PERFORMANCE GRID
Within an industry and within each company within that industry there are inter-related performance considerations which should be analyzed. Unfortunately these factors are almost always subjective and thus it is difficult to analyze or correlate them objectively. Analyzing individual factors, without displaying their inter-relatedness, produces a less than effective measure of performance; and thus this section is designed to display numerically (whereby the users can then use graphics) the factors considered.
The main purpose of these analyses are to attempt to provide a rational and objective basis with which to compare and evaluate the factors and parameters critical to the industry’s supply of products to the markets covered. The basis of the analysis is the use of value judgments to assign the rating value. This is done through a relative scale.
Readers wishing to apply this analysis to their own corporate performance factors should amend both the Value scale and a chosen Weight to suit their own company. It should be remembered that once a company has decided upon a Value scale and a Weight scale this should be retained and not changed for other products. This is because it is important to be able to relate one product or market opportunity to another and thus scales must remain constant if a valid comparison is to be made. Subscribers wishing to undertake such analyses should formulate a blank set of analysis forms which may be used when evaluating current or new products or markets.
In addition to the scale of value judgments for each operation, competitor, et al, the results are compared to a standard general value for each performance factor. These general values are based on past experience of the corporate performance environment in relation to the individual factors and parameters analyzed.
The evaluation of any particular performance factor of corporate activity will allow readers to gain an insight into the problems and opportunities of the industry and the company or companies.
Each of the database tables contains 112 records and each of these cover the inter-related performance grids. For example, record H1 covers the following:Main Factor: / PERSONNEL + STAFF PERFORMANCE
Sub Factor: / 1: Planning Performance
Sub Factor: / 2: Organizational Ability
Sub Factor: / 3: Direction & Delegation
Sub Factor: / 4: Control & Communication
Sub Factor: / 5: Innovation
Database Ref: / H1
240 / The data is for 15 sectors (products, markets, operations, geographic locations, competitors, et al), covered in each table is then plotted.
230
220
210 / 1
190
180 / 4 / 5
C / 170
E / 160 / 5 / 2
L / 150 / 3
L / 140 / 4
130
V / 120 / 2
A / 110 / 1 / 5 / 1
L / 100
U / 90 / 1 / 3 / 4
E / 80 / 2
70 / 4 / 2
60 / 5 / 3
50 / 3
40
30
20
10
Norm / 01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09 / Etc…
RELATIVE CORPORATE PERFORMANCE
The general value for PERSONNEL + STAFF PERFORMANCE can be plotted thus:
1: Planning Performance = 90
2: Organizational Ability = 80
3: Direction & Delegation = 50
4: Control & Communication = 70
5: Innovation = 60
These represent the industry norms and are found in fields Crit_A to Crit_E.
/ The specific value for PERSONNEL + STAFF PERFORMANCE for any single sector can be plotted thus:
1: Planning Performance = 110
2: Organizational Ability = 120
3: Direction & Delegation = 90
4: Control & Communication = 140
5: Innovation = 160
These represent the individual (15) sectors and are found in fields A01-K01 through to A15-K15.
