Job Title

/ Senior Affiliate Manager

Department

/ Rank Digital Marketing

Date Job Description created

/ 20th May 2015 – revised 19/10/2106

Reports To/Line Manager

/ Head of Digital Marketing

Number of Direct Reports

/ 1

Budget responsibilities

/ Yes

Location

/ Gibraltar

Hours

/ The role requires the job holder to undertake as many hours as required to carry out the duties of the position
Duration / Full time permanent

This job description is subject to periodic review and amendment as necessary

Job Purpose

/ To manage and develop the affiliate channel for the Rank brands, including the maintenance and development of the affiliate platform and product, commercial responsibility and managing the network of affiliates.

Main Accountabilities

/ ·  Develop the Affiliate channel and team for the Rank brands through existing and new Affiliate partners.
·  Plan and execute affiliate marketing strategies to meet targets.
·  Communicate with affiliates on a regular basis via e-mail, phone, newsletters and forums.
·  Optimise affiliate commercials through reward plan adjustments and brand exposure.
·  Liaise with the Product and Ops teams in order to communicate the USPs of the Rank products and promotional roadmaps.
·  Liaise with internal departments and external agents (where appropriate) to source the required copy, creative and development work for the affiliate programme.
·  Manage the affiliate team.
·  Preparing the affiliate channel for a multi-channel marketing future.
·  Manage a set of creative, landing pages and bespoke player-facing bonuses.
·  Deliver daily / weekly / monthly management KPI/performance reporting to line manager.
·  Carry out regular market research and competitive analysis to develop innovative affiliate strategies.
·  Attend affiliate conferences and other events/meetings as required.
·  Liaise with the Finance department in managing affiliate invoicing and payment process.
·  Occasional attendance at meetings in the UK which may involve overnight stays.

Knowledge, Expertise and Qualifications (relating to specialist knowledge and expertise required to undertake the role).

/ ·  Gaming affiliate management experience essential.
·  Ideally proficient in NetRefer or similar affiliate software solution.
·  Strong analytical skills.
·  Confident individual with excellent communication skills.
·  Strong sales background.
·  Keen commercial awareness.
·  Strong negotiation skills.
·  Ideally has some experience of managing team.

The contents of this job description are intended to act as an outline to the main responsibilities of this position. However, the post holder will be expected to carry out any other duties as requested by their line manager.