JOB DESCRIPTION

Divisional manager Communications and Marketing

Division / Corporate Services
Group / Communications and Marketing
Reports to / General Manager Corporate Services
Location / 30 Laings Road, Lower Hutt
Key relationships
Date / Internal:GM Corporate Services, SLT, other relevant DM’s and key staff at HCC, Communications and Marketing staff, Mayor and Elected Members
External:Public, Media Organisations, Relevant organisations, business networks and community leaders, Suppliers
August 2017

At Hutt City Council we are committed to making a difference to people in Hutt City through what we do and how we do it. We want to deliver a better city every day by understanding our communities’ values, building strong partnerships, and delivering fresh solutions.

Every day, we provide services, facilities and programmes to Hutt City’s 100,000 residents and many thousands more people who visit or work here.

It’s truly rewarding to know that whatever our role, we can make a genuine difference to the community.

In everything we do, we demonstrate our values of responsibility, integrity, together and excellence. Our leaders paint the big picture, inspire and drive results.

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role purpose
To lead a team that promotes Council and protects its reputation.
Responsibilities
Communications and Marketing strategy /
  • Lead the development and implementation of the Communications and Marketing strategic direction for HCC in conjunction with GM, Corporate Services and SLT
  • Consult with internal customers to ensure their views and plans are incorporated where required into key strategic documents
  • Prepare business plans to implement the strategy

Leadership /
  • Ensure optimal output and productivity is achieved by the team, whilst maintaining a motivated, supportive and customer driven culture
  • Ensure that team members share a common and energetic vision and understand their contribution
  • Provide information, support, feedback, and development to enable team members to perform to best perform

Communications Management /
  • Manage the dissemination of information (both internally and externally)
  • Manage implementation of the actions related to the Internal Communications Strategy
  • Manage implementation of the actions related to the External Communications Strategy including Media
  • Manage internal communications activities including, establishing appropriate channels and ensuring they are being used to best effect
  • Manage external communications activities including, establishing appropriate channels and ensuring they are being used to best effect (e.g. local publications; social media; website; radio/tv; etc.)
  • Manage regular CEO and other key stakeholder communications
  • Manage Council relationships with key media organisations and people, ensuring media responses are actioned in a timely and effective manner
  • Manage community and stakeholder engagement
  • Protect and promote the organisation’s reputation and credibility,
  • Oversee the content, design and publishing of corporate publications and materials

Marketing Management /
  • Assist Groups or Divisions within Council to develop their Marketing Strategies as required
  • Manage implementation of the actions related to relevant marketing and promotion strategies
  • Oversee the marketing of Council initiatives and events including the provision of advice and assistance on adhoc promotional and/or marketing campaigns regarding content, suppliers, agencies etc
  • Oversee brand management and ensure clear up to date Council guidelines on branding are available

Stakeholder relationships /
  • Undertake proactive relationship management and engagement with key stakeholders including politicians, media, community leaders, business networks and promoters.
  • Manage all interaction with the media in a proactive manner in order to build a positive reputation for Council

Digital communications and business activity /
  • Manage council’s intranet and internet site and social networking sites
  • Manage the review and revamp as necessary of external websites to improve access to the council information and services and to promote e democracy and provide a business channel for Council customers
  • Ensure the Intranet is regularly reviewed to enhance the information it provides to staff
  • Ensure the Internet and Intranet content is updated and the sites are dynamic
  • Ensure publication standards and policies are maintained

Key council projects /
  • Support the marketing and communication requirements of key Council projects and events
  • Provide communications and marketing resource to projects as required to ensure they understand the projects and can provide communications assistance

Emergency Management /
  • Ensure the Council is best prepared in the communications space around emergency management issues
  • Work in partnership within Council, and inter Council teams and with external partners

Health, Safety and Wellbeing / Take responsibility for health, safety and wellbeing of yourself and others
  • Comply with the Health & Safety at Work Act 2015 and our health & safety policies and procedures
  • Take reasonable care of your own health and safety while at work
  • Ensure any actions taken or omission to take action does not adversely affect the health and safety of others
  • Actively contribute to the improvement of health and safety systems and practices in your work area to make Hutt City Council a safe place to work
  • Manage your own wellness and take advantage of wellness opportunities provided
  • Be accountable for developing, implementing, maintaining and monitoring superior health and safety practices within your work area
  • Recognise and acknowledge that effective health, safety and wellbeing practices are a critical driver of organisational, team and individual performance