THE DATABASE
There are a series of spreadsheet and database tables for this section, and each table will consist of a number of records for each of the specific products, markets, operations, geographic locations and competitor areas:
TABLE / DatafilePERFORMANCE FACTORS / GRA
PRODUCT - PERFORMANCE FACTORS / GRP
TRADE CELL - PERFORMANCE FACTORS / GRT
OPERATIONS - PERFORMANCE FACTORS / GRO
COMPETITORS - PERFORMANCE FACTORS / GRC
MAJORCITY - PERFORMANCE FACTORS / GRB
PERFORMANCE FACTORS
– Individual Spreadsheets / H01–H99
Each of the above tables has the following records (headings indicate Field names):
PERFORMANCE FACTORSCODE / CRITICALS
GRD_45 / CHANNEL CHARACTERISTICS
GRD_46 / CHANNEL ALTERNATIVES
GRD_01 / PERSONNEL + STAFF PERFORMANCE
GRD_02 / STAFF SELECTION + TRAINING EFFICIENCY
GRD_05 / ORDER HANDLING
GRD_06 / ORDER PROGRESS
GRD_31 / PRODUCT-MIX QUALITY
GRD_32 / PRODUCT-MIX AUDIT : PROFIT CONTRIBUTION
GRD_09 / SECURITY + PRODUCT PROTECTION
GRD_10 / QUALITY CONTROL PROCEDURES
GRD_07 / ORDER DELIVERY
GRD_08 / AFTER-SALES RATING
GRD_17 / EXECUTIVE SUPERVISORY TEAM
GRD_18 / SENIOR MARKETING MANAGEMENT
GRD_19 / SENIOR PRODUCT + PROCESS MANAGEMENT
GRD_20 / SENIOR FINANCIAL MANAGEMENT
GRD_39 / MARKET DEVELOPMENT STRATEGY
GRD_40 / OVERSEAS MARKETING-MIX
GRD_41 / OVERSEAS ORGANIZATION
GRD_42 / MARKET ORGANIZATION
GRD_15 / LEGAL CONDITIONS + TERMS OF BUSINESS
GRD_16 / SUPERVISORY / BOARDROOM MANAGEMENT
GRD_73 / PRICING OBJECTIVES
GRD_74 / MULTIPLE PARTY PRICING
GRD_33 / PRODUCT-MIX AUDIT : PROFIT ESTIMATE
GRD_34 / PRODUCT STRATEGY
GRD_35 / BRAND STRATEGY
GRD_36 / EXPORT PRODUCT TARGETING
GRD_03 / CUSTOMER HANDLING
GRD_04 / OPERATING PROCEDURES + SYSTEMS
GRD_75 / PRICING MODELS
GRD_76 / PRICE CHANGE DECIDERS
GRD_71 / PHYSICAL DISTRIBUTION
GRD_72 / DISTRIBUTION DECISIONS
GRD_29 / ADMINISTRATIVE + SECRETARIAL STAFF
GRD_30 / PRODUCT CONCEPT
GRD_37 / EXPORT TARGETING
GRD_38 / OVERSEAS DEVELOPMENT STRATEGY
GRD_11 / ACCOUNTING PRACTICES & PROCEDURES
GRD_12 / ORDER TAKING + PROCEDURES
GRD_13 / ORDER DELIVERY + CONTRACT PERFORMANCE
GRD_14 / AFTER-SALES SERVICES + PROCEDURES
GRD_23 / MIDDLE SOURCING / PROCESS / DISTRIBUTION MANAGERS
GRD_24 / MIDDLE FINANCIAL + ACCOUNTING MANAGERS
GRD_27 / BUYING / PROCESS / DISTRIBUTION STAFF
GRD_28 / CREDIT + ACCOUNTING STAFF
GRD_25 / MIDDLE ADMINISTRATION + PERSONNEL MANAGERS
GRD_26 / SALES + CUSTOMER SERVICE PERSONNEL
GRD_21 / SENIOR ADMINISTRATIVE MANAGEMENT
GRD_22 / MIDDLE SALES + MARKETING MANAGERS
GRD_47 / CHANNEL EVALUATION
GRD_48 / PRODUCT CHANNEL EVALUATION
GRD_43 / PRODUCT CHANNELS
GRD_44 / PRODUCT FUNCTION CHECKLIST
GRD_77 / PRODUCT PRICING
GRD_78 / SALESFORCE INTERACTION
GRD_79 / SALESFORCE STRUCTURE
GRD_80 / SALESFORCE EMPLOYMENT
GRD_81 / SALESFORCE SUPERVISION
GRD_82 / SALESFORCE EVALUATION
GRD_83 / SALESFORCE COSTS
GRD_84 / SALES CAMPAIGNS
GRD_85 / PROMOTIONAL PERFORMANCE
GRD_86 / SALES PROMOTION COSTS
GRD_87 / MARKET POSITION
GRD_88 / MARKETING MIX
GRD_89 / MARKETING TACTICS
GRD_90 / NEW TECHNOLOGY RISK
