Creating Your Foundational Marketing Materials Action Plan
1 Projects to Execute
1.1 Choose a Company Name, Phone Number, & Color Scheme (5 Hours)
1.1.1 Brainstorm and Pick a Company Name
To Do:
1. Most of you will have already done this, but if you have not you must brainstorm and pick a business name
2. Read the articles below for some good tips on choosing a business name
3. See if the name is available in your state by visiting the first website below. You find this out by going to your local secretary of state's website. The link below has additional links to all states in the US.
Helpful Resources
1.Check if your business name is available: http://www.sba.gov/content/registering-your-business-state-agencies
2. Picking a Business Name: http://entrepreneurs.about.com/cs/gettingstarted/ht/business_name.htm
3. Picking a Business Name: http://desktoppub.about.com/cs/businessnames/a/5_biz_names.htm
4. Trademarking a Business Name: http://entrepreneurs.about.com/cs/gettingstarted/ht/business_name.htm
1.1.2 Pick and Buy Two Domain Names
To Do:
1. Read the articles below on some tips for choosing good domain names for your business
2. Use www.BustaName.com to find two good domain names to pick
3. One of the domain names will be for your website you are driving sellers to
4. One of the domain names will be for your website you are driving buyers to and listing your properties on
5. If you are planning on using our template websites you can buy the domain name at bustaname.com through godaddy.com
6. Please contact and we can send you more information on FB Flow. Also, some of our students will utilize ELance when it comes to developing your own business website. Thank you.
Helpful Resources
1. Picking a Domain Name: http://top7business.com/?id=1587
2. Picking a Domain Name: http://ezinearticles.com/?Domain-Name---How-To- Pick-One&id=40294
3. Picking a Domain Name: http://www.artofmoney.org/8-tools-tips-for-picking- a-domain-name/
1.1.3 Locate Easy to Remember Phone Number & Buy It
To Do:
1. Find an easy to remember local phone number by calling the local phone service provider
2. If you can't make any headway you can always call easy to remember phone numbers and make offers. We have had quite a few people who are successful at buying great numbers this way for a very cheap price.
Helpful Resources
1. Picking a Memorable Phone Number: http://www.4hb.com/0137sdphomenummemor.html
2. Easy Vanity Number search www.tollfreenumbers.com
3. Getting a Vanity Number: http://dialabc.com/numbers/new.html
1.1.4 Get a Logo & Color Scheme
To Do:
1. If you don't have a logo the best resource to use is E-lance and get a couple graphic designers to bid on the project
2. Go to elance.com and create an account
3. Post your project on elance.com and keep the bidding open for a few days
4. Choose a service provider you would like to work with
5. Pick an overall color scheme you want to work with
Helpful Resources
You can use an online company to design a logo for you.
www.logomaker.com
You can purchase software and design a logo yourself.
www.logosmartz.com
1.2 Create Your Stock Promotional Materials (3 Hours)
To Do:
1.2.1 Buy an Expandable File Folder
To Do:
1. Buy an expandable file folder to hold all of your documents that you carry and take with you on seller and buyer meetings. This is what you will store all your contracts, credibility packets, etc
Expandable File Folders
1.2.2 Get Business Cards Printed & Shipped
To Do:
1. Get a professional photo taken of yourself for business cards
2. Go online to one of the many online vendors who print business cards and choose a company to work with. We have included a couple resources that are below
3. Create a simple stock business card
4. You also have the option of going to elance.com and getting a business card designed there
Helpful Resources
There are 2 ways you can easily order business cards.
1. Online- You can design your own or choose a template. Just click the below companies for quick and easy business cards.
2. Locally- there are many local print and copy shops that will print business cards for you. You can just walk into Staples or Office Max and order them at their copy centers.
Good Online Print Vendors
Overnight Prints
Free Business Cards with Vista Print
1.2.3 Print Seller Credibility Packets
To Do:
1. Using the "Seller Credibility Packet" in the core documents as an example please put your information into the marketing materials
2. Print out 10 packet and put them into your expandable file folder in your car so they are ready to go when you meet with prospective sellers
1.2.4 Print Buyer Credibility Packet
To Do:
1. Using the "Buyer Credibility Packet" in the core documents as an example please put your information into the marketing materials
2. Print out 10 packet and put them into your expandable file folder in your car so they are ready to go when you meet with prospective sellers
1.2.5 Print Private Lender Credibility Packet
To Do:
1. Using the "Private Lender Credibility Packet" in the core documents as an example please put your information into the marketing materials
2. Print out 10 packet and put them into your expandable file folder in your car so they are ready to go when you meet with prospective sellers
2 Documents
2.1 Seller Credibility Packet
See attachment(s): Seller Credibility Packet.doc
2.2 Buyer Credibility Packet
See attachment(s): Buyer Credibility Packet.doc
2.3 Private Lender Credibility Packet
See attachment(s): Private Lender Credibility Packet.doc
3 Websites
3.1 www.BustaName.com - To Find Good Domain Names
3.2 www.GoDaddy.com - To Buy Domain Names
3.3 www.Staples.com - To Purchase Office Supplies Online and Set Up Business Account
3.4 www.OvernightPrints.com - For Quick Online Printing Needs
4 Long Term Action Plan
4.1 Every 6 months rework your Stock Promotional Materials