Name______Date______Class______

DEVELOPING A CAREER

Advanced Marketing

Objectives: You will

  • Research career trends and opportunities in marketing
  • Explore postsecondary training and education opportunities
  • Update an electronic resume
  • Update a cover letter
  • Tailor interview techniques to a variety of companies

Lesson:

Each day you will work on your Career Packet found on my website. All activities and assignments are dueMAY 3

Day 1 (4/25): Research career trends PPT, trends research

Assignment: complete career exploration sheet & create a PowerPoint on ONE career

Day 2 (4/27): Researchpostsecondaryopportunities PPT, research colleges

Assignment: create a PowerPoint on ONE educational institution provided

Day 3 (4/29): Resume and cover letter PPT, Action verbs

Assignment: complete the action verb and transferrable skills activity, update/create a resume and cover letter

Day 4 (5/3): Tailor interview techniques

Assignment:Answerinterview questions based on position applying

*ALL ASSIGNMENTS DUE MAY3 saved by last name and topic put in CELIO inbox

Part I: Career Trends and Opportunities in Marketing

Select three of the following careers to research:

Advertising and Public Relations

Insurance Underwriters

Market and Survey Researchers

Property, Real Estate and Community Association Managers

Purchasing Managers, Buyers and Purchasing Agents

Real Estate Brokers and Sales Agents

Sales Representatives, Wholesale and Manufacturing

Travel Agents

Use at least two sources in your research. One must be

Other useful sites:

– be sure to click “career” radio button (not “college”) when doing your search - check out the maps!

– Career One Stop (lots of useful info)

Research all of the info on the attached Career Explorations worksheet (see next sheet) for all 3 chosen careers.

Prepare a PowerPoint presentation with 9 or fewer slides on ONE career. (Remember, it should support your script; not be your script.) Also prepare handout, including list of resources used.

Grading Rubric

Research – completed Career Explorations Worksheet (30 points)______

PowerPoint –

Adhered to slide limit of 9 or fewer slides (15 points)______

Creatively designed slides (5 points) ______

Easy to read slides (5 points) ______

Spelling / grammar (15 points) ______

Overall appearance (10 points) ______

Handout – sources listed (10 points) ______

Total Points (100) ______

Career Explorations

Career
Nature
of the
industry
Working
Conditions
Employment
statistics
Occupations
in the
industry
Training and
advancement
opportunities
Earnings
Job outlook
Fun facts

Part II: Please view the Exploring Colleges PowerPointHERE

Postsecondary Training and Educational Opportunities

You will be given a postsecondary educational institution or you may use the one you will be attending in the fall to research and you will present your findings to the class. NO ONE CAN USE THE SAME COLLEGE OR UNIVERSITY!You must use at least three different resources while researching the school you are assigned. One resource must be the school’s website.

See the rubric at the bottom of the page for information that must be included in your research and presentation.

Suggested Resources:

  1. You must use the school’s website as one of you resources
  2. (click “Find A College” tab)

Prepare a PowerPoint presentation with 10 or fewer slides.

Grading Rubric

PowerPoint –

Creatively designed slides (10 points) ______

Easy to read slides (5 points) ______

Spelling / grammar (20 points) ______

Overall appearance (20 points) ______

Topics (5 points each; 45 points total)

  • Contact information ______
  • Student body statistics______
  • Admission facts and figures______
  • Academics______
  • Campus life______
  • Services / facilities______
  • Cost / financial aid______
  • Athletics______
  • Additional information / fun facts

Total Points (100) ______

You may select from the following list:use the one you will be attending in the fall to research and you will present your findings to the class. NO ONE CAN USE THE SAME COLLEGE OR UNIVERSITY!