These responsibilities may change from time to time to meet operational or other requirements

Skills, knowledge and behaviours
Our core competencies below, outline the skills, knowledge and behaviours that are important to us
Leadership / Our leaders paint the big picture, inspire and drive results
  • Clearly communicates and commits to a shared purpose and direction which is aligned to our vision and strategies
  • Sets ambitious goals for self and team members to deliver successful outcomes
  • Encourages and promotes creativity and improvement
  • Celebrates successes
  • Uses workplace survey results to enhance the performance and engagement of the team

Managing people / Ensures people are engaged and motivated to be their very best
  • Has regular coaching conversations with team members, encourages and shares information and experience
  • Gives and receives feedback to enable people to be their very best
  • Ensures all team members are clear on performance expectations, how they are progressing and provides appropriate support as needed
  • Provides team members development opportunities to enhance their personal effectiveness and develops skills and knowledge that link to greater performance outcomes

Commitment to
Hutt City / Committed to our vision, strategies and making a difference to the people in our community
  • Aligns all work with Council vision and strategies, team goals and business plans to obtain the best outcomes
  • Recognises the importance of the Te Tiriti o Waitangi Charter and applies these principles to work
  • Role models our values and holds others accountable to live our values

Customer Service Delivery / Delivers excellent customer service to internal and external customers, in line with our Customer Commitments
  • Provides a proactive, professional and knowledgeable service
  • Seeks to better understand customers’ needs and improve and enhance the services we provide
  • Makes decisions and provides options to meet customers’ expectations and enhance the customer experience
  • Takes ownership to resolve problems and follows through to ensure that the commitments made are met or exceeded
  • Aligns processes and policies to a customer centric culture
  • Works with internal and external customers in ways that positively grow our reputation

Working together / Works well with others, collaborating effectively as one to achieve objectives and deliver high performance outcomes
  • Communicates clearly and effectively
  • Builds and maintains positive relationships
  • Respects the needs and contributions of others
  • Participates and shows commitment to team activities
  • Manages and resolves conflict effectively
  • Role models effective team behaviours
  • Seeks and utilises opportunities to work across teams

Understanding Council / Understands responsibilities and accountabilities within a political, legislative and regulatory environment
  • Understands the strategic direction of Council, its mission, customers, and processes
  • Applies industry standards and best practice, bases decisions on Councils plans and goals
  • Understands relevant legislation, provides guidance and advice where appropriate and applies legislative concepts to actual situations

Specialist knowledge / Recognises area of specialist knowledge and how it contributes to Council’s success
  • Works to achieve a high level of performance and specialist knowledge in a technical or professional area
  • Provides specialist input and advice
  • Keeps up to date with current legislation, regulations, policies, practises and trends
  • Recognises own strengths and areas requiring development

Continuous improvement and change / Is forward thinking, innovative and open to change
  • Looks for opportunities to make improvements and add value
  • Challenges where there are issues, risk or inefficiencies
  • Sees the opportunities and responds positively to change
  • Is open to feedback and seeks out personal opportunities to learn and grow

Our Values
Responsibility / We choose a positive attitude, lead by example, take ownership and challenge others to do the right thing.
Integrity / We do what we say we will do, we are honest, trustworthy and loyal, and we show respect.
Together / We communicate clearly, listen to understand and encourage and support each other. We seek opportunities to work with others, share information, show appreciation and have fun together.
Excellence / We are professional, focus on service, we look for success and celebrate it. We challenge processes and are innovative and creative, contributing to improvement, we take pride in our work.
Qualifications and experience
Essential / At least five years relevant experience that demonstrates senior level communications and marketing skills
Strategic planning skills and experience
Strong leadership skills
People management experience either directly and/or on projects
Ability to work across teams to achieve results
Excellent writing and oral communications
Customer focused and experience in working with key accounts
Ability to manage multiple tasks and priorities
Project management
Desired / Experience in local government
Delegations
Number of people reporting to the role / 7
Total number of people within your delegation / 9
Operating budget / TBC
Capital budget / TBC

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