Direct Marketing Manager – International Animal Rescue

Title: Direct Marketing Manager

Salary: £29k - £33k DoE

Responsible to: Development Director

Location: Uckfield, East Sussex

Status: Full-Time

Closing Date

for applications: Tuesday 4th August

Be part of Team Rescue and come and work for a small dynamic team of fundraisers dedicated to rescuing animals from cruelty and suffering around the world.

International Animal Rescue (IAR) is committed to animal welfare and conservation and we do exactly what our name says: we save animals from suffering around the world. We cut free dancing bears in India, rescue orangutans in Indonesia and treat stray dogs and cats around the world - and so much more. Whenever we can, we release rescued animals back into the wild; and when that's not possible, we give them a safe haven for life.

IAR is vibrant in the market place creating exciting appeals for existing supporters as well as a recruitment tool for prospective supporters. We are looking for a very enthusiastic individual who is inspired and motivated by the work of IAR, who will significantly develop the Charity’s fundraising and marketing capacity; increasing its income and taking this vitally important work to the next level. If this is you, we would love to hear from you.

We are looking for someone who can support IAR’s small but growing fundraising and marketing team. This is a role that may suit somebody with either significant fundraising and/or marketing experience who is passionate about animal welfare and conservation. We are committed to welcoming people from the widest possible diversity of background, culture and experience.

Application process: email CV and covering letter to

Please put Fundraising and Marketing as the email subject.

Job Description – Roles and Responsibilities

·  Develop and manage an integrated acquisition programme to recruit new supporters to the work of International Animal Rescue.

·  Research, recommend and implement new and innovative channels for donor acquisition and recruitment including e.g. DRTV and telemarketing.

·  Co-ordinate the charity's integrated direct marketing campaigns to a defined plan.

·  Devise innovative and exciting propositions to increase levels and regularity of donations from supporters.

·  Develop and manage the charity's regular giving programme and significantly increase the number of regular givers.

·  Develop and manage a supporter relationship programme to ensure that every supporter feels connected with IAR and our work.

·  Support the development director with delivery of the major donor programme.

·  Provide marketing analysis on supporter data to influence future campaigns and appeals.

·  Support the digital marketing manager in engaging with supporters online.

·  Any other duties that may be relevant to the post.

Abilities & Competencies:

·  Driven to provide the very best supporter experience

·  Understands how to assess and support the needs of different groups of supporters

·  Passionate about the work of IAR

·  Proven project management skills

·  Ability to analyse data to prepare performance reports on all activity relating to supporter engagement including direct marketing campaigns

·  Meticulous attention to detail

·  Good writing skills

·  Numerically proficient

·  Pro-active and self-motivated

·  Able to work well as part of a team, including international team

·  IT literate, good administrative skills

·  Ability to meet tight deadlines

Experience:

·  Experience of recruiting significant numbers of new supporters/customers to an organisation (E)

·  Experience in driving continuous improvement in the supporter/customer experience (E)

·  Experience of managing regular direct marketing appeals. (E)

·  Experience of driving up levels of income from related income streams (E)

·  Experience of customer relationship marketing and integrated marketing & comms (E)

·  Experience of developing regular giving programmes for supporters (D)

·  Experience of annual plans, budgetary control regular reporting and managing suppliers (E)

·  Experience in developing and co-ordinating fundraising campaigns (E)

·  Experience of using databases/crm systems such as Raisers Edge (D)

·  Experience of producing campaign marketing materials for supporter communications (E)

·  Experience of developing new fundraising streams within an organisation or charity (D)

E: Essential D: Desirable

Other requirements:

·  Flexible approach and adaptable to working in a small cross-functional team

·  Willing and able to occasionally carry out other tasks for IAR as and when required

·  Ability to prioritise conflicting demands; able to work with team members to share, motivate and influence; creative thinker, with a ‘Can Do’ attitude

·  Ability to think laterally within a small multi-functional fundraising team.

·  Commitment to animal welfare and conservation

Education and Training:

·  Professional or Tertiary Qualifications are desirable (qualification through relevant experience is acceptable)