1

Name______Date______Class______

University of Pennsylvania

Massachusetts Institute of Technology

University of Michigan – Ann Arbor

University of California – Berkeley

University of North Carolina – Chapel Hill

University of Virginia

University of Illinois

University of Texas – Austin

University of Southern California

New York University

Carnegie Mellon University

University of Arizona

University of Minnesota – Twin Cities

University of South Carolina – Columbia

Babson College

University of Maryland – College Park

Georgia State University

University of Georgia

University of Wisconsin – Madison

Purdue University – West Lafayette

Michigan State University

Arizona State University

Ohio State University – Columbus

Pennsylvania State University – University Park

Philadelphia University

Bowling Green State University

1

Name______Date______Class______

ACTION VERBS

acceleratedaccomplished achieved acquired activated adapted

adjustedadministered advised allocated analyzed annotated

anticipatedapplied appraised arranged articulated assembled

assessedassigned attained authored balanced briefed

budgetedcalculated catalogued categorized chaired changed

channeledcharted clarified coached coded collaborated

collectedcommunicated compared competed compiled completed

composedcomputed conceived conducted confronted consolidated

constructedcontacted continued contracted convenedcoordinated

counseledcorrespondedcreated critiqued defined delegated

delivereddemonstrated derived designed detected determined

developeddevised diagnosed directed discovered dispensed

displayeddistributeddrafted dramatized earned edited

educatedeffected elicited employed encouraged endured

enlistedentertained established estimated evaluated examined

exchangedexecuted exercised exhibited expanded expedited

explainedexperimented explored facilitated financed focused

forecastedformulated fostered grouped guided identified

illustratedimplemented imposed improved increased influenced

informedinitiated inquired inspected installed instilled

institutedinstructed insured interpreted intervened interviewed

introducedinvented inventoried investigated judged lectured

listenedlocated maintained managed marketed mastered

measuredmediated modeled modified molded monitored

motivatednegotiated observed obtained operated organized

outlinedoversaw participatedperceived performed persuaded

plannedpredicted prepared prescribed presented presided

processedproduced programmed promoted protected provided

publicizedpublished purchased questioned recommended recorded

recruitedreduced regulated reinforced rendered repaired

reportedrepresented reproduced researched resolved responded

restoredretainedretrieved reviewed revised rewrote

routedscheduled searched selected served serviced

shapedshared simplified solicited solved sought

specifiedstimulated studied succeeded suggested summarized

supervisedsupported surveyed synthesized systematized targeted

taughttested trained translated tutored updated

utilizedverified visualized wrote

Activity

  1. Write down 3 transferrable skills that you have
  1. Write each transferable skill, starting with an action verb

Your Guide to Resume Writing

Please View the Resume and Cover Letter PowerPoint HERE

Please View the Resume, Cover Letter and Interview Video HERE

1. Resume Essentials

Before you write, take time to do a self-assessment on paper. Outline your skills and abilities as well as your work experience and extracurricular activities. This will make it easier to prepare a thorough resume.

2. The Content of Your Resume

A. Name, address, telephone, e-mail address, web site address

All your contact information should go at the top of your resume.

  • Avoid nicknames.
  • Use a permanent address. Use your parents' address, a friend's address, or the address you plan to use after graduation.
  • Use a permanent telephone number and include the area code. If you have an answering machine, record a neutral greeting.
  • Add your e-mail address. Many employers will find it useful. (Note: Choose an e-mail address that sounds professional.)
  • Include your web site address only if the web page reflects your professional ambitions.

B. Objective or Summary

An objective tells potential employers the sort of work you're hoping to do.

  • Be specific about the job you want. For example: To obtain an entry-level position within a financial institution requiring strong analytical and organizational skills.
  • Tailor your objective to each employer you target/every job you seek.

C. Education

New graduates without a lot of work experience should list their educational information first. Alumni can list it after the work experience section.

  • Your most recent educational information is listed first.
  • Include your degree (A.S., B.S., B.A., etc.), major, institution attended, minor/concentration.
  • Add your grade point average (GPA) if it is higher than 3.0.
  • Mention academic honors.

