Daniel McIntosh

3825 E. Camelback Rd. Unit 191 Phoenix, AZ 85018 (602)

EDUCATION

W. P. Carey School of Business at Arizona State University, Tempe, Arizona May 2010

Master of Business Administration

Barrett, The Honors College at Arizona State University,Tempe, ArizonaDecember 2007

Bachelor of Science, Finance, Summa Cum Laude

International Business Certificate

Thesis

Co-Author: Integrated New Product Development – Nanotechnology

Arizona State University – College of Design, W.P. Carey College of Business, Fulton College of Engineering.

Applied Research Projects

Revenue Generation and Fan Loyalty - Arizona State University

Strategic Plan for the New Orleans Hornets - New Orleans Hornets

Additional Studies in Mathematics and Statistics from Grand Canyon University and the University of Phoenix

MTH-530 3 CreditsMAT-571 4 CreditsSTA-525 4 Credits

MAT-552 4 CreditsMAT-352 4 CreditsMAT-353 4 Credits

PROFESSIONAL QUALIFICATIONS

•Course Development•Planning and Facilitation•Database Management

•Market Research•Student Engagement•Coaching and Mentoring

•Campaign Management•Problem Solving•Budget and Planning

PROFESSIONAL EXPERIENCE

Lecturer

Arizona State University2015-Present

  • Taught sections of MKT-431, 441, MKT-451, MKT-494, MKT-352, MKT518, and SLB-516
  • Co-lead Economic Impact Study,
  • College Football Playoff , Cactus/Fiesta Bowl, Waste Management Phoenix Open, and Phoenix Final Four
  • Participated in planning of SBA activities, the largest student group in College
  • AMA Presentation – Summer 2017 -
  • Every Second Counts? Goal Gradient Theory and the (lack of) Effort in the NBA.

President and CEO

Cardinal Advising2014-Present

  • Developed partnerships with industry leaders in statistical reporting both in the valley and nationally
  • Led strategic initiatives involving web and print advertising as part of brand development
  • Attended Sloan Sports Conference and SABR conference where clients presented

Advisory Board

Alpine 4 Technologies ALPP2014-Present

  • Served on planning committees for corporate governance meetings
  • Advised executive leadership on branding and messaging for external relations
  • Interacted with director of acquisition and direct of investor relations to insure strategic alignment

Faculty Associate

Arizona State University2014-2015

  • Taught sections of MKT-431, MKT-591 and SLB-591
  • Developed strategic relationships with ASU athletics and placed 2 students in athletics internships
  • Participated in planning of SBA activities and lead Super Bowl Survey activities as group lead

Full Time Faculty

Grand Canyon University2011-2015

  • Course Approvals include MAT-110, MAT-134, MAT-144, MAT-250, MAT-272, MAT-273, MKT-245
  • Experienced in both online and campus based facilitation.
  • Contracted as subject matter expert for MAT-110 and MAT-134
  • Faculty lead for mathematic department before transitioning to business focus.

Marketing and Revenue Generation Fellow

Department of Intercollegiate Athletics

Arizona State University2008-2010

  • Managed data mining which identified the behavioral traits of customers finding leads in customer segments
  • Developed new trade partnerships with Maricopa County and Arizona State fair securing trade space and organized multiple off-site sales initiatives on behalf of athletic department
  • Optimized CRM system through use of Personicx and Prism data to qualify leads

Substitute Teacher and Basketball Coach2007-2009

Tempe Union High School District

  • Single school substitute for Marcos de Nize High School
  • Developed team building and leadership skills in a competitive setting to increase team cohesiveness
  • Came to district to be a coach and grew to love teaching