CV Paul Cummings
Name: Paul Cummings
Company: Icon Graphia LTD Registered in England and Wales 7176160 Inc 03/03/2010
Address: 2 Crown Mews White Horse Lane Stepney Green E13NE
Tel: (0207)2658633
Mob: 07789986523
E-mail:
Web: www.icongraphia.com
Nationality: British
Age: 38 DOB: 22/04/72
Availability: With reasonable notice
References and Portfolio
References are available on request.
Portfolio is available at www.icongraphia.com
Go to clients section / Experience Paul to see samples of client work.
Recent URLs
http://www.centreofthecell.org/
https://home.americanexpress.com/home/mt_personal.shtml?
http://www.talkingpets.org/
http://www.honda.co.uk/indexBlocked.html
http://www.committedquitters.co.uk/c2q_programme/CQ00.asp
Profile
Highly skilled art director / multimedia designer with 9 years hands on experience within the new media industry. Playing a vital role both in creative, concepts, design and offering technical consultation. Working within the most recognised digital and integrated marketing agencies in London to produce flash applications, micro sites and portals, highlights also include creating web games and motion graphics.
Skills
Skills Gained from Employment and Degree
Creative direction, concepts, design, interface design, illustration, multimedia Applications including 3D design and animation, story boarding, video editing, audio creation, consultancy.
Specific Software Skills
Flash MX, Dream weaver MX, Fireworks MX, Photoshop CS3, Adobe Illustrator CS3, Swift 3D 4, 3D Studio Max 09, Reactor, Cinema 4D 10, Xfrog, After Effects 7, Final Cut Pro 3, Premiere 6.5, video and audio Codecs’ and translation technologies, Audio Mulch, Acid 2.0, Microsoft Windows OS, Mac OS.
Contracting
Mar 11 - Mar 11 Exposure
Bing a leading Microsoft search engine, is looking for better ways to improve the Discover Bing website through video introductions. It is also improving and adding extra functionality to better engage with its audience.
Role: Art direction and design, IA and functionality.
Aug 10 - Dec 10 Reef Edge
Working with a leading pharmaceutical company is broadening E-Learning package across Europe creating nine localizations. The online educational facility provides detailed medical analysis on various products for treatable diseases.
Role: Presentation interface design, flash illustration for medical diagrams and graphs.
Aug 10 - Aug 10 Ogilvy
Barclays and Holiday Inn are two of clients on its roster I have been working on there current online campaigns.
Role: Flash design and animation for Banner Ads and outdoor digital screens
May 10 - Jul 10 Content and Code
With a shift from a software production house to a business service provider this company required a new brand identity to express this development. The provides a number of services using Microsoft SharePoint.
Role: Art direction and website design within a CMS system.
Apr 10 - Apr 10 WDMP
With ITN now distributing footage online to customers worldwide they now require a website to offer their packages. This project also involves an online marketing campaign.
Role: Art direction website design HTML email design flash banner design.
Mar 10 - Mar 10 JWT
HSBC premium is a new brand with new guidelines and its offering had to match a new look and feel.
Role: Production flash banner ads to new guidelines in various formats.
Feb 10 - Feb 10 Seren
With “On” a mobile social network tool and also subsidiary of Orange Communications is becoming increasingly more developed. The project has reached a pitch phase for client to review.
Role: Production of a self contained flash presentation to demonstrate GUI and replay able chapters. Concepts animation of the GUI and UI journey
Oct 09 - Nov 09 Samsung SDE
Samsung is producing a new affordable handset with the latest intuitive navigation a presentation is required to demonstrate its capabilities
Role: Production of a self contained flash presentation to demonstrate GUI and replay able chapters. Concepts animation of the GUI and UI journey
Sept 09 - Oct 09 MRM
With Sky promoting offers on their broadband package through online marketing with flash banner ads were required
Role: Flash banner animation and resizing.
Aug 09 - Nov 09 Samsung SDE
Three distinct prototype cell phones are being developed that feature a new GUI. These phones are specifically directed at the youth market. To demonstrate these new products in-house a flash presentation is required.
Role: Art direction, story boarding, photography, design and animation of three movies including animation of GUI.
July 09 - Aug 09 DJ Willrich
This project was dedicated to the Centre of the Cell and is a permanent education installation within a working microbiological laboratory located at the Blizzard building in Whitechapel. DJ Willirich built the software and hardware for the educational games within the installation.
