Creating Your Own Business

Individual & Group Final Portfolio Checklist

Business Introduction:Written up in document form.

Mission Statement – Business’s mission statement in complete sentence(s)

Logo – Business’s final logo design

Complete Address – Business’s complete address, emails, website, store hours

Products Designs & Descriptions – Picture of each product’s final design, a briefdescription of what it does, used for, etc., & a selling price

Business Card:

Business logo

Business name

Business address

Business phone number

Business fax number

Business website

Business office hours

Person’s name

Person’s title

Person’s phone number & extension number

Person’s email address

Letterheads 1 & 2:

Letterhead 1:

  • Insert on the top of the letterhead

  • Business logo
  • Business name & address
  • Business phone number
  • Business fax number
  • Business website
  • Business email address (general one - not a specific person)
  • Business office hours

  • Insert on the bottom of the letterhead
  • Business mission statement

Letterhead 2:

  • Insert on the top of the letterhead
  • Business logo
  • Insert on the bottom of the letterhead

  • Business name & address
  • Business phone number
  • Business fax number
  • Business website
  • Business email address (general one - not a specific person)
  • Business office hours

Invoice:

Header

  • Business logo & name
  • Business address, phone number, fax number, email address

Recipient & Invoice Information

  • Business billing information = left side
  • Name
  • Address
  • Phone number
  • Invoice number & other invoice information = right side
  • Invoice number
  • Invoice date
  • Invoice due date
  • Payment terms

Itemized Services Rendered- Make a chart to itemize the services with

  • Services
  • Date
  • Quantity
  • Rate
  • Hours
  • Subtotal
  • Calculate the total
  • Subtotal the amount due
  • Add any sales tax, delivery fees, other fees
  • Calculate grand total

Additional Information

  • Bold or highlight to make grand total stand out
  • Provide additional information at the bottom of the invoice
  • Describe return policy
  • Thank the customer for their business
  • Offer other products/services

Brochure:

Trifold layout using both sides

Contact Information - Information to promote your business

  • Business logo
  • Business name & address
  • Business phone number
  • Business fax number
  • Business website
  • Business email address (general one - not a specific person)
  • Business office hours

Social Media Connections – if your business uses Facebook, Twitter, etc.

Bold Headlines – catch the customers’ attention & draw them into key points

Photography/Clipart – pictures that catch the customers’ attention & draw them into key points

Discounts/Specials – let the customers know about any special deals, discounts, or promotions the business has going on so they can take advantage of them

Key Facts – let the customers know about the product or service with strong facts

Value Statements – choose at least 5 value statements about the business & place them in very visible spots

Differentiate your business – tell the customers why your business is better than the completion, what you do differently, & why they should choose your business

White space – avoid as much white space as you can

Bullet points – great way to organize information into smaller pieces to grab the customers’ attention

Billboard:

General Information

  • Business logo
  • Business name
  • Business address, phone number, fax number, email address

Catchy phrase

Website:

Clear description of who you are

  • Easy to figure out what the business is about
  • Easy to figure out where the business is

Simple, sensible Web address

  • Easy to find on a web search
  • Easy to remember

Easily-navigated site map

  • Links are clear
  • Links are easy to use
  • Links are purposeful

Easy to find contact information

Fresh, quality content

  • Keep information new & updated
  • Keep page look fresh & eye appealing

Design friendly to customers

Break things into short paragraphs

  • Use necessary headers
  • Use bullet points
  • Highlight important words/phrases

Style friendly to customers

  • Use necessary headers
  • Use bullet points
  • Highlight important words/phrases