GRD_49 / PRODUCT CHANNEL ADAPTABILITY
GRD_50 / PRODUCT CHANNEL MANAGEMENT
GRD_51 / ADVERTISING STRATEGY APPRAISAL
GRD_52 / ADVERTISING COSTS
GRD_53 / ADVERTISING MESSAGE
GRD_54 / ADVERTISING MONITORING
GRD_55 / ADVERTISING RATING
GRD_56 / AUDIENCE + CHANNEL RATING
GRD_57 / ADVERTISING MESSAGE RATING
GRD_58 / ADVERTISING -v- SELLING
GRD_59 / PUBLICITY + SALES PROMOTION
GRD_60 / ADVERTISING RATING
GRD_61 / PERSONNEL SELLING RATING
GRD_62 / ORGANIZATION RATING
GRD_63 / MARKETING COSTS
GRD_64 / MARKET ATTRIBUTES
GRD_65 / MARKET SEGMENTATION
GRD_66 / MARKET BASES
GRD_67 / MARKET SEGMENT AVAILABILITY
GRD_68 / DISTRIBUTION EFFICIENCY
GRD_69 / LEVEL + COST OF SERVICE
GRD_70 / DISTRIBUTION COSTS
GRD_91 / NEW TECHNOLOGY ADOPTION
GRD_92 / TECHNOLOGY DECISIONS
GRD_93 / TECHNOLOGY INITIATIVES
GRD_94 / TECHNOLOGY SCREENING
GRD_95 / TECHNOLOGY IMPACT
GRD_96 / NEW TECHNOLOGY FUNDING
GRD_97 / TECHNOLOGY IMPLEMENTATION
GRD_98 / FLEXIBILITY OF PROCESSES
GRD_99 / AUTOMATION RATING
GRD_9A / AVERAGE PRODUCT-LINE STAGE IN LIFE CYCLE
GRD_9B / STRATEGY FOR PRODUCT INTRODUCTIONS
GRD_9C / PRODUCT GROWTH STAGE STRATEGIES
GRD_9D / PRODUCT MATURITY STAGE STRATEGIES
GRD_9E / COMPETITIVE STRATEGIES
GRD_9F / PRODUCT DECLINE STRATEGIES
GRD_9G / NEW PRODUCT RATING
GRD_9H / NEW PRODUCT ORGANIZATION
GRD_9I / NEW PRODUCT GENERATION
GRD_9J / NEW PRODUCT PROFITABILITY
GRD_9K / PRODUCT DEVELOPMENT RATING
GRD_9L / PRODUCT COMMERCIALIZATION
GRD_9M / NEW PRODUCT DIFFUSION
These above table records are then applied to the specific products, markets, operations, geographic locations and competitors for under 15 sub-headings (headings indicate Field names):
Items being considered (x) / Products, markets, operations, geographic locations and competitorsField Name for Item / Field Name for Item Weight
Head01 / Headx01
Head02 / Headx02
Head03 / Headx03
Head04 / Headx04
Head05 / Headx05
Head06 / Headx06
Head07 / Headx07
Head08 / Headx08
Head09 / Headx09
Head10 / Headx10
Head11 / Headx11
Head12 / Headx12
Head13 / Headx13
Head14 / Headx14
Head15 / Headx15
FIELD MANIPULATION
PERFORMANCE FACTORSCODE / CRITICALS / Crit_A / Crit_B / Crit_C / Crit_D / Crit_E / Crit_F / Crit_G / Crit_H / Crit_I / Crit_J / Crit_K
GRD_01 / PERSONNEL + STAFF PERFORMANCE / 120 / 120 / 120 / 120 / 120 / 120 / 120 / 120 / 120 / 120 / 120
The above fields (Crit_A to Crit_K) represents the average VALUE for the entire Factor, Eg. for GRD_01 (“PERSONNEL + STAFF PERFORMANCE”) across all Items, Eg. for headings A to K. Headings
Each Factor is then subdivided into a number of Sub-Factors, Eg. for GRD_01 (“PERSONNEL + STAFF PERFORMANCE”) these are:
PERFORMANCE – Sub-FactorsA_DEF / B_DEF / C_DEF / D_DEF / E_DEF
Planning Performance / Organizational Ability / Direction & Delegation / Control & Communication / Innovation
The individual cells (Axx – Kxx) represent the VALUE for the Items sub-Factors, Eg. A to K:
Cells – where, A01-K01 = A - K, etc.A01 / B01 / C01 / D01 / E01 / F01 / G01 / H01 / I01 / J01 / K01 / … To … / A15 / B15 / C15 / D15 / E15 / F15 / G15 / H15 / I15 / J15 / K15