Role: Designing games and layouts and primarily animating scenes and elements in 3D and flash. Working closely with science advisers, software developers and hardware experts.
Mar 09 - Jun 09 Mc Canns Erickson
With the new UPS delivery system receiving an overhaul some major advancements were needed to facilitate the imporovemts within the UPS desktop widget.
Role: Designing and creating a working layout for the UPS desktop widget. Following IA schematics and UX workflows.
Mar 09 - Mar 09 Big Pink Media
A digital media agency specializing in the medical industry has Aranesp as a client as well as many others. This particular pharmaceutical company specializes in anemia treatment.
Role: Translating medical data into flash slides, following brand guidelines, animation.
Feb 09 - Feb 09 Mc Canns Erickson
At this agency I was working primarily on UPS promoting the widget parcel tracker.
Role: Flash design and animation, optimization, localizations
Oct 08 - Oct 08 Playgen
This ‘Serious games’ company is re-messaging with a new strategy and a new concept is needed to spear head its state of the art flash 3D Gaming technology.
Role: Concepts and major overhaul of look and feel. Proposing and implementing a strategic IA for best effective dissemination, navigation and drilling.
Sep 08 - Oct 08 VCCP
Platinum Group International Pitch is extending its market area to the far East. They require a new high end website redesign as part of larger integrated campaign for which VVCP is pitching for.
Role: Creating a concept that is exclusive and high market, working from a brief and IA, offering a distinctive look and feel and to offer a complete product.
Sep 08 - Sep 08 Suburb Design
Suburb works with clients such Sony Ericsson and Miss Sporty.
Role: Banner design and animation, re-rising.
Aug 08 - Aug 08 Chris Levine
With his success as a laser artist, Levine’s work needs a stronger platform online to showcase his recent works to an ever growing client base. This project is being tendered to 3 potential clients.
Role: Pitch phase includes consultation, creative direction, concepts, design,
July 08 – Aug08 Lovestruck.com
With a new strategy this online dating agency was looking for a re-brand and with the advent of web 2.0 wanted to take full advantage of Ajax functionality.
Role: Extension of template designs
July 08 – July08 VCCP
Capital One requires website re – brand and re - design , the pitch offers 3 distinct routes which are standard, adventurous and completely blue skies
Role: To concept a blue skies project. Consulting with a creative team to develop a website based around a flash 3D experience within an urban environment. The designs incorporated the same features as a standard website would have to offer.
Jun 08 – Jun08 Kittcatt Nohr
Club Med is refocusing on its consumers. This agency creates a pitch for an integrated campaign to attract customers to exclusive European destinations.
Role: Concepts, re-branding, website design and creating rich media banner ads.
May 08 – Jun08 Lovestruck.com
With a new strategy this online dating agency was looking for a re-brand and with the advent of web 2.0 wanted to take full advantage of Ajax functionality.
Role: Concepts, re-branding, design following AI and creating web pages templates
Apr 08- May 08 McCanns Erickson
At this agency I was working primarily on UPS promoting the widget parcel tracker. I also worked on Genworth creating online ads
Role: Animation, repurposing banners adds uploading to flash talking.
Aug 07- Mar 08 WWAV Rapp Collins
Working within the digital department as a senior designer / art director on clients such as AIG, Barclays, Blue Cross, Crisis, Legal & General, Pfizer and WWF. Products are online campaigns such as micro-sites, banner ads, html email, CD-Rom presentations and animations.
Role: Art Direction, concept, visualisation, design & build and technical assistance
Jul 07- Jul 07 Playgen
Nano-mission is an educational package for children between the ages of 8 to 14, the product helps children to learn about the world beyond the microscopic level and to explore it through 3D gaming.
Role: Concepts and visualisation, gaming architecture.
Jun 07 – Jul 07 Ogilvy
Amex international is re-branding and defining a more human approach with personal narrative as way of demonstrating its range of products to the consumer through online media. Other projects included BT with its continual marketing for BT Business one plan.
Role: On Amex I was Image searching for the narratives and creating layout design and design changes on web pages. On BT I was working with a creative to propose initial ideas for banner ads to the client, I also illustrated these concepts.
May 07- Jun 07 Playgen
Nano-mission is an educational package for children between the ages of 8 to 14, the product helps children to learn about the world beyond the microscopic level and to explore it through 3D gaming.
