The first step in doing market analysis is identification of your market. Your market is the group of people of companies who have a demand for your product and are willing and able to buy it. In order to make the most effective and efficient appeal to potential customers, you should divide the total market into smaller segments. You can appeal to the special interests or needs of one of those segments – your target market.Market analysts have coined terms to refer to specific market segments.
DIRECTIONS:Your group has been assigned to research the following target group:
DINKS Double Income, No Kids
Conduct some brief internet research on your group. Be able to explain some characteristics about this group and identify three specialized goods or services that would have appeal to this group and explain why.
The first step in doing market analysis is identification of your market. Your market is the group of people of companies who have a demand for your product and are willing and able to buy it. In order to make the most effective and efficient appeal to potential customers, you should divide the total market into smaller segments. You can appeal to the special interests or needs of one of those segments – your target market.Market analysts have coined terms to refer to specific market segments.
DIRECTIONS: Your group has been assigned to research the following target group:
WOOFSWell off, over fifty
Conduct some brief internet research on your group. Be able to explain some characteristics about this group and identify three specialized goods or services that would have appeal to this group and explain why.
The first step in doing market analysis is identification of your market. Your market is the group of people of companies who have a demand for your product and are willing and able to buy it. In order to make the most effective and efficient appeal to potential customers, you should divide the total market into smaller segments. You can appeal to the special interests or needs of one of those segments – your target market.Market analysts have coined terms to refer to specific market segments.
DIRECTIONS: Your group has been assigned to research the following target group:
SKIPPIES School kids with income & purchasing power
Conduct some brief internet research on your group. Be able to explain some characteristics about this group and identify three specialized goods or services that would have appeal to this group and explain why.
The first step in doing market analysis is identification of your market. Your market is the group of people of companies who have a demand for your product and are willing and able to buy it. In order to make the most effective and efficient appeal to potential customers, you should divide the total market into smaller segments. You can appeal to the special interests or needs of one of those segments – your target market.Market analysts have coined terms to refer to specific market segments.
DIRECTIONS: Your group has been assigned to research the following target group:
SWAKSSingle women with kids
Conduct some brief internet research on your group. Be able to explain some characteristics about this group and identify three specialized goods or services that would have appeal to this group and explain why.
The first step in doing market analysis is identification of your market. Your market is the group of people of companies who have a demand for your product and are willing and able to buy it. In order to make the most effective and efficient appeal to potential customers, you should divide the total market into smaller segments. You can appeal to the special interests or needs of one of those segments – your target market.Market analysts have coined terms to refer to specific market segments.
DIRECTIONS: Your group has been assigned to research the following target group:
SWANKSSingle women with no kids
Conduct some brief internet research on your group. Be able to explain some characteristics about this group and identify three specialized goods or services that would have appeal to this group and explain why.
The first step in doing market analysis is identification of your market. Your market is the group of people of companies who have a demand for your product and are willing and able to buy it. In order to make the most effective and efficient appeal to potential customers, you should divide the total market into smaller segments. You can appeal to the special interests or needs of one of those segments – your target market.Market analysts have coined terms to refer to specific market segments.
DIRECTIONS: Your group has been assigned to research the following target group:
YUPPIESYoung Urban (or Upwardly Mobile) Professional
Conduct some brief internet research on your group. Be able to explain some characteristics about this group and identify three specialized goods or services that would have appeal to this group and explain why.