UNDER EMBARGO, 9/13/12Fall/Winter 2012

D Rose 3–Men’s Basketball

The all-new D Rose 3 signature shoe features premium performance, style, design and the new D Rose logo that was developed by adidas in close partnership with the Chicago Bulls point guard and 2011 NBA Most Valuable player. Dropping in nine editions through the end of the year,the D Rose 3 isthe most premium and personal Derrick Rose signature shoe to date.

LOGO: The D Rose logo features three petals that revolve around the letter “D” and number “1” in the center. The personal meaning of the logo is twofold. Like the flower, each petal is unique to represent his fast, creative drives to the basket, which he honed with physical play on the courts of Murray Park in the Englewood neighborhood of Chicago. The logo alsopays homage to his family – with mother Brenda in the center of the Rose and his three brothers Reggie, Allan and Dwayne as the petals – who guided him from that neighborhood to NBA superstardom.

STYLE ELEMENTS:The D Rose 3 features synthetic and nubuck leathers to deliver a clean and stylish off-court look.

PERSONALDETAILS: The oversized tongue features a reflective overlay of the Rose logo to illuminate and pop on and off the court. Chicago call-outs on the inside of the tongue portray the essence of Rose, including an illustration of his family tree and the landmark of 73rd and Paulina in the Englewood neighborhood where he grew up. Each colorway of the D Rose 3 will feature special, personal graphics on inside of the tongue to give fans details about Rose’s life.

INSPIRED DESIGN: adidas designers worked closely with Roseto design and develop a shoe molded specifically for his footand style of play. This personal design ensures minimal foot movement and maximum efficiency, comfort and control to make one of the most agile and quick players in the league even faster and more elusive.

The upper features a diamond cut-out pattern providing a functional blend of breathability and support.

PERFORMANCE: The SPRINTWEB technology provides support and comfort and the dynamic ankle lock system keeps the ankle secure in the shoe. SPRINTFRAME technology positions an external heel counter to reduce weight and allow for energy return and motion control. The molded EVA ensures the most lightweight midsole.

OUTSOLE: The three stripes are again featured on the back of the shoe to represent Rose’s speed, and they now wrap around the outsole so opponents will see them not only when he drives past them, but also goes over them.miCoach compatible.

WEIGHT: 12.5 ounces

SIZES: 6 – 15

SRP: $160.00

PRODUCT ROLLOUT:

ColorwayArticleRelease

black/red/white–Away (G22887)Oct.04, 2012

grey/black/redHome (G48810)Oct.04, 2012

electricity/silver/black–(G56949)Oct. 10, 2012

green/blue–(G66387)Nov. 09, 2012

white/blue/orange –(G59489)Nov. 15, 2012

navy/orange–(G59249)Nov. 23, 2012

red/black/white–(G56948)Dec. 13, 2012

purple/yellow/black–(G59648)Dec. 24, 2012

MORE INFO:For more information, visit news.adidas.com, adidas Basketball Facebook page, follow us on twitter @adidasHoops, #drose3.

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Contacts:
Madeline Breskin, adidas PR
(o) 971.224.2220
(m) 971.295.6936