D. Work Experience

Briefly give the employer an overview of work that has taught you skills. Use action words to describe your job duties. Include your work experience in reverse chronological order—that is, put your last job first and work backward to your first, relevant job. Include:

  • Title of position,
  • Name of organization
  • Location of work (town, state)
  • Dates of employment
  • Describe your work responsibilities with emphasis on specific skills and achievements.

E. Other information

A staff member at your career services office can advise you on other information to add to your resume. You may want to add:

  • Key or special skills or competencies,
  • Leadership experience in volunteer organizations,
  • Participation in sports.

F. References

Ask people if they are willing to serve as references before you give their names to a potential employer.

Do not include your reference information on your resume. You may note at the bottom of your resume: "References furnished on request."

3. Resume Checkup

You've written your resume. It's time to have it reviewed and critiqued by a career counselor. You can also take the following steps to ensure quality:

Content:

  • Run a spell check on your computer before anyone sees your resume.
  • Get a friend (an English major would do nicely) to do a grammar review.
  • Ask another friend to proofread. The more people who see your resume, the more likely that misspelled words and awkward phrases will be seen (and corrected).

Design:

These tips will make your resume easier to read and/or scan into an employer's data base.

  • Use white or off-white paper.
  • Use 8-1/2- x 11-inch paper.
  • Print on one side of the paper.
  • Use a font size of 10 to 14 points.
  • Use non-decorative typefaces.
  • Choose one typeface and stick to it.
  • Avoid italics, script, and underlined words.
  • Do not use horizontal or vertical lines, graphics, or shading.
  • Do not fold or staple your resume.
  • If you must mail your resume, put it in a large envelope.

Click HERE for sample resume

Click HERE for sample cover letters

Resume and Cover Letter Rubric

Resume: Please create or update a current resume using the following criteria.

PointsCriteria

/ 10Objective is clear and appropriate for listed qualifications

/ 10All wording is professional, formal, and clear. There is no use of the word “I” in the resume. No errors in grammar, spelling, or punctuation are evident

/ 10All pertinent categories are present (objective, education, experience). Be sure to include any other relevant categories (coursework, leadership activities, honors/awards, projects, co-curricular activities)

/ 10Experience listed includes only transferrable job skills and each skill listed begins with an action verb

/ 10Resume has a professional look; uses a consistent format

Cover Letter:Please create or update a cover letter using the criteria below.

/ 10Cover letter is in a business format and single-spaced, with double spacing between paragraphs

/ 10No errors in grammar, spelling, or punctuation are evident

/ 10The first paragraph grabs the reader’s attention and states the position to which you are applying

/ 10The middle paragraph develops the theme by providing specific examples of your qualifications as they pertain to the job being sought

/ 10The closing paragraph has a “call for action” (asking the employer to contact you or stating that you will contact them); and contact information is provided

___TOTAL POINTS EARNED (out of 100 possible)

How Not to Screw Up The Interview

So, you eventually want to get that job that possibly landsyou inthe running for a spot on the annual NPT Power & Influence Top 50 list of movers and shakers. Joe St. Leger, managing director, Reaction Search International, in New York City, assists candidates in taking their career to the next level. He has a list of what should not be followed in any interview process:

Don’t...

