COSC 1300 INTRODUCTION TO COMPUTERS

Homework 6

Part I

True/False

1. Applications with which users can participate directly are described as

interactive.

a. True b. False

2. Since everyone learns best by hearing, effective multimedia applications

should make use of sound wherever possible.

a. True b. False

3. An advantage of multimedia is that it can meet the needs of a variety of

learning styles.

a. True b. False

4. To make sure text displays as it was designed, the typeface can be embedded in

a Web page.

a. True b. False

5. Text that is part of an image will display in its original typeface regardless

of the fonts installed on the user’s computer.

a. True b. False

6. “Applet” is the name given to an HTML-coded Web page that is designed for a

Macintosh.

a. True b. False

7. To attract the attention of users and keep them interested in your Web site,

you should use animation in as many places as you can on a Web page.

a. True b. False

8. JPEG is a file compression standard for video files.

a. True b. False

9. To make sure all users can easily view all of an image on a Web page it should

be 710 pixels or less wide and 420 pixels or less high.

a. True b. False

10. To make a long document easier to read on the Web, one can use the MP3

compressed format.

a. True b. False

11. Storyboards are tools that are specifically designed to help the Web publisher

come up with a goal for a Web site.

a. True b. False

12. An alternate text description given to a graphical image on Web pages can be

read by a screen reader.

a. True b. False

13. HTML is a language that specifies how elements should display on a Web page.

a. True b. False

14. Both word processors and sophisticated authoring programs can be used to

create Web pages.

a. True b. False

15. The physical size of an image can greatly affect the file size when the image

is saved.

a. True b. False

16. Flash has been used consistently to create individual animated components

found on Web pages, such as games, tutorials, and animated introductions

to Web pages.

a. True b. False

17. An example of a B2C transaction is the sale of a book by Amazon.com to an

individual through its Web site.

a. True b. False

18. C2C and P2P are two ways of referring to the same business model.

a. True b. False

19. Companies use metamedaries to analyze data warehouses and discover patterns of

customer behavior.

a. True b. False

20. To avoid spreading itself too thin, a business should stick with just one

e-commerce business model and one type of Web site.

a. True b. False

21. PeopleSoft is a company that sells e-business software.

a. True b. False

22. Credit cards are the most common method used by individuals for online

payments.

a. True b. False

23. To open an online payment account an individual first needs to open an

Internet merchant account through his or her bank.

a. True b. False

24. Opening an online payment account usually requires that you have a valid

credit card or bank account.

a. True b. False

25. A company that specializes in handling business-to-business e-commerce

financial transactions is a type of vertical intermediary hub.

a. True b. False

Part II

Multiple Choice

26. An interactive application in one in which:

a.text, graphics, video, and sound are presented in an integrated way.

b.a series of still graphical images are played one after the other to

simulate movement.

c.users can participate directly with the application.

d.users acquire a skill by watching video demonstrations delivered over the

Internet.

e.selected data are automatically delivered to a user’s computer on a regular

basis.

27. If an application is described as multimedia, it means that:

a.it uses more than one medium.

b.users can participate directly with it.

c.sound and video are used in the application.

d.it can be accessed with a browser.

e.All of the above

28. For ease of reading, the size of important text should be at least:

a.8 points.

b.10 points.

c.12 points.

d.14 points.

e.it does not matter what size is used

29. Which of the following not a format used for graphics?

a.MIDI

b.MPEG

c.WAV

d. TIF

e.None of the above

30. PNG files differ from GIF files in that they:

a.can be interlaced.

b.can use true color.

c.use lossless compression.

d.All of the above are differences between PNG and GIF files

e.None of the above is a difference between PNG and GIF files

31. Streaming audio is a technique in which:

a.audio files are compressed to about one-twelfth of their original size

without any significant loss of quality.

b.an audio file is buffered as it is downloaded so part of it can begin to

play while the rest continues to download.

c.music generated by an instrument, such as a keyboard, can be stored and

manipulated in a computer.

d.music stored in two or more audio files can be integrated to create an

orchestra-like sound.

e.soundtracks are synchronized with the video presentation they are to

accompany.

