Dina Barsky | Visual Interactive + Print Designer
508.735.9097 | |
Over 10 years experience in designing for interactive and printmedia. Ability to develop brand identity concepts and create visual continuity across several mediums. Solid understanding of online design principles and UI solutions, as well as print process and typography. Agency and photoshoot experience. This includes clients such as Fidelity Investments, Carlsen-Fried Advertising, Veryfine, WGBH, Time Warner Cable, H.H. Brown, Heinle & Heinle Publishing.
Mac OS X & Windows | PhotoShop, Illustrator, InDesign, PowerPoint, Flash, Dreamweaver, QuarkXPress, MS Office.
03/12-present | Art Director/Sr. InteractiveDesigner, TJX Companies, Framingham, MA (contract)
Industry:retail
– Create conceptual web designs for business promotions and company website content as well as social media projects. Use creativity and judgment to determine size, color scheme and style to achieve sales goals. Produce web-based marketing materials – e-blasts, web banners, emailsand landing pages. Create layouts and design for seasonal templates and in-store promotional signage. Retouching, color-correcting and optimizing photo images.
01/09-03/12 | Art Director/Sr. Interactive/Print Designer, Boston, MA (freelance)
Recent clients: Denison Design Group Advertising Agency (specializing in B2B for manufacturing, medical and technology firms), CommCreative Advertising Agency (Unified Marketing campaigns for B2B and B2Cbusinesses and organizations), Time Warner Cable.
– Create designs in a wide variety of style and media, translating concepts into finished design for print, interactive, direct mail, and collateral material, covering all stages of pre-production and production. Development and maintenance of the overall brand identity and marketing initiatives that integrate graphic and interactive elements. Design the UI, wirefrimes and prototypes for a variety of clients.
– Provide support with solutions that are both strategic and imaginative. Create marketing materials, advertisement and collateral, corporate communication and direct mail design, folder/press kits, layout and production, print & website design.
08/03-12/08 | Art Director/UI Designer, B*tween Productions, Lexington, MA
Industry: Book series publishing and social networking site for teenage girls
– Develop layout and design for products and related marketing materials both print and online. Work with Marketing and Business departments, copywriters, project managers and developers to determine the brand’s needs.
– Lead website design: concept, design, wireframes, UIand prototyping
– Design book interiors and covers, digital and print promotions
– Manage relationships and workflow with external contractors
04/03-08/03 | Sr. Designer, Pegasystems, Cambridge, MA (contract)
Industry: Software Development
– Created and executed a wide range of print marketing programs: corporate print collateral, e-invites, HTML-based e-mails, Power Point presentations, Brand Style Guide manual. Produced large scale graphics for annual trade show booth
03/02-03/03 | Art Director/UI Designer, Foliage Software Systems, Burlington, MA (contract) Industry: Software Development
– Established look and feel, developed UI design for company’s web site
– Designed direct marketing material, posters and trade show graphics
– Performed daily web maintenance
08/99-02/01 | Sr. Interactive/Print Designer, iCAST, Corp., Woburn, MA/CMGI Corp., Andover, MA
Industry: Online entertainment portal / Enterprise Software & Services and e-business & Fulfillment
– Designed and executed online marketing campaigns. Worked with developers to maintain front end compatibility. Designed toolbars, icons and skins for a proprietaryplayer.
– Produced marketing print collateral and trade show graphics, designed the CMGI Field website, flash-based postcards, announcements, and direct mail teasers
09/96-08/99 | Sr. Print Designer, Internal Advertising Agency, Blue Cross Blue Shield of Massachusetts, Boston, MA
Industry: Healthcare/Insurance
– Responsible for designing a variety of printed materials: booklets, magazines, direct mail, newsletters, brochures. Provided direction to junior designers and performed pre-press supervision
Education: BFA, Graphic Design, Serov's College of Fine Arts, St. Petersburg, Russia
BFA, Conservation and Restoration of works of art on paper, Serov's College of Fine Arts, St. Petersburg, Russia