Course Outline

Course Title: Business Psychology B.Com (Term System) Term-II Paper-III

Course Objectives

  1. To equip the student with latest techniques of psychology
  2. To introduce the basic psychological aspects to the students
  3. To evaluate new claims about psychology by knowing psychological facts and standards for scientific evidence

Topic / Source / Sections
Book # 1
(Chapter #)
1
3
3
3
4
4
4
5
6
7
8
9
10
12
13
17
Psychologists at Work:
  • Subfields of Psychology
  • Working at Psychology
  • Exploring Diversity
  • Becoming an Informed Consumer of Psychology
/ Section A
Neurons: The Basic Elements of Behaviour :
  • The Structure of the Neuron
  • How Neurons Fire
  • Where Neurons Meet: Bridging the Gap
  • Neurotransmitters: Multitalented Chemical Couriers
/ Section A
The Nervous System
  • Central and Peripheral Nervous Systems
  • The Evolutionary Foundations of the Nervous System
  • Behavioural Genetics
/ Section A
The Brain :
  • Studying the Brain's Structure and Functions: Spying on the Brain
/ Section A
Sensing the World Around Us:
  • Illuminating the Structure of the Eye
  • Colour Vision and Colour Blindness
/ Section A
Hearing and the Other Senses:
  • Sensing Sound
  • Applying Psychology in the 21st Century
  • Smell and Taste
  • The Skin Senses
/ Section A
Perceptual Organization :
  • The Gestalt Laws of Organization
  • Feature Analysis
  • Top-Down and Bottom-Up Processing
  • Perceptual Constancy
  • Depth and Motion Perception, perceptual illusions and subliminal perception
/ Section A
STATES OF CONSCIOUSNESS :
Sleep and Dreams: The Stages of Sleep
  • The Function and Meaning of Dreaming
  • Sleep Disturbances
  • Circadian Rhythms
  • Daydreams
  • Becoming an Informed Consumer of Psychology
Hypnosis and Meditation
Drug Use: The Highs and Lows of Consciousness / Section A
LEARNING:
  • Classical Conditioning
  • Operant Conditioning
  • Cognitive-Social Approaches to Learning
/ Section B

MEMORY:

Encoding, Storage, and Retrieval of Memory

Recalling Long-Term Memories

Forgetting: When Memory Fails

/ Section B
COGNITION AND LANGUAGE :
  • Thinking and Reasoning
  • Problem Solving
  • Language
/ Section B
INTELLIGENCE:
  • What Is Intelligence?
  • Variations in Intellectual Ability
/ Section B
MOTIVATION AND EMOTION:
  • Explaining Motivation
  • Human Needs and Motivation: Eat, Drink, and Be Daring
  • Understanding Emotional Experiences
  • Nonverbal Behaviour and the Expression of Emotions
/ Section B

DEVELOPMENT:

Nature and Nurture: The Enduring Developmental Issue

/ Section B

PERSONALITY:

Psychodynamic Approaches to Personality

Other Major Approaches to Personality: In Search of Human Uniqueness

Assessing Personality: Determining What Makes Us Special

SOCIAL PSYCHOLOGY:
  • Attitudes and Social Cognition
  • Social Influence
  • Prejudice and Discrimination
  • Positive and Negative Social Behavior

Recommended Text:

1. Feldman, Robert S,(2005), Understanding Psychology, 7th Edition. McGraw Hill, Boston