COURSE:
Introductory Marketing
WINTER 2014
Sat 1 - 4pm, ACW 004
ADDITIONAL REQUIREMENTS:
You must be registered to attend this class. If you are not officially registered in this course you must do so BEFORE the “Add Without Permission” date, as you will not be allowed to register after that date - due to the group work required.
Exam dates are to be finalized but the expected dates are as per the course outline. Note that the dates may change. Changes will be announced in class. The content will include Lectures, Cases, Classroom topics and ALL chapters of the text (whether covered in the class or not). The focus will be on classroom-led topics and the exams will be both TEXT AND LECTURE MATERIAL!!!
REQUIRED COURSE TEXT / READINGS:
Contemporary Marketing: Boon, Kurtz, MacKenzie & Snow
WEIGHTING OF COURSE:
GRADE BREAKDOWN (Subject to Change):
Note: timing of lectures and exams ARE subject to change. Announcements will be made IN CLASS!
Exam I 30%
Marketing Plan 40% - 50%
Presentation 10% - 0%
Exam II 20%
For the marketing plan and presentation you must work in a group. The value of 0% for the presentation will be used should circumstances beyond our control result in the inability to do the presentations. This option is NOT at the student's discretion.
COURSE INSTRUCTOR / CONTACT:
Chuck Hendriks
– Send Emails as such: Subject: “ADMS 2200 - ______”
EXPANDED COURSE DESCRIPTION:
This covers the fundamentals of marketing theory, concepts and management as applied to marketing's strategic role in meeting customer needs, including product (goods and services), price, promotion, distribution, consumer, segmentation, positioning, ethics, research. Includes the creation of an actual marketing plan.
ORGANIZATION OF THE COURSE:
COURSE OUTLINE / SCHEDULE:
Lecture / Topic / 1st E Chapters / 3rd EChapters /
1 / What is Marketing, Marketing Strategy, Marketing Planning; Formation of Groups – NOTE Attendance At Class 1 is Important / 1, 2 / 1, 2
2 / Environment / Internet / Market Research
Complete Formation of Groups / 3, 4, 8 / 3, 7
3 / Consumer / Business to Business / International
Finalize Topic for Marketing Plan / Presentation / 5, 6, 7 / 4, 5, 6
4 / Market Segmentation / Targeting / Positioning / Relationships
Potential Exam I / 9,10 / 8
5 / Probable Exam I = Chapters = / 1 – 10 / 1 - 8
6 / Products & Services, Brands and New Product Development
Potential Exam I / 11, 12 / 9, 10
7 / Pricing Approaches and Strategies
Potential Exam I / 18, 19 / 16
8 / Marketing Channels / Supply Chain / Direct Marketing / Retail / Wholesale
Group Presentations / 18, 19,
13, 14 / 11, 12
9 / Direct Marketing / Retail / Wholesale / Integrated Marketing /
Marketing Plan Due
Group Presentations / Potential Exam II / 13, 14, / 13, 14, 15
10 / Advertising / PR / Sales / Sales Promotion
Probable Exam II / Group Presentations / 15, 16, 17 / 13, 14, 15
11 / Advertising / PR / Sales / Sales Promotion
Strategy, Review
Potential Exam II / Group Presentations / 15, 16, 17 / 13, 14, 15
12 / Strategy, Review
Potential Exam II / Group Presentations
Note that exact exam dates will be communicated in class.
COURSE LEARNING OBJECTIVES:
1. Understanding of marketing concepts and practices
2. How marketing helps to meet organizations’ objectives
3. Understanding the current marketing environment
4. Group dynamics and team building skills
5. Analytical skills
6. Writing skills
7. Presentation skills
ADDITIONAL INFORMATION / NOTES:
Group Marketing Plan Project:
Working in a group, you will write and submit a Marketing Plan. You will analyze current practices and recommend action.
Presentation:
Along with your group, you will present your Marketing Plan
NOTE: A Detailed Syllabus will be available at the start of the first class