BA3301.002 9/18/09

Ch. 4 Quiz

Joshua Perez, Cory Craft, Renee Owen, M. Gilley, Freddrick Zegar, Deagan Ice, Jordan Monday, Mark Meyer, and Melody Rowell

1. Most firms work:

A. in isolation.

B. with their competitors to decide how each company will market their product.

C. in collaboration with suppliers, manufacturers, unions, and other companies to produce and market successfully.

D. only with the companies who agree to all their terms.

2. Whatdoes CDSTEP stand for?

A. Company, Distribution, Stock, Time, Education, Publicity

B. Culture, Demographics, Social, Technology, Economic, Political/Legal

C. Century, Distribution, Supply, Trade, Export, Production

D. Commerce, District, Sales, Traffic, Enterprise, Partnership

3. By offering environmentally responsible products, ______add value that other products do not have.

A. competitive intelligence marketers

B. green marketers

C. scenario planners

D. macro-marketers

4. Various social trends appear to be shaping consumer values in the U.S. and around the world, including…

A. greener consumers

B. privacy concerns

C. time-poor society

D. all of the above

E. none of the above

5. Which generational Cohort is characterized as being born between 1965-1976 and are also known as latchkey children?
A. Baby Boomers
B. Generation X
C. Generation Y
D. None of the above

6. Who is at the center of all marketing efforts?
A. Company
B. Consumer
C. Corporate partners
D. Competition
7. In the immediate environment, the first factor that affects the consumer is the...
A. Culture
B. Demographics
C. Technology
D. Firm

8. Firms monitor _____ to determine how factors influence consumers and how they should respond to them.
A. Technology
B. Social aspects
C. Macro-environment
D. Economic aspects

9. Establishing charitable foundations, supporting existing non-profit groups, and following responsible marketing, sales and production practices are examples of companies practicing…

A. Corporate Social Responsibility

B. A Good Marketing Plan

C. Consumer Awareness

D. None of the Above

10. What are the main categories of key inputs and outputs companies need to understand and appreciate?

A. Price, Product, Promotion and Place

B. Consumer, Cost, Communication and Convenience

C. Consumer, Company and Cause

D. Market and Target

Answers:

1. C

2. B

3. B

4. D

5. B

6. B

7. D

8. C

9. A

10. C

  1. Which of the following is not a CSPI guideline for advertising food to children?

A.)Food items must provide basic nutrients

B.)Food items must have less than 30% of their total calories from fat

C.)Advertising must include parental warnings when promoting unhealthy foods

D.)Companies must not associate unhealthy food with childhood/cartoon personalities

  1. Factors affecting consumers’ immediate environment include:

A.Company

B. Competition

C. Corporate Partners

D.All of the Above

  1. Which of the following is not a macro environmental factor:
  2. Technology
  3. Gender
  4. Political/Legal
  5. Economic
  1. Which generational cohort makes up America’s fastest-growing group?
  2. Tweens
  3. Baby Boomers
  4. Generation X
  5. Seniors
  1. Which of the generational cohorts celebrates diversity?
  2. Generation Y
  3. Generation X
  4. Baby Boomers
  5. Echo-boomers
  1. The centerpiece of the marketing environment is always:
  2. The company
  3. Company & the consumers
  4. Consumers
  5. Corporate Partners
  1. Greener consumers, marketing to children and privacy concerns are examples of:
  2. Demographics
  3. Competitive Intelligence
  4. Social Trends
  5. Regional Culture
  1. Which is not one of the major factors that influences the state of an economy:
  2. Inflation
  3. Imports/Exports
  4. Interest Rates
  5. Foreign currency fluctuations
  1. Organizations must adhere to ______when communicating with consumers?
  2. Current social trends
  3. False and misleading information
  4. Fair and Reasonable business practices
  5. Generational preferences
  1. Promoting fair trade and competition includes:
  2. Prohibiting monopolies or alliances
  3. Fostering fair pricing practices
  4. Promoting free trade agreements among foreign nations
  5. All of the above

Answers:

  1. C
  2. D
  3. B
  4. D
  5. A
  6. C
  7. C
  8. B
  9. C
  10. D