32. When designing Web pages, you should keep in mind that:

a.virtually everyone will use scroll bars.

b.people enjoy animation, so you should use it on all pages.

c.people accessing your site are likely to have limited patience.

d.the more hyperlinks you have on your pages, the better.

e.All of the above

33. One of the first steps in designing a Web site is:

a.creating a home page.

b.finding out how much providers will charge you to host your site.

c.finding a good HTML programmer.

d.defining the intended audience.

e.promoting the site.

34. Using special code on a Web site to identify a user’s browser is called:

a.browser sniffing.

b.auto-detection.

c.spamming.

d.feeding a cookie.

e.applet scanning.

35. A visually-impaired person can use a(n) ______to translate text on

the screen into audible output.

a.storyboard

b.voice tag.

c.screen reader.

d.babblefish applet.

e.authoring program.

36. The standard language for creating Web pages is:

a.Java b.HTML.

c.ActiveX d.C++.

e.Perl.

37. Testing Web pages often includes all of the following except:

a.having people with different amounts of experience and tastes try using the

site.

b.finding out how fast the pages will download over certain types of Internet

connections.

c.seeing how the page looks with a variety of browsers.

d.finding out the average size of the hard disk owned by your target

audience.

e.periodically checking to see that your hyperlinks still work.

38. The day after a company opened their Web site, they found that their order

pages frequently became unavailable as the number of customers increased. They

might have been able to prevent this problem if they had used a:

a.stress test.

b.browser sniffer.

c.flowline.

d.flowchart.

e.tag test.

39. ______images adjust in size to match the size of the browser window

in which they are displayed:

a.JPEG b.GIF c.PNG

d.SVG e.MP3

40. For Web pages, the ____ format is usually selected for line art:

a.WMF b.GIF c.BMP

d.TIF e.JPEG

41. The ______format is usually used for photographs because it supports true

color and because the user is able to select the amount of compression used:

a.WMF b.BMP c.TIF

d.JPEG e.GIF

42. A mail-order clothing store opens a Web site where customers can view products

and place orders. This is an example of:

a.just-in-time management

b.enterprise resource planning

c.the B2C business model

d.electronic data interchange

e. All of the above

43. SAP is a(n):

a.vendor of e-business software.

b.format for video files.

c.method of accepting online payments.

d.type of e-commerce business model.

e.application for managing the supply chain.

44. To encourage customers to feel comfortable in using their credit cards for

online purchases, many companies:

a.offer $0 liability if a customer’s card number is stolen.

b.issue virtual account numbers that can be changed after a purchase.

c.post a security statement on their Web site.

d.All of the above may be done

e.Companies do none of the above

45. An advantage of using an electronic check instead of a regular to pay for

a purchase over the Internet is:

a.increased security because the buyer does not have to reveal his or her

identity.

b.a reduction in the time it takes for the check to clear.

c.the avoidance of sales tax.

d.All of the above are advantages of online checks

e.None of the above is an advantage of an online check

46. Smart cards could be used:

a.by a manufacturer to create a procurement schedule that has supplies

arriving just as they are needed for production.

b.by pharmacy customers to keep track of their current medications.

c.to automate the process of searching for the supplier with the lowest price

for a particular item.

d. All of the above

e. None of the above

47. Words that you expect people will use when searching for a site like yours are

called:

a.links b.bots

c.attributes d.keywords

e.descriptors.

48. A grocery store wants to identify the buying patterns of customers so it can

maximize the effectiveness of its direct marketing campaign. Which of the

following would be the most helpful to do this?

a.an extranet

b.groupware

c.a data warehouse

d.a value chain network

e.electronic data interchange

49. As part of its customer relationship management system, a business analyzes

the data it stores about customers to discover which products are purchased by

its most profitable customers. This type of analysis is called:

a.on-line transaction processing.

b.electronic data interchange.

c.off-line transaction processing.

d.relational processing.

e.data mining.

50. Although too expensive for smaller transactions, ______services are a

useful precaution for expensive merchandise purchased through an online

auction site:

a.retail

b.embedded

c.escrow

d.digital cash

e.online payment