CLUSTERBusiness and Marketing

COURSECommunications for the Global Economy

WVEIS CODEBM0451

Course Description:

The Skill Sets in this course are representative of the basic knowledge included in a Career and Technical Education/Business and Marketing concentration. Incorporated into this course are elements of introductory communications knowledge and skills necessary for a career in the business and marketing field. This course is recommended as an Elective in the Business Finance, General Management,Entrepreneurship and High School of Businessconcentrations.

SKILL SETS

Employment Opportunities

Ethical, Social and Cultural Behavior

Written, Spoken and Interpersonal Communications

Technology Communications

Entrepreneurial Opportunities

Communications for the Global EconomyWVEIS 0451

Skill Set / Employment Opportunities
Knowledge Objectives
0451.1 / Students will demonstrate knowledge of
  • career opportunities in global communications.

Performance Objectives
0451.2
0451.3
0451.4
0451.5
0451.6
0451.7
0451.8 / Students will
  • research educational requirements of a communication professional.
  • examine laws associated with international employment.
  • determine issues and trends in global communication businesses.
  • determine employers’ expectations in a global communication business.
  • identify the work ethicsin different cultures and societies.
  • identifycredentials needed for global communication employment.
  • identifyemployment barriers as a consequence of cultural differences.

Skill Set / Ethical, Social and Cultural Behavior
Knowledge Objectives
0451.9 / Students will demonstrate knowledge of
  • communication skills fostering ethical interactions.
  • basic social and cultural communication skills in both personal and professional settings.

Performance Objectives
0451.10
0451.11
0451.12
0451.13
0451.14
0451.15
0451.16
0451.17
0451.18
0451.19
0451.20 / Students will
  • assess the impact of unethical practices in global marketing.
  • compare differences in ethical behaviors in various cultures.
  • demonstrate an appropriate work ethic in a business environment.
  • identify the titles and divisions associated with introductions of a diverse group of business personnel.
  • assess how the communication process varies culturally.
  • identifyexamples of communication challenges based on cultural differences.
  • determine social risks that arise from cultural differences.
  • demonstrate use of appropriate manners and etiquette when communicating with people of diverse cultures.
  • exhibit a sensitivity for and awareness of cultural diversity.
  • analyze various personality types.
  • identify various types of discrimination and the impact on interpersonal relationships.

Skill Set / Written, Spoken and Interpersonal Communications
Knowledge Objectives
0451.21 / Students will demonstrate knowledge of
  • clear, concise, correct and courteous communications on both a personal and professional level.

Performance Objectives
0451.22
0451.23
0451.24
0451.25
0451.26
0451.27
0451.28
0451.29
0451.30 / Students will
  • communicate effectively with people of various cultural, ethnic and racial backgrounds by using culturally sensitive language.
  • explainhow nonverbal messages have different meanings in various cultures.
  • determine regional and cultural differences in verbal communication.
  • prepare business presentationswhich cross all language barriers.
  • identifycultural barriers to listening.
  • use acceptable standards for grammar, punctuation and word and number usage.
  • reviewcoherent business messages using sensitivity to language bias. (e.g., cultural differences)
  • prepare personal notes to business colleagues in special circumstances. (e.g., congratulations, sympathy, etc.)
  • select reading materials (global trade magazines, periodicals and publications) which exhibit clear, concise, correct and courteous communications.

Skill Set / Technology Communications
Knowledge Objectives
0451.31 / Students will demonstrate knowledge of
  • concepts, strategies and systems to convey ideas and information.

Performance Objectives
0451.32
0451.33
0451.34
0451.35
0451.36
0451.37
0451.38 / Students will
  • identifysources of communication technology used in a global market.
  • determine cultural factors which influence technology usage.
  • explainhow communication strategies are incorporated in a global economy.
  • research challenges to global communication systems.
  • examine laws and regulations associated with global communication technology.
  • determine how communication processes of different countries influence the quality of information.
  • use communication technology systems effectively. (e.g., e-mail, faxes, voice mail, cell phones, etc.)

Skill Set / Entrepreneurial Opportunities
Knowledge Objectives
0451.39 / Students will demonstrate knowledge of
  • business ownership and entrepreneurial opportunities.

Performance Objectives
0451.40
0451.41
0451.42
0451.43 / Students will
  • research various forms of business ownership.
  • determine social and cultural influences on the forms of business ownership in different countries.
  • examine licensing and franchising requirements for international business activities.
  • determine strategies to protect intellectual property. (e.g., copyrights, trademarks and patents)

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