110 / 100 / 98 / 80 / 70
Where, the xx, (i.e. 01-15) represents the VALUE for each Heading (i.e. Head01 – Head15)
The Weight for each Heading is found in fields Headx01 to Headx15
Field Name for Item WeightHeadx01
Headx02
Headx03
Headx04
Headx05
Headx06
Headx07
Headx08
Headx09
Headx10
Headx11
Headx12
Headx13
Headx14
Headx15
Graphically, one can establish a base reference line for each Item (Eg. Headx) by multiplying the Crit_x field with the Headxx field, viz, Crit_A x Headx01.
Then one can plot the value of each Item in relation to the base reference line and the other Item in the set by multiplying the A01 field with the Headx01.
Sub-Factor representation for tables:
A_DEF / B_DEF / C_DEF / D_DEF / E_DEFz = Base Reference
C / 160 / (Crit_A – Crit_K)
E / 150 / z
L / 140 / o / x
L / 130 / x / z / x = Head01
120 / o / z / o = Head02
V / 110 / x / o / … Etc.
A / 100 / z / z / x
L / 90 / x
U / 80
E / 70
60 / o / o
50
1:Plan.. / 2:Org.. / 3: .. / 4: .. / …Etc / = Sub-Factors
RELATIVE PERFORMANCE
PERFORMANCE FACTORS
Main Factor: / PERSONNEL + STAFF PERFORMANCE
Sub Factor: / 1: Planning Performance
Sub Factor: / 2: Organizational Ability
Sub Factor: / 3: Direction & Delegation
Sub Factor: / 4: Control & Communication
Sub Factor: / 5: Innovation
Database Ref: / H1
Main Factor: / STAFF SELECTION + TRAINING EFFICIENCY
Sub Factor: / 1: Recruitment Methods
Sub Factor: / 2: Selection Methods
Sub Factor: / 3: Initial Training
Sub Factor: / 4: Specialist Training Programmes
Sub Factor: / 5: Continuous Training Programmes
Database Ref: / H2
Main Factor: / CUSTOMER HANDLING
Sub Factor: / 1: Overall Performance
Sub Factor: / 2: Competitive Rating
Sub Factor: / 3: Senior Staff Performance
Sub Factor: / 4: Point-of-Sale Staff Performance
Sub Factor: / 5: Complaints Handling
Database Ref: / H3
Main Factor: / OPERATING PROCEDURES + SYSTEMS
Sub Factor: / 1: Overall Performance
Sub Factor: / 2: Competitive Rating
Sub Factor: / 3: Professionalism of Operating Procedures
Sub Factor: / 4: Investments in Systems
Sub Factor: / 5: Corporate Responsibility & Development
Database Ref: / H4
Main Factor: / ORDER HANDLING
Sub Factor: / 1: Overall Performance
Sub Factor: / 2: Competitive Rating
Sub Factor: / 3: Ease of Customer Order & Interface
Sub Factor: / 4: Input Systems & Performance
Sub Factor: / 5: In-House Order Handling Performance
Database Ref: / H5
Main Factor: / ORDER PROGRESS
Sub Factor: / 1: Overall Order Progress Monitoring
Sub Factor: / 2: Competitive Rating
Sub Factor: / 3: Systemized Procedures for Order Chasing
Sub Factor: / 4: Automated Systems
Sub Factor: / 5: Level of Systems Investment
Database Ref: / H6
Main Factor: / ORDER DELIVERY
Sub Factor: / 1: Overall Performance
Sub Factor: / 2: Competitive Rating
Sub Factor: / 3: On-Time Delivery Rating
Sub Factor: / 4: Complete Order Delivery
Sub Factor: / 5: Delivery System Investment
Database Ref: / H7
Main Factor: / AFTER-SALES RATING
Sub Factor: / 1: Overall Performance
Sub Factor: / 2: Competitive Rating
