Create Your Own Persuasive Commercial!
Instructions:
1. In small groups (3-4 people), you will decide on a product to advertise to me. You may choose an existing product, or create your own (just make sure you run it by me for approval first!). Make sure that if you choose an existing product that you DO NOT copy any of their existing commercials and that your advertising idea is original.
2. Next, you will plan out your advertisement using the planning form provided. You must use at least one emotional and one logical appeal (more if you’d like!). You must also choose THREE other persuasive techniques to use in your commercial. (See planning form below)
3. Using iMovie, your group must film the commercial. Commercials MUST adhere to a 60-90 second time frame (most actual commercials are only 30 seconds). All commercials will be emailed/shared with me.
Planning Your Advertisement- Each group must FULLY complete this form, and submit it on the due date.
Purpose of the product: ______
Product name: ______
Demographic you are trying to reach (check all that apply):
Age [] 0-12 Gender [] Male
[] 13-17 [] Female
[] 18-24
[] 25-35
[] 36-50 [] Other Factors: ______
[] 50
Other Demographic Factors: ______
______
Write a paragraph explaining in detail how your advertisement will use emotion to sell the product:
______
Write a paragraph explaining in detail how your advertisement will use logical appealsto sell the product:
______
Other Persuasive Techniques
Choose THREEof the following, and explain how you will use these strategies to sell your product:
Bandwagon: the suggestion that you should join the crowd or be on the winning side by using a product--you don’t want to be the only person without it!
Snob Appeal: the suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle.
“Be Like Them” Appeal: shows that if you use the product, you will look a certain way, have money, gain social status/popularity, etc.
Testimonial/Endorsement: presents a recommendation from someone who is well known but not necessarily an authority
Name-calling: uses loaded words to create negative feelings about a person, group, or thing (puts down competition)
Music: the use of music often helps people feel a certain way; it usually sets the mood/tone to lure in the consumer
Rewards Technique: using rewards/rebates/incentives to get customers to buy a product
Humor: uses humor to get the consumer’s attention, so that the when they remember the commercial, they also remember the product
Repetition: Repeating catch phrases or product names often helps audiences remember/recognize the product
Strategy # 1: ______How you will use this strategy to sell your product:
Strategy # 2: ______
How you will use this strategy to sell your product:
Strategy # 3: ______
How you will use this strategy to sell your product:
Category / A/A- (36-40) / B/B- (35-32) / C/C- (31-28) / D/D- (27-24)
Planning Form / The planning form is completely filled out and shows substantial effort. / The planning form is filled out but may not include enough details; and shows good effort. / The planning form is filled out but is vague; not enough effort. / The planning form is incomplete and does not include details; minimal effort put in
Logical Appeal / The advertisement uses aclear and strong logical appeal tosell the product. Logic isused to convey detailsabout the product’spurpose and function. / The advertisement
uses a clear logical appeal to sell the product. Logic isused to convey detailsabout the product’s
purpose and function. / The advertisement uses
a logical appeal, but the appeal maynot contribute to the
persuasive effectiveness
of the advertisement. / No logical appeal is used.
Emotional
Appeal / The advertisement uses aclear and strong emotional appeal tosell the product. Emotional appeals are
effectively persuasive
within the context of the
commercial. / The advertisement
uses a clear emotional appeal to sell the product. Emotionalappeals somewhat contribute to the overall persuasive effect. / The advertisement uses
an emotional appeal , but the persuasive effect is minimal. / No emotional appeal is used
Other strategies: / The advertisement clearly and effectively
demonstrates the use of a
mix of 3 strategies to sell
the product. / The advertisement
demonstrates the use of amix of 3 strategies to sellthe product, and strategies are somewhat effective / Less than 3 strategies attempted or strategies are ineffective / No other persuasive strategies were attempted and/or the strategies were ineffective.
Use of technology / Commercial is flawless in terms of visual and audio components; the commercial is presented within the assigned timeframe / Commercial is nearly flawless in terms of visual and audio components; the commercial is presented within the assigned timeframe / Commercial is flawed and does not run smoothly; the commercial is not presented within the assigned timeframe / Technological errors are distracting and affect the overall impact of the commercial
Grade: _____ / 40