FOR IMMEDIATE RELEASE
DayTimers Unveils the Back-to-School Basics for 2007
Lehigh Valley, PA August, 2007 – As students begin to say ‘good-bye’ to summer vacation and gear up for the upcoming school year, DayTimers has revealed their line-up of back-to-school necessities for 2007.
“Whether children are starting another year in high school or college, their parents know that it’s important to give them the right tools to help them succeed,” commented Maria Woytek. “For the students, however, it’s much more than having the necessities; they also want everything for back-to-school—from their backpack down to their pen—to fit their style.”
Obviously each student needs a bag—whether they’re carrying just books and essentials, or a laptop. This bag must be durable and able to sustain the wear and tear that accompanies the lifestyle of a busy student. The Convertible Backpack, $74.99, offers shock-absorbing SensaTech™ ImpactGuard™ to offer the utmost protection to laptops, while still offering room to hold legal-size files and binders, as well as panels for pens, CDs and cell phone in the front zip pocket. The bag comes in black and the straps can be changed to wear as a backpack or as a shoulder strap. Another bag option is the Jansport®’s LiveWire™ Backpack, $79.99, available in black or multi-color, which offers a full remote control for audio pleasure. The main compartment is roomy enough for all schoolbooks and necessities. Any third generation iPod or MP3 player will plug into the port and stay safe and secure in the protective pocket.
Managing a full class load, complete with several classes and labs, plus making time for dances and football games, isn’t an easy task. Go back to school in style with the DayTimesr Student Planner, $14.99 - $19.99. Made of a durable denim material with a zipper closure, it is perfect for keeping all educational and social obligations in order. It even offers a grade record for keeping track of test scores.
Comfort is a must during study sessions—especially when pulling those all-nighters. The Polka Dot Lapdesk & Throw, $27.99, and Camouflage Lapdesk & Throw, $27.99 are the perfect solution to keeping comfortable and “in the zone” while doing homework. The lapdesk is made from a lightweight, sturdy molded plastic with a built-in cup holder and fabric-covered pillow bottom filled with polyfoam beads. It even comes with a matching throw to keep cozy when studying for hours.
Whether highlighting notes in class, or while studying at home, highlighters often become the student’s best friend. The Glidelighter Ergonomic Highlighter Pens, $7.99 are ergonomically correct and offer precise control and comfort. The set comes with five different colors: yellow, orange, green blue and pink for color-coding. Even better, they have a unique and “cool” look.
DayTimers offers a variety of fun, one-of-a-kind school equipment and luggage for the college-bound student going far from home. For more back-to-school solutions and tools, go to www.daytimer.com.
About DayTimers
Established in 1947, DayTimers, Inc. is the original American provider of time management solutions and organization tools to help simplify life. DayTimers is a subsidiary of ACCO Brands (NYSE: ABD). The complete DayTimer® line of planners, luxury leather covers, portfolios, handbags and more can be found at www.daytimer.com or by calling 1-800-225-5505. Select organization tools are also available at Staples, Office Depot, and other major office supply retailers. Contact: Leesa Raab, LaMotta Strategic Communications, Inc. 845-358-6306(o), 347-558-2422 (cell),
Subsidiary of ACCO Brands Corporation
###