Sub Factor: / 3: Availability of After-Sales Services
Sub Factor: / 4: Cost of After-Sales Services
Sub Factor: / 5: Efficiency of After-Sales Services
Database Ref: / H8
Main Factor: / SECURITY + PRODUCT PROTECTION
Sub Factor: / 1: Corporate Security Rating
Sub Factor: / 2: Process Security Rating
Sub Factor: / 3: Product Security Rating
Sub Factor: / 4: Product Protection
Sub Factor: / 5: Process Protection
Database Ref: / H9
Main Factor: / QUALITY CONTROL PROCEDURES
Sub Factor: / 1: Overall Rating
Sub Factor: / 2: Competitive Rating
Sub Factor: / 3: Formalized Quality Control Systems
Sub Factor: / 4: Quality Control Efficiency
Sub Factor: / 5: Quality Control Development
Database Ref: / H10
/ Main Factor: / ACCOUNTING PRACTICES & PROCEDURES
Sub Factor: / 1: Overall Rating
Sub Factor: / 2: Competitive Rating
Sub Factor: / 3: Accounting Efficiency
Sub Factor: / 4: Cash-Flow Handling
Sub Factor: / 5: Customer Satisfaction with Accounts Procedures
Database Ref: / H11
Main Factor: / ORDER TAKING + PROCEDURES
Sub Factor: / 1: Overall Rating
Sub Factor: / 2: Competitive Rating
Sub Factor: / 3: Order Taking Efficiency
Sub Factor: / 4: Order Taking Systems Investment
Sub Factor: / 5: Customer Satisfaction with Order Taking
Database Ref: / H12
Main Factor: / ORDER DELIVERY + CONTRACT PERFORMANCE
Sub Factor: / 1: Overall Rating
Sub Factor: / 2: Competitive Rating
Sub Factor: / 3: Order Delivery Efficiency
Sub Factor: / 4: Contract Performance Rating
Sub Factor: / 5: Customer Satisfaction with Contract Performance
Database Ref: / H13
Main Factor: / AFTER-SALES SERVICES + PROCEDURES
Sub Factor: / 1: Overall Rating
Sub Factor: / 2: Competitive Rating
Sub Factor: / 3: After-Sales Service Efficiency
Sub Factor: / 4: After-Sales Systems Investment
Sub Factor: / 5: Customer Satisfaction with After-Sales Procedures
Database Ref: / H14
Main Factor: / LEGAL CONDITIONS + TERMS OF BUSINESS
Sub Factor: / 1: Overall Rating
Sub Factor: / 2: Competitive Rating
Sub Factor: / 3: Levels of Litigation
Sub Factor: / 4: Fairness of Terms of Business
Sub Factor: / 5: Customer Satisfaction with Terms of Business
Database Ref: / H15
Main Factor: / SUPERVISORY / BOARDROOM MANAGEMENT
Sub Factor: / 1: Direction & Delegation Rating
Sub Factor: / 2: Management Levels & Degree of Responsibility
Sub Factor: / 3: Management Planning & Procedures
Sub Factor: / 4: Manager Control & Monitoring
Sub Factor: / 5: Manager Performance & Efficiency
Database Ref: / H16
Main Factor: / EXECUTIVE SUPERVISORY TEAM
Sub Factor: / 1: Direction & Delegation Rating
Sub Factor: / 2: Management Levels & Degree of Responsibility
Sub Factor: / 3: Management Planning & Procedures
Sub Factor: / 4: Manager Control & Monitoring
Sub Factor: / 5: Manager Performance & Efficiency
Database Ref: / H17
Main Factor: / SENIOR MARKETING MANAGEMENT
Sub Factor: / 1: Direction & Delegation Rating
Sub Factor: / 2: Management Levels & Degree of Responsibility
Sub Factor: / 3: Management Planning & Procedures
