Daniel M. Peters

Current Address Permanent Address

1301 Devon Ln (240) 446-2388 1506 Summer Sweet Ln.

Harrisonburg, VA 22801 Mount Airy, MD 21771

EDUCATION:

Major: Marketing │Concentration: Professional Sales │Minor: Economics

James Madison University, Harrisonburg VA

B.B.A, Anticipated Graduation December 2017

Cumulative GPA: 3.0

Significant Coursework: Professional Selling, Customer Relationship Management Technologies, Digital/Internet Marketing, Marketing Analytics, Integrated Marketing Communications, Marketing Management, Management Science, Operations Management, Economics, Consumer Behavior, Interpersonal Skills

MAJOR PROJECTS:

Ricoh USA Externship, Spring 2017

·  As part of my coursework, I was teamed with Ricoh USA, a global technology company who specializes in document management and digital printing solutions, to source possible leads in the Shenandoah Valley who have not been contacted for business. In sourcing these leads, I researched company information, marked key contacts, and then qualified each based on the attractiveness of each lead. Participating in this project gave me great first-hand experience to what I would be tasked with in the early stages of a sales position, differentiating me from other candidates.

Integrated Marketing Plan, James Madison University, Fall 2016

·  Created a comprehensive marketing campaign for the General Mills’ brand Chex Mix. Completed in-depth research of competitors, the snack food market, and industry history to develop the best course of action for developing an effective strategy. Finally, our team combined the print/broadcast advertising, public relations, direct marketing, e-mail, digital and in-store promotions to ensure that the marketing message was consistently received by the greatest possible number of people in the target market. Learned a great deal about the metrics and scope of a global brand and industry leader such as General Mills.

Jackson-Rainey Business Plan Competition, College of Business, James Madison University, spring 2016

·  An integrated, team-based learning experience consisting of four courses taken concurrently that included Finance, Management, Marketing and Operations. Our team was tasked with producing a complete business proposal from concept, to written plan, and ended with presenting to targeted investors. I gained valuable experience in managing team dynamics, meeting deadlines, and professional presenting.

WORK EXPERIENCE:

Busser/Waiter, Siempre de Fiesta, Mt. Airy, MD (November 2011-Current)

·  Provided prompt and courteous service to patrons

·  Provided quality assurance for meals coming out of the kitchen

·  Provided training and guidance for new employees

Maintenance Staff, Links at Challedon Golf Course, Mt. Airy, MD (March 2012 – August 2016)

·  Performed a wide range of jobs and responsibilities as required for maintaining a successful golf course

·  Trained new employees to do different jobs in which they had little to no previous experience

ACTIVITIES:

·  Pi Kappa Alpha Fraternity- Iota Sigma Chapter (Inducted September of 2014)

-  Athletics Chair

-  Recruitment Committee

QUALITIES:

·  Dedicated

·  Hard-Working

·  Passionate

·  People-Person

·  Goal Oriented

·  Problem Solver