What type of advertising allows consumers to respond by immediately contacting the provider with questions or an order?

a. Newspaper

b. Mail order

c. Billboards

d. Direct response

What approach to personal selling focuses on making an immediate sale with little concern for developing a long-term relationship with the customer?

a. Relationship selling

b. Group selling

c. Transactional selling

d. None of the above

How many steps are in the creative selling process?

a. 4

b. 7

c. 6

d. 5

______refers to activities aimed at increasing brand awareness or sales via a many-to-many communication.

a. Viral marketing

b. Buzz marketing

c. Guerilla marketing

d. None of the above

What part of the selling process includes directly communicating the value proposition to the customer?

a. Approach

b. Close

c. Follow up

d. Sales presentation

"Online highly engaging digital environments where avatars 'live' and interact with other avatars in real time" describes what?

a. Tron

b. Pandora

c. Virtual world

d. None of the above

Which of the following is an example of a “brand community”?

a. Harley Davidson

b. Twitter

c. The Christian Church

d. Texas Tech fans

Which social media platform was originally meant strictly for college students to stay in contact with each other?

a. Blackboard

b. Twitter

c. Facebook

d. Yelp

Which of the following is a key form of direct marketing?

a. M-Commerce

b. Direct Response Advertising

c. Telemarketing

d. All of the above

“Push Strategies” are most often used in what kind of selling?

a. Personal selling

b. B2B selling

c. In catalogs

d. Online Ads

“A salesperson whose primary function is to facilitate transactions that the customer initiates.” Defines ______

a. IT worker

b. Telemarketer

c. Bank Teller

d. Order Taker

What is the 3rd step in the Creative Selling Process?

a. Closing

b. Providing Benefits

c. Approach

d. Cold Calling

An example of Ambient Advertising would be:

  1. A Super Bowl commercial
  2. A Blue Sky Burger ad on a TTU football ticket
  3. A huge billboard on a busy freeway
  4. Toy commercial on Disney Channel

A social trend in which people use technology to get the things they need from each other rather than from traditional institutions like corporations is known as the _____

a. Groundswell

b. Advertising

c. Sales

d. Earthswell

What is the term for an Internet based platform allowing users to create their own content?

a. DIY sites

b. Social Media

c. Online Shopping

d. Blogs

Which form of marketing is based on one-to-one communications

a. Social Media Marketing

b. Public Relations

c. Direct Marketing

d. TV Marketing

How many key forms of direct marketing are there?

  1. 1
  2. 3
  3. 10
  4. 4

What is it called when ordinary people share their opinions about a product?

  1. Buzz
  2. Gossip
  3. Chitchat
  4. Excitement

What is the technique for building positive relationships with the community called?

  1. Public Service
  2. Public Relations
  3. Human Resources
  4. Community Relations

The “M” in m-commerce stands for ___

  1. Mobile
  2. Money
  3. Media
  4. Marketing