Sub Factor: / 4: Manager Control & Monitoring
Sub Factor: / 5: Manager Performance & Efficiency
Database Ref: / H18
Main Factor: / SENIOR PRODUCT + PROCESS MANAGEMENT
Sub Factor: / 1: Direction & Delegation Rating
Sub Factor: / 2: Management Levels & Degree of Responsibility
Sub Factor: / 3: Management Planning & Procedures
Sub Factor: / 4: Manager Control & Monitoring
Sub Factor: / 5: Manager Performance & Efficiency
Database Ref: / H19
Main Factor: / SENIOR FINANCIAL MANAGEMENT
Sub Factor: / 1: Direction & Delegation Rating
Sub Factor: / 2: Management Levels & Degree of Responsibility
Sub Factor: / 3: Management Planning & Procedures
Sub Factor: / 4: Manager Control & Monitoring
Sub Factor: / 5: Manager Performance & Efficiency
Database Ref: / H20
PERFORMANCE FACTORS
Main Factor: / SENIOR ADMINISTRATIVE MANAGEMENT
Sub Factor: / 1: Direction & Delegation Rating
Sub Factor: / 2: Management Levels & Degree of Responsibility
Sub Factor: / 3: Management Planning & Procedures
Sub Factor: / 4: Manager Control & Monitoring
Sub Factor: / 5: Manager Performance & Efficiency
Database Ref: / H21
Main Factor: / MIDDLE SALES + MARKETING MANAGERS
Sub Factor: / 1: Direction & Delegation Effectiveness
Sub Factor: / 2: Supervisory Levels & Degree of Responsibility
Sub Factor: / 3: Activity Planning & Procedures
Sub Factor: / 4: Sub-ordinate Control & Monitoring
Sub Factor: / 5: Sub-ordinate Performance & Efficiency
Database Ref: / H22
Main Factor: / MIDDLE SOURCING / PROCESS / DISTRIBUTION MANAGERS
Sub Factor: / 1: Direction & Delegation Effectiveness
Sub Factor: / 2: Supervisory Levels & Degree of Responsibility
Sub Factor: / 3: Activity Planning & Procedures
Sub Factor: / 4: Sub-ordinate Control & Monitoring
Sub Factor: / 5: Sub-ordinate Performance & Efficiency
Database Ref: / H23
Main Factor: / MIDDLE FINANCIAL + ACCOUNTING MANAGERS
Sub Factor: / 1: Direction & Delegation Effectiveness
Sub Factor: / 2: Supervisory Levels & Degree of Responsibility
Sub Factor: / 3: Activity Planning & Procedures
Sub Factor: / 4: Sub-ordinate Control & Monitoring
Sub Factor: / 5: Sub-ordinate Performance & Efficiency
Database Ref: / H24
Main Factor: / MIDDLE ADMINISTRATION + PERSONNEL MANAGERS
Sub Factor: / 1: Direction & Delegation Effectiveness
Sub Factor: / 2: Supervisory Levels & Degree of Responsibility
Sub Factor: / 3: Activity Planning & Procedures
Sub Factor: / 4: Sub-ordinate Control & Monitoring
Sub Factor: / 5: Sub-ordinate Performance & Efficiency
Database Ref: / H25
Main Factor: / SALES + CUSTOMER SERVICE PERSONNEL
Sub Factor: / 1: Direction & Supervision Effectiveness
Sub Factor: / 2: Supervisory Effectiveness
Sub Factor: / 3: Activity Planning
Sub Factor: / 4: Activity Control & Monitoring
Sub Factor: / 5: Activity Performance & Efficiency
Database Ref: / H26
Main Factor: / BUYING / PROCESS / DISTRIBUTION STAFF
Sub Factor: / 1: Direction & Supervision Effectiveness
Sub Factor: / 2: Supervisory Effectiveness
Sub Factor: / 3: Activity Planning
Sub Factor: / 4: Activity Control & Monitoring
