Dandana TV – Media Kit

Dandana TV is the first Middle Eastern-American television station to broadcast from the United States. Broadcasting on Dish Network in the United States, on Rogers Cable in Canada and worldwide with Dish Network online, it focuses on unique, hip and premium programming to the substantial and influential Middle Eastern- North American market. Dandana is considered by many observers as a pioneer in programming and delivery.

About Dandana

Dandana TV produces and broadcasts culturally relevant premium shows. With studios and offices in the United States and Egypt, Dandana is a true international network Dandana also secures rights to the latest music videos to providing viewers with comprehensive entertainment and a cultural portal.

Dandana was founded in 2004 as a private network. With administrative and production facilities in Cairo, Dandana broadcasts from its state-of-the-art, 8,000 square foot studios and world headquarters in Rochelle Park, New Jersey which is 10 minutes from Manhattan.

Dandana is focused on providing both the Arab and the Arab- North American consumer with an exciting array of entertainment programming.

Dandana America’s Reach

Dandana America is the fastest growing Arabic network in North America.
Dandana’s subscriber numbers are dynamic and growing daily. As of the publication of this media kit, Dandana TV and Dandana Broadband’s effective reach is currently almost 500,000+ in the United States only. Dandana reach is extended further through Rogers Cable in Canada and Dandana Broadband on the web worldwide.

Of course, Dandana’s reach also includes Middle Eastern restaurants, hotels, and lounges in the United States. These establishments prefer Dandana than any other station because of the unique genre of programming.

A Powerful Consumer Niche: The Arab-North American Market

Arab-Americans are considered “Primary Consumers of Ethnic Media.” Meaning, Arab-Americans prefer Arabic television, Arabic newspapers, websites, etc., to traditional, non-ethnic, media according to the latest and most sweeping study by New America Media. Dandana’s focus on Arab-Americans makes it the first satellite broadcaster, or any broadcaster, television or otherwise to do so on a national level in the United States and Canada. Dandana America recognizes the powerful economic characteristics of this large community and their spending power.

The Arab-Americans

According to the latest market studies from New America Media, the premier news and research service on ethnic markets in the United States, three-quarters of all Arab-Americans are reached by Arab media. While Internet penetration and use is higher for Arab-Americans than any other ethnic community in the United States, television is their preferred medium. This study affirms other studies of Middle Eastern consumer media preferences which overwhelmingly majority of respondents indicated that television is still their preferred medium.

Arab-American Consumer – Mindset & Demographic Characteristics:

·  At least 4 million Arab-Americans can be found in the United States (those who list their primary and secondary ancestry as one of their top two ancestries)[(]

·  Arabic Television is their most important medium.

·  In 1999, median income for Arab American households $47,000 compared with $42,000 for all households in the United States.

·  Close to 30% of Americans of Arab heritage have an annual household income of more than $75,000, while 22% of all Americans reported the same level of income. Mean income measured at 8% higher than that national average of $56,644.[(]

·  60% of Arab-Americans rely on “Ethnic Media” for information about their native country or about issues that are important to their ethnic community vs. 38% who rely on traditional media

·  60% of Arab-Americans rely on “Ethnic Media” media for information about politics and government vs. 33% who rely on traditional media

·  64 % of self-employed Arab-Americans own incorporated businesses, compared with only 27 percent of other entrepreneurs.[(] This makes Arab-Americans less susceptible to the economic impacts of corporate layoffs.

·  As a whole, data tells us that Arab-Americans are better educated than the average American. A greater percentage of Arab-Americans attend college. Arab-Americans who hold graduate degrees do so at twice the national average.

·  Arab-Americans have a strong commitment to family, economic and educational achievements, and making contributions to all aspects of American life.

Where Do Arab-Americans Live? (In alphabetical order)

According to the Unites States Census Bureau, Arab-Americans live in all 50 states, but two thirds are concentrated in 11 states (Table 1). One third of the total live in California, New York, and Michigan. Los Angeles, Detroit, New York/NJ Metro, Chicago and Washington, D.C., are the top five metro areas of Arab American concentration.

California / New York
Florida / Ohio
Illinois / Pennsylvania
Massachusetts / Texas
Michigan / Virginia
New Jersey

Table 1.

Viewer Demographics

Dandana’s programing, is focused on culturally relevant events and currency such as music and entertainment.The viewer demographics for Dandana America are as such:

[(]a United States Census – Since census estimates are conservative, the number of Arab Americans may actually be higher than reported by the United States Census Bureau.

[(]# United States Census - 1999

[(]* United States Census - 1990