Role: Creative, initial concepts, gaming architecture, interface design, animation and illustration
Apr 06-Aug 06: Tribal-DDB
With Philips opening more online communications to its consumers a web-log best suited its strategy. Philips launched an online community calling the brand Live Simplicity
Role: Creative, concepts, design, information architecture, production design.
Jan 06-Apr 06: Saatchi & Saatchi
The company is re-branding its own digital department, with a new strategy and a key focus on potential clients, Saatchi has a new vision and voice.
Role: Creative, re-branding, designing micro-sites. Typographic animation, character animation, voice overlay. Website development using streaming media technology.
Jan 06- Jan 06: Ajilon
Computer people are launching a resource for recruiters in the coming future and are re-branding features within the website.
Role: Look and feel re-brand, layouts, navigation including the creation of web graphics for developers
Dec 05- Dec 05: Drugstore
A Brand imaging company enhancing online presence for Napster through
a compelling viral campaign offering bonus material for downloads.
Role: Producing a continuation of the campaign, designing and implementing
a micro-site producing pre-loadable movies and screen saver content.
Dec 05- Dec 05: Modem Media
Pitch for Vodafone live, marketing to a youth audience using live music through mobile technologies
Role: Potential layouts for the new promotional website, following new brand guidelines set by Vodafone. Design for a flash application.
Oct 05- Nov 05: The Brewery London
Eastman a plastic chemicals company is extending its existing website by introducing a section called cellulose-esters, to demonstrate its.
Role: Creating concepts from initial brief, story boarding six sequences. Animation using 3DS max, post production using After Effects, flash integration.
Oct 05- Nov 05: Agency.com
British airways Pringles and John Lewis are clients of Agency.com
Amongst others in there extensive portfolio.
Role: Look and feel initial designs for BA arrive ready service, flash banner production for King Kong Pringles tie-in
Oct 05- Nov 05: Midas Collective
Working with Honda this visionary company created a spectacular product website.
Role: Producing six typographic flash animations, incorporating assets, timing, keeping within file size limitations.
Sep 05- Oct 05: Type 3
The MTV brand is promoting two campaigns LA Rush an Xbox Racing game
and Puma’s promotion of African football.
Role: Look and feel initial designs, flash production and some functionality, preparing assets, coordinating and producing banners ads.
Sep 05- Sep 05: Proximity
Eurostar is currently encouraging more people to visit Paris via Euro-tunnel
Role: Production of movement timing animation incorporating assets and building of the navigation and pre-loader.
Sep 05- Sep 05: JWT
Shell Oil is offering careers to graduates through seminars at university.
A speaker with CDROM provide useful interactive information on careers
Role: Production of CDROM package, design, artwork and animation for the click-through. Working alongside a developer to produce final product.
Aug 05- Aug 05: RMG Connect
JWT client requires online advertising for a golfing tournament sponsored
By HSBC
Role: Producing flash banners for online placement including back up Giffs.
Apr 05 Aug-05: Ajilon
A Major Recruitment company requiring second generation management tool
for Client / Contractors timesheet system.
Role: Responsible for the conceptualisation of the application, developing functionality, work flow processes and usability. Role also involved creating new branding and design. Other responsibilities were the Creation of Functionality Design Document and production of html web pages.
Jan 05-Jan-05: Publicis
Working at Publicis to create several focused online promotions for their recent acquisition Powergen.
Role: Animating Flash banner adverts and creating in depth style guide and technical specifications document for future online Powergen campaigns.
Dec 04-DEC 04: DLKW
Online promotion for Intelligent finance new Christmas offer.
Role: Creating and animating Flash banner ads
Dec 04-Nov 04: Tullo Marshall Warren
A promotion for the new Nissan commercial vehicle range using
Role: Flash and photo-shop work creating and implementing assets
Oct 04-Nov 04: Wunderman
Working at this agency producing a premium flash micro site for the new release of the Ford Focus auto
Role: Working within a team and responsible for the look and feel of the website
Recreating photographic images in Photoshop and directing interface design. Responsible for the production of the flash animation within the micro-site and responsible for Q&A with developers.
Sep 04-Sep 04: Saab
A local Saab distributors are extending there sales to capture sales through the internet for classic models and parts.
Role: Design look and feel in Photoshop, web build in Dreamweaver.
Sep 04-Sep 04: Skyron
With Tiscali competing for more broadband customers has launched an autumn banner campaign to appear on popular search engines.
Role: Translating design briefs into flash banner animations and gifs.