Grade 12 ISUPage 1

GRADE 12ENTREPRENEURIAL STUDIES

INDEPENDENT STUDY UNIT

CREATING A VENTURE PLAN FOR AN E-COMMERCE BUSINESS

The Venture Plan is a culminating activity for the course and is worth 30% of your final grade.

15% OF YOUR FINAL GRADE FOR THE CREATION OF A VENTURE PLAN

10% FOR THE CREATION OF THE WEBSITE

5% FOR THE ORAL PRESENTATION

Please note the following: Per Markville policy, all parts of this assignment must be completed by the due dates in this document. Failure to complete this assignment in this manner will result in an incomplete mark in the course. This assignment will be completed in singles or doubles and will be presented to the class in June

***It is essential that all references are cited and there is a work cited list and embedded references as part of this report.

FINAL DUE DATE: MONDAY JUNE 1st

Sections must be handed in on the appropriate due dates as follows:

Part A: Due: Friday April 17th (2 typed pages)

Part B: Due Friday April 30th (2-3 typed pages)

Part C: Due Friday May 15th(2-3 typed pages)

Part D: Due Thursday, May 28th(2-3 typed pages)

Part E: and final copies of A-E, Due MonJun 1st (1-2 pages)

Each time you hand in one part, hand in the previous part with it, i.e. When you hand in Part B, include Part A as well.

PLEASE NOTE THE FOLLOWING:

This assignment will take you through some (but not all) of the development stages of a venture plan. In order to ensure that you stay on track, due dates have been staggered. Your work will be ASSESSED and returned to you so you may continue working on your venture plan and make the recommended changes. On the Final Due Date, the entire venture plan will be resubmitted (with all previous work) for final evaluation.

PART A: Venture Name and Logo

Due: Friday April 17th

1.Explain what problem your venture will solve and how it will provide the solution. What need/want in the community does it satisfy?

2.Name your venture, design a creative and catchy logo and slogan.

Part B:

Market Analysis

Due: Friday April 30th (Maximum typed length2-3 pages)

A) Market Analysis- You should include your PROMOTION TIME COUPON in this section!

Research the information you will need for your market analysis. Find out about current trends in your industry, your target market, and your competition. Your Market Analysis section should include:

1.The demographics of potential customers (age, gender, location, buying habits, etc.)

2.The types of products or services you think your customers will buy and how you know this.

3.A description of trends that suggest this is the right time to introduce your product or service

4.Who your competitors are, where they are located and how successful they are

5.How you plan to make your product or service better than or different from your competitors.

6.How much you will charge for your product or service.

7.How you plan to advertise your product or service to your target market. Provide a few examples.

8.How much are customers willing to pay for your product or service? How do you know?

9. You need to develop an initial promotional strategy to launch your venture! (Some examples of this are a plan for a grand opening, coupons, giveaways etc. Will you use flyers? Word of mouth advertising?

Will you have a brochure? On-line brochure?Banners? Advertise on other websites? Television advertisements? Provide a few examples of your promotional materials.

10. Develop an advertising strategy (e.g., using flyers, brochures, banner advertisements, websites, local radio and television advertisements, word of mouth, publicity) and a promotional strategy (e.g., using business cards, coupons) to help establish and maintain an identity for their venture;

Part C:

Resource Analysis

Due: Friday May 15th (Maximum typed length – 2-3 pages)

In this section of the plan, you need to consider your material and human resources. You will need to address the following:

1.What tools and equipment do you need to run this business?

2.What human resources (employees) you will need. How often?

3.How much space will you require, if any? Location?

4.What kind of space do you require? warehouse, retail space, basement?

5.Will you manufacture products yourself or hire a contract organization to do it for you?

6.Which sources of raw materials do you intend to use and how much these materials willcost?

7. Whether you plan to buy or rent your facility, or whether your business can operate w/o a site.

8.Which resources/raw materials do you intend to use and how much these materials will cost?

9.The total cost of all the resources you will need to start and operate your business? Calculations.

Part D:

Operating Strategy and Financial Strategy-

Due: Thursday , May 28th- Maximum 2-3 typed pages

In this section you should explain how you will manage your resources in the day-to-day operation of your business. The operating Strategy should explain:

1.Who will do each job and how the work will be supervised?

2.How people will work together?

3.What the operating facility will be like?

4.How the production process will be organized?

5.Where will the supplies come from and who will be in charge of ordering them

6.What records must be kept and who will keep them?

7. How the venture can keep its costs to a minimum.

8.What rules and regulations (legal) or environmental ones, apply to the venture?

9.Outline a work schedule for your venture in chart form. Include duties/responsibilities

Financial Strategy-

1. How much will it cost to start the venture

2. What sources of capital are available-Where can I get $$

3.When can I expect to break-even? (cover my costs)

Part E: Executive Summary, Mission Statement

Write and Polish Your Plan

Due: Monday June 1st

Maximum typed length – 2 pages

Entire ISU is due on Wed Jan 10th

Create an executive summary that includes a mission statement and a brief description of each main section.

An executive summary is a one-or-two page summary of the most important points in your plan, intended to introduce the venture and capture the attention of the reader. A great mission statement captures the readers attention and encourages them to read on and learn about the venture.

The executive summary should include:

1.Names of the contact person and management team members and how these people can be reached.

2.The name of the venture and a description of its nature and objectives.

3.Information about goods or services offered, what makes the business unique, the location of the business.

4.Information about any business loans which are required.

5.Key highlights of the business plan.

Make appropriate revisions and finalize your plan. Edit and proofread your work. Add finishing touches that will make your plan look professional.

Include a title page and a works cited list (bibliography) and any appendixes-properly referenced (“Please refer to Appendix 1”

For a marking scheme, see the attached rubric.