Develop Product Positioning and Messaging That Differentiates Your Products in the Market

Develop Product Positioning and Messaging That Differentiates Your Products in the Market

Role Description
Position: / Product Marketing Manager
Department: / Products & Marketing
Reporting to: / EVP Products and Marketing
Doxim Vision: / To be the leading provider of Customer Communications Management solutions to financial service providers.
What We Do: / Doxim builds and delivers a suite of Customer Communication Management solutions including automated client onboarding software, cloud-based enterprise content management, and advanced document processing solutions for Financial Service Providers and their outsourcing partners. Doxim solutions help these organizations to improve client communications, streamline document access and meet the stringent compliance requirements associated with transactional document processing.
Vision for the Role: / As a Product Marketing Manager, you are responsible for determining and refining the positioning and go to market strategy for your assigned portfolio of products and services, ensuring business success for these products in the various geographical and vertical market segments we serve.
As an accomplished writer you will craft compelling messaging for your product portfolio, translating technical capabilities into easy to understand customer benefits that resonate with buyers. You will develop and deliver collateral and tools to transfer this knowledge to the sales channel.
You will become an expert in your buyers, how they buy and their buying criteria and leverage this knowledge to develop and deliver successful inbound and outbound marketing programs in support of your product portfolio that drive both interest and qualified leads. You will support these programs with content marketing collateral that resonates with your target audience.
Key Responsibilities:
  • Develop product positioning and messaging that differentiates your products in the market
  • Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
  • Create and deliver all sales enablement tools and materials for your product portfolio
  • Be the expert on your buyers, how they buy and their buying criteria
  • Be the expert on your competition and how to win against them
  • Develop the strategy and manage the inbound and outbound marketing programs that drive demand for your products
  • Contribute to the development and implementation of a company-wide go-to-market plan, working across departments to ensure its successful execution.
  • Plan the launch of new products and product releases and manage the cross-functional implementation of the plan to ensure all aspects, however small are successfully executed
  • Define and develop tailored content for presentations, webinars, datasheets, eBooks, white papers and customer case studies that highlight the value proposition of your product portfolio
  • Be the internal marketing expert on your product line and your competitors

Business Skills:
  • Exceptional and proven written and verbal communication skills
  • Proven skills producing and presenting compelling, pertinent and succinct presentations
  • for sales and prospects
  • Strong ability to present ideas and information in influential and compelling ways
  • Ability to forge relationships and communicate with stakeholders at all levels
  • Able to work effectively across functional groups & with minimal supervision
  • Flexible work style comfortable in a fast moving, highly energy and evolving environment
  • High levels of proficiency in Microsoft Office
  • Excellent project management, planning and organizational skills
  • Ability to multi-task and meet deadlines while paying attention to details
  • Ability to work effectively under pressure and under time constraints
  • Flexible and able to adapt quickly to new situations
  • Proven ability to influence cross-functional teams without formal authority
  • Ability to handle multiple, (sometimes conflicting) priorities and still meet deadlines
  • Ability to work as part of a team

Experience / Qualifications:
  • Minimum 5 years’ experience in a Product Marketing role in a B2B enterprise SaaS environment
  • Demonstrated understanding of Pragmatic Marketing or other product management/product marketing methodology
  • Demonstrated ability to think strategically about a product and its positioning in a marketplace
  • Experience and knowledge of online product marketing and marketing automation best practices.
  • Active interest in social media and understanding of how to leverage it to your advantage
  • Experience in banking or Wealth management – either delivering software solutions to them or working directly in the industry
  • Solid technical aptitude to grasp the technical nature of Doxim products and the environments in which they operate
  • University or post-secondary degree in Computer Sciences, Marketing, Business, Communications or a related discipline

Working Conditions:
  • Working out of Doxim’s Markham, Ontario headquarters
  • Willingness to travel up to 20% of time to visit other offices, customers, etc.