FOR IMMEDIATE RELEASE
February 2014
CREATE A COMFORTABLE, YET GLAMOROUS, KITCHEN
WITH THE NEW ETCH™ KITCHEN SUITE FROM MOEN
Full Kitchen Collection Offers Timeless Style and Modern Functionality
North Olmsted, Ohio…A recent survey from the National Kitchen and Bath Association (NKBA) uncovered that for the first time, transitional design is the most popular for kitchens and bathrooms. To provide another faucet option to meet the needs of consumers, the Etch™ suite from Moen adds timeless, comfortable elegance to any transitionally designed kitchen.
“With the popularity of transitional styling rising, we knew it was important to create a full suite that adds just the right amount of glamour to the premium kitchen,” said Tom Tylicki, wholesale kitchen product manager, Moen. “Also, since pulldown faucets remain the fastest growing platform, we wanted to offer not only the style option that consumers are seeking, but also the functionality.”
Etch faucets include unique styling; the handle, base and spout are adorned with facets that create a high-end look. The clean lines and soft shapes are featured in both kitchen and bar/prep faucets, allowing the transitional style to be carried throughout today’s larger, premium kitchen – adding the perfect amount of glamour to both the main sink and bar/prep areas.
Thoughtfully designed details keep the modern conveniences of the Etch faucets hidden: one of the most distinctive elements of the kitchen faucet is the innovative, integrated pulldown spray wand which neatly docks inside the spout. The two-function wand still provides all of the functionality and ease-of-use of a traditional pulldown spray wand (with the choice of a steady, aerated stream for everyday cleaning, or a spray for rinsing), yet its enclosed design enables it to have a more streamlined appearance.
Available in both single-handle pulldown kitchen and bar/prep pulldown models, Etch faucets also feature Moen’s innovative Reflex®system, which offers self-retraction of the wand, as well as an exceptional range of motion, generous reach and secure docking retraction. Thanks to a resistance-free hose and optimized weight that provides the perfect force, Etch’shose return is fast and effortless.
Another thoughtfully designed element in the Etch collection is the optimized handle design,which featuresmaximum handle-to-backsplash clearance, even when the faucet is installed near the backsplash, ensuring a full range of temperature control.
The Etch kitchen suite is offered in two finishes: Chrome, and Spot Resist™ Stainless, which resists fingerprints and water spots to help maintain a brilliant finish. Etch faucets also feature the Moen limited lifetime warranty* to ensure superior quality.
For more information about the new Etch kitchen suite from Moen, visit moen.com or call
1-800-BUY-MOEN (1-800-289-6636).
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*For complete warranty information, visit moen.com
About Moen
As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully designed kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen sinks for residential applications – each delivering the best possible combination of meaningful innovation, useful features, on-trend styling and lasting value. In addition, Moen® Commercial offers superior performing products that deliver lower lifetime costs for today's facilities.
Moen’s legacy of thoughtful design stemmed from an invention by Al Moen. In 1937, after burning himself at a sink with traditional single taps for hot and cold water, a young, determined Al Moen set about inventing a single-handle faucet designed to mix hot and cold. The invention, finalized in 1939, revolutionized the plumbing industry and set the stage for 75 years of innovation.
Moen is part of Fortune Brands Home & Security, Inc. (NYSE:FBHS), which creates products and services that help fulfill the dreams of homeowners and help people feel more secure.The company’s trusted brands include Moen® faucets, Master Lock® security products, MasterBrand Cabinets®, Therma-Tru® entry door systems and Simonton Windows®. FBHS holds market leadership positions in all of its segments. FBHS is part of the S&P MidCap 400 Index. For more information, please visit
Contact:Jennifer Allanson or Kristi Stolarski
Falls Communications
(216) 696-0229