Sub Factor: / 5: Activity Performance & Efficiency
Database Ref: / H27
Main Factor: / CREDIT + ACCOUNTING STAFF
Sub Factor: / 1: Direction & Supervision Effectiveness
Sub Factor: / 2: Supervisory Effectiveness
Sub Factor: / 3: Activity Planning
Sub Factor: / 4: Activity Control & Monitoring
Sub Factor: / 5: Activity Performance & Efficiency
Database Ref: / H28
Main Factor: / ADMINISTRATIVE + SECRETARIAL STAFF
Sub Factor: / 1: Direction & Supervision Effectiveness
Sub Factor: / 2: Supervisory Effectiveness
Sub Factor: / 3: Activity Planning
Sub Factor: / 4: Activity Control & Monitoring
Sub Factor: / 5: Activity Performance & Efficiency
Database Ref: / H29
Main Factor: / PRODUCT CONCEPT
Sub Factor: / Quality
Sub Factor: / Features
Sub Factor: / Styling
Sub Factor: / Branding
Sub Factor: / Packaging
Database Ref: / H30
/ Main Factor: / PRODUCT-MIX QUALITY
Sub Factor: / 1: Items in Product Line 1
Sub Factor: / 2: Items in Product Line 2
Sub Factor: / 3: Items in Product Line 3
Sub Factor: / 4: Items in Product Line 4
Sub Factor: / 5: Total of all Items in all Product Lines
Database Ref: / H31
Main Factor: / PRODUCT-MIX AUDIT
Sub Factor: / 1: % Profit Contribution in this year
Sub Factor: / 2: Forecast % Profit Contribution :Year+1
Sub Factor: / 3: Forecast % Profit Contribution : Year + 2
Sub Factor: / 4: Forecast % Profit Contribution : Year +3
Sub Factor: / 5: Forecast %Profit Contribution : Year + 4
Database Ref: / H32
Main Factor: / PRODUCT-MIX AUDIT
Sub Factor: / 1: % Profit Estimate in this year
Sub Factor: / 2: Forecast % Profit Estimate :Year+1
Sub Factor: / 3: Forecast % Profit Estimate : Year + 2
Sub Factor: / 4: Forecast % Profit Estimate : Year +3
Sub Factor: / 5: Forecast %Profit Estimate : Year + 4
Database Ref: / H33
Main Factor: / PRODUCT STRATEGY
Sub Factor: / 1: High Growth Products
Sub Factor: / 2: Steady Reinvestment Products
Sub Factor: / 3: Support Products
Sub Factor: / 4: Selective Pruning Products
Sub Factor: / 5: Venture Products
Database Ref: / H34
Main Factor: / BRAND STRATEGY
Sub Factor: / 1: Individual Brand names
Sub Factor: / 2: Blanket Family Brand names
Sub Factor: / 3: Separate Family Brand names
Sub Factor: / 4: Company Trade name
Sub Factor: / 5: No Brand names
Database Ref: / H35
Main Factor: / EXPORT PRODUCT TARGETING
Sub Factor: / Subsistence Countries
Sub Factor: / Raw-Material Exporting Countries
Sub Factor: / Industrializing Countries
Sub Factor: / Industrial Countries
Sub Factor: / High Technology Countries
Database Ref: / H36
Main Factor: / EXPORT TARGETING
Sub Factor: / Subsistence Economy
Sub Factor: / Raw-Material Exporting Economy
Sub Factor: / Industrializing Economy
Sub Factor: / Industrial Economy
Sub Factor: / High Technology Economy
Database Ref: / H37
Main Factor: / OVERSEAS DEVELOPMENT STRATEGY
Sub Factor: / 1: Export : Indirect
Sub Factor: / 2: Export : Direct
Sub Factor: / 3: Joint Ventures : Investment Based
Sub Factor: / 4: Joint Ventures : Local Investment Based
Sub Factor: / 5: Direct Investment