our dedicated community of members we are able to support worthy causes such as The Light Warriors,” said Skip Cohen, president of PhotoAlley, Inc. “PhotoAlley’s editorial content and photographic community is all about sharing and learning about the joy of creative photography, so it is also fitting that we aid this worthwhile organization which is dedicated to mentoring and supporting various creative endeavors.”

This iris print is a 15.75x19.75-inch image entitled “Dasha” from Tenneson’s Light Warriors series and is printed on a 17x22-inch sheet of watercolor paper. Bidding began on March 1, 2001 and will be held through private emails, with the high bids regularly updated on the site (www.photoalley.com/pa/communityAuction.cfm.) Bidders are kept anonymous. Bidding ends at 11:59 PST on March 31, 2001.

The Joyce Tenneson auction is the second in a series of PhotoAlley charity auctions. The inaugural PhotoAlley.com auction of a 16x20-inch John Sexton original photograph which took place last month brought in a final bid of $800. All proceeds have gone to the Elizabeth Glaser Pediatric AIDS Foundation. The auctioned 16x20-inch, archivally processed black-and-white photograph is the cover image from Sexton’s new book entitled Places of Power. It was hand printed by John Sexton, and signed by the photographer. The print was mounted and overmatted on 22x28-inch 100% rag archival museum board. The winning bid also received a signed copy of John Sexton’s new book Places of Power.

About Joyce Tenneson

Haunting, ethereal, pensive, mystical, disturbing—all of these words describe the photographic style of Joyce Tenneson. Her pictures command a complex and intense emotional response from the viewer, something that has made Tenneson one of the most respected photographers of our time. She has been described critically as "one of America’s most interesting portrayers of the human figure." Her work is a mysterious alchemy of sensuality and spirituality lit in an almost otherworldly glow.

Tenneson’s personal work has been shown in over 100 exhibitions worldwide and is included in many museum and private collections. Her photographs have appeared in many of the top magazines domestically and internationally and she is the author of six books. Her newest book, entitled Light Warriors, published by Bulfinch/Little, Brown & Company - 2000, features a stunning black and white portrait series of women.

Tenneson is the recipient of numerous awards and fellowships including the International Center of Photography’s Infinity Award for best applied photography. In 1990, she was named "Photographer of the Year" by the international organization, Women in Photography. In addition, Tenneson was named one of the ten most influential women photographers by AmericanPhoto Magazine in 1998. For more information, visit Joyce Tenneson’s Web site at www.tenneson.com.

About The Light Warriors

Light Warriors is a global network of visual artists, writers, directors, and related corporations, connected by the desire to share any portion of their time and contacts with others in their community.

Creative mentoring projects already conducted by Light Warriors include: Paid tuition for a deserving person to acquire computer skills to enable her to design her own book project; Secured an internship at a magazine for a young man who dreamed of being an editor; Provided airfare and accommodations in New York City to an aspiring playwright who had never seen a Broadway production; Supplied film and processing to a photographer working on an important social project; Located a job for a writer who was talented but discouraged; Provided business counseling to an eager entrepreneur; Helped a young musician develop a TV script about his band; and furnished space, refreshments, and encouragement to a group of creatives to meet and critique their work monthly.

For more information regarding an individual or corporate participation in Light Warriors, please visit www.lightwarriors.org. All profits from the sale of Tenneson’s book Light Warriors go to fund endeavors supported by The Light Warriors.

About PhotoAlley, Inc.

Launched in the fourth quarter of 1999, PhotoAlley is creating the ultimate destination site to help people take better pictures. PhotoAlley is an authorized dealer of top brand cameras, both digital and traditional, as well as a huge selection of peripheral equipment and supplies. In addition to PhotoAlley's wide selection of name brand photographic products, the site now features over 430 articles and product reviews from Petersen's PHOTOgraphic and Photo District News, galleries by some of the country's leading photographers and an extensive community center which includes hosted chat forums, photo contests and over 5,000 images posted on line by serious hobbyists in an exciting new feature called PhotoFeedback, where posted photos get critiqued by peers and professionals.

PhotoAlley.com Auctions -2-

Tenneson Print (cont’d)

PhotoAlley maintains offices in San Francisco, California and Parsippany, New Jersey and is located online at http://www.photoalley.com and America Online Keyword: PhotoAlley.

(Editor’s Note: An image file of Tenneson’s “Dasha” is available upon request.)

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Contact Information:

Jen Bidner or Steve Rosenbaum/Leigh Grimm

PhotoAlley S.I.R. Marketing Communications, Inc.

413-569-6166 631-757-5665