  • Answer vague questions. Rather than trying to answer an unclear question, ask the interviewer for more specifics.
  • Interrupt the interviewer. If you don’t have time to listen, then neither does the person conducting the interview.
  • Place anything on the interviewer’s desk.
  • Be overly familiar, even if the interviewer is.
  • Ramble. Long answers can make you sound apologetic or indecisive. On the other hand, don’t answer questions with a simple “yes” or “no.” Explain yourself in detail whenever possible.
  • Lie. Answer questions as truthfully as possible.
  • Make derogatory remarks about your present or former employers or companies. This could have a negative effect on the interviewer’s perception of you.
  • By the same token, there are certain questions that interviewers generally like to ask, such as:
  • “Tell me about yourself.” Keep your answers in the professional realm only, including information about your previous positions, education and other forms of training, specialized skills, and any other credentials that may pertain to the position.
  • “What do you know about our organization?” This is where your research will come in handy.
  • “Why are you interested in this position?” Emphasize any skills or qualifications you have that make you the best candidate for the position. Also, reiterate your desire to work for this particular
    employer.
  • “What have been your most significant career accomplishments to date?” Provide the interviewer with a brief rundown of some of your most recent accomplishments and/or projects.
  • “Describe a situation in which your work was criticized.” Place your focus not on the criticism itself, but on how you provided a remedy for the situation.
  • “How would you describe your personality?” Accentuate the positive aspects.
  • “How do you perform under pressure?” Provide a specific example of how you met a tight deadline.
  • “What have you done to improve yourself over the past year?” Examples could include taking training courses, attending seminars, networking with others in the industry.
  • “What did you like least about your last position?” Stick to examples in which you can illustrate how you overcame a certain situation or dilemma.
  • “Why are you leaving your current employer?” Answers such as “I’m looking for an opportunity to advance in my career” work best. Again, accentuate the positive.
  • “How would your co-workers describe you?” Be honest, and be prepared to provide the name of someone who can vouch for what you tell them. Some interviewers may want to contact a co-worker.
  • “What do you think of your boss?” Again, think positive.
  • “What are your career goals?” If you’re interested in a long-term position for the company you are interviewing with, tell the interviewer. Provide specifics about what makes the company a good fit for you.
  • “Where do you see yourself in two years?” Concentrate on accomplishments you would like to achieve.
  • “Why should we hire you?” This is your opportunity to wax poetic. If you think you’re best suited for the position, say so. And be prepared to tell the interviewer why.
  • Conversely, most executive recruiters will tell you that there are four mistakes that stand out as the ones most commonly made by candidates interviewing for a position. In order of importance, they are:
  • Losing sight of the interview objective. The objective is to get the job offer. This can’t be over emphasized. If you lose sight of this objective, be prepared for the unpleasant consequences because the offer will likely go to someone else.
  • Being too modest. Candidates tend to understate their capabilities. This doesn’t mean you should overstate your qualifications; it merely means that you should make the most of what you have. Do not forget that knowledge of how to solve a particular problem can be a strong qualification, even though that knowledge may not have been applied directly in your job experience. A little modesty is a good thing, but don’t overdo it.
  • Asking too many “Me” questions. Remember, your objective is to get the job. Chances are that most of your questions in this area will be answered either by the personnel department or the interviewers. Don’t pursue questions about what the company can do for you during the interview. Emphasize your ability to contribute to the company’s goals. There will be a time to ask “me” questions after you get the offer -- not during the interview. If you leave the impression that salary and related perks are your number one goal, be prepared to accept the inevitable consequence of having the offer go elsewhere.
  • Failure to “sell” your abilities throughout the interview sequence. There is no such thing as a token interview. It may be true that some people you interview have no power to hire you, but they certainly have the power to keep you from getting the offer. You should treat every interviewer as the person responsible for getting the job. Do not treat anyone you meet as unimportant.

Finally, do not even allow yourself to think an interviewer to be less important than others. Never depend on someone else to sell your abilities to others. Make the strong and positive pitch yourself.

–Stuart Kahan

View Infographic on Interview questions HERE

View Interview PowerPoint HERE

After viewingthe infographic and PowerPoint, please pick five questions to answer, one for each of the following job interviews.

  1. You are applying for a position in grocery store

Question:

Response:

  1. You are applying for an internship at an advertising agency

Question:

Response:

  1. You are applying for a position in a bank

Question:

Response:

  1. You are applying for a position in the work study program at college

Question:

Response:

  1. You are applying for a position as a water/waitress at a full service restaurant.

Question:

Response:

1