Job description

College
School/ Department / Marketing and Communications
Location / Schools and some time at Mithras
Job title / Marketing Projects Officer
Short Post number
Full post number (P00)
Grade / tbc
Responsible to / Marketing officer
Responsible for / n/a
Background / Supports the marketing officer to deliver marketing activity in support of identified school recruitment priorities.
Principal
Accountabilities / %
1. / Support Marketing Officer indevelopment of school marketing plans and preparation of market assessments by extracting relevant data from sources including applicant tracker and UCAS; undertakes initial investigations into identified subject competitors. Prepares regular reports on school marketing campaigns and related activity in support of student recruitment for Head of School and Head of Marketing. / 10
2. / Supports the marketing officer by liaising with school colleagues to keep existing course content up to date.Identifying and gatheringsubject-specific content for inclusion ina wide range of channels including internal communications news and press releases, in addition to recruitment materials. / 20
3. / Support delivery ofthe school-specific elements of the university contact strategy – sending direct email; gathering content from staff and students, and drafting and publishing messages on school social media channels to agreed communications plan. / 50
4. / Support creation of school-based content by arranging photo shoots, interviews and video production. Liaising with colleagues, and where appropriate external suppliers. Compiles and maintains an up to date database of school key facts and case studies. Checking and ensuring information on 3rd party websites e.g. UCAS, Find a Masters is up to date / 10
5. / Supports delivery of Internal Communications and campaigns such as that for NSS at a school level. / 10

This job description sets out the duties of the post at the time it was drawn up. Such duties may vary from time to time without changing the general character of the duties or level of responsibility entailed. Such variations are a common occurrence and cannot of themselves justify a reconsideration of the grading of the post.

Ref: Manager’s initials:

Date:Date when job description is agreed:

HR Department

June 2015

Marketing Officer v 01Page 1


Support Staff Grade 5-8
Capability / Behaviours and Attributes / UoB Role Profile Category (HR use only)
Core Knowledge / Desirable:
  • Some understanding of the special requirements of the promotional and marketing function within higher education;
  • A marketing qualification or enthusiasm to undertake study towards a marketing qualification;
/ Core Knowledge, Skills and Experience.
Core Skills /
  • Able to deal with a wide range of internal contacts and external agencies in an effective and appropriate manner, some at a senior level;
  • Concise, timely and appropriate oral and written communication, customer focused attitude;
  • Fast, accurate word processing and presentation skills;
  • Advanced ability with spreadsheet and database software;
  • Excellent written and oral communication skills, with a persuasive, customer-focused, co-operative manner;
  • High level of computer literacy, including familiarity with standard office software and internet browsers;
  • Proof reading and copywriting skills, detailed and accurate presentation and finishing;
  • Good understanding of print process and other specialised marketing processes;
  • Aware of online capabilities and restrictions within a marketing context;
  • Excellent Customer Care skills andunderstanding of the need to provide a customer orientated service;
  • Analytical and problem solving capability;
  • Staff management and supervisory skills;
  • Financial training, sufficient to manage budgets;
  • Project and/ or people management skills;
  • Excellent IT skills including Microsoft Word & Excel, email and the internet.
  • Able to interpret more complex information and communicate effectively with staff and students
  • Good IT skills including Microsoft Word & Excel, email and the internet
  • Able to work extensively with a VDU, or other portable IT equipment and within Health & Safety guidelines
  • Able to work in more difficult working conditions e.g. laboratories, on site visits, outdoor working and inclement weather
/ Core Knowledge, Skills and Experience. Communicating, Liaising & Networking.
Core Experience / Core Knowledge, Skills and Experience. Supporting & Developing Others.
Customer Focus /
  • Provide appropriate advice and assistance to customers based on own specialist knowledge and experience;
  • Monitor and report on service standards and work with others towards improvement of service delivery;
  • Assess customer needs and identify trends impacting on the wider organisation;
  • Make recommendations to improve service standards/ delivery.
/ Service Support & Delivery.
Initiative, Problem Solving & Decision Making.
Team Working /
  • Flexible approach to working and responding to the work environment;
  • Attend meetings and support standard work activities to represent the department or team and communicate on behalf of the team;
  • Evidence of sensitivity to communicate complex or difficult information;
  • Motivate staff and maintain an effective working environment;
  • Accountability for induction, coaching and development of others.
/ Environment & Physical Demands. Supporting & Developing Others
Service Delivery /
  • Deliver own work and work of a team in order to meet service standards;
  • Promote positive image of the workplace;
  • Use own initiative to resolve highly complex problems and provide advice;
  • Develop, implement and maintain systems, methods and processes.
/ Service Support & Service Delivery, Initiative, Problem Solving & Decision Making
Initiative, Problem Solving & Decision Making /
  • Use own initiative to resolve highly complex problems and provide advice;
  • Undertake research/ analysis and/or evaluation of information;
  • Undertake project work to successful completion;
  • Contribute to larger scale organisation-wide projects;
  • Lead on the analysis and interpretation of data and information.
/ Initiative, Problem Solving & Decision Making
Managing Resources /
  • Contribute to the resource planning process;
  • Successfully manage and deploy resource budgets;
  • Monitor and ensure individual staff performance.
/ Managing Resources
Communication /
  • Identify and use appropriate methods of communication;
  • Interpret and analyse and communicate information appropriately;
  • Identify and respond appropriately to sensitive situations and issues;
  • Maintain effective network of internal and external contacts.
/ Communicating, Liaising & Networking.
Personal Attributes /
  • Learn through on-the job training and gain knowledge of the work environment;
  • Commitment to continuous self-development;
  • Listen well and understand the perspectives of others;
  • Persuading, influencing and negotiating skills.
/ Core Knowledge, Skills & Experience, Initiative, Problem Solving and Decision Making.

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