Marge Steele

22 Sugar Tree Place / 443-823-9260
Cockeysville, MD 21030 / Margesteele.com

Summary

I am a Marketing, Sales, and Management Professional with over 30 years of diverse experience extensively in Baltimore County. Proven capabilities to manage multiple projects, adapt to ever-changing situations, motivate personnel, maintain and grow existing partnerships and cultivate and develop new business.

Strengths include:

·  Organizational and multi-tasking skills / ·  Communication and leadership abilities
·  Relationship building / ·  Creative thinking, independent self-starter
·  Marketing presentations and promotions / ·  Networking and being well connected

Experience

Corporate Transient Senior Sales Manager 1/2017 – Present

The Hunt Valley Inn/Ambridge Hospitality – Hunt Valley, MD

·  Responsible for overseeing corporate sales and marketing of the property as it converts from a Wyndham Grand to a Marriott brand

·  Maintain existing accounts and develop strategies to ensure we are capturing our fair share of the market during the transition.

Director of Sales And Marketing 5/2014 – 1/2017

Dunes Manor Hotel and Suites/Real Hospitality Group – Ocean City, MD

·  Responsible for sales and marketing of group and transient business, rooms and catering, for this year round resort property.

·  Oversee all aspects of hotel advertising and marketing, to include local print, television, radio, digital/eblast, SEO campaigns, social media, a new website, mobile app, etc., for groups, transient/packages, events, restaurant, lounge, entertainment.

·  Develop partnerships that enhance the guest experience and increases hotel revenue

·  Participate on Executive Committee, Community Ambassador Committee, OC Chamber Special Events Committee

·  Active member of the OCHMRA, Greater OC Chamber, Downtown Partnership, CVB, OC ShoreCraft and more.

·  Through focused and strategic marketing efforts, exceeded 2014, 2015 and 2016 budget revenue plans for all properties while in my role as DOSM.

Business Transient & Catering Sales Manager 1/2012 – 5/2014

Sheraton Baltimore North – Towson, MD

·  Responsible for increasing transient room revenue by improving production of existing corporate/preferred corporate accounts and prospecting new accounts.

·  Conduct research on client room nights/revenue, prepare account performance reports quarterly and annually.

·  Qualify and develop new transient and corporate catering accounts for the hotel.

·  Develop strategies to ensure we are capturing our fair share of the market with each account.

·  Plan and execute inside and outside sales calls and presentations including both meetings with key decision makers, end users, and travel agency presentations.

·  Monitor market trends, shifts in business patterns from accounts, prepare month end reports, conduct semi-annual account review meetings with account representatives. Extensive Hotelligence 360 knowledge and training.

·  Negotiating contracts, terms and performance with accounts.

·  Host client site inspections and entertainment events, participate in numerous networking organizations and events.

Regional Sales Manager 2011 – 2012

Trollbeads United States – Princeton, NJ

·  Lead, support, motivate and manage the regional sales team of 55 independent representatives across 38 states Identify, track, meet and strive to exceed monthly and annual sales and marketing goals.

·  Oversee commissions tracking/issues, sales reporting, and rep performance in territory.

·  Communication and training of new products, programs, promotions, with retailers and reps.

·  Strategize and coach on sales and marketing opportunities and retention of customers

·  Assist in creating, marketing and developing new retailer promotions, contests, and programs with management and various departments.

Assistant Athletic Director – Corporate Sales 2009 – 2011

Towson University, towson, md

·  Cultivate Corporate Partnerships with an emphasis on increased revenue and trade value to offset department expenses. Work closely with alumni relations to develop new prospects.

·  Develop, market, and execute a comprehensive sales plan to increase tickets and group sales.

·  Oversee fulfillment of partnerships and a stewardship process that engages corporate partners.

·  Provide direction, management and administrative oversight for the sales team to ensure they meet goals and objectives. Manage and mentor corporate sales interns.

·  Assist External Affairs with events and activities; to include set up and trouble shooting on game days, hosting hospitality venues, organize and attend community and business networking events.

·  Serve as a member of the Director of Athletics Senior Leadership Staff.

Marketing Consultant 2000 – 2004

PHH Corporation, Sparks, MD

·  Created and implemented sales contests, motivational and incentive programs, for all divisions of the company to increase productivity and improve morale.

·  Assisted in the coordination of off-site training and sales meetings for the organization.

Branch Marketing Manager-Branch Financial Manager 1987 – 2000

MCI WorldCom, MD/DE/Harrisburg

·  Responsible for the sales growth of the Del-Mar region through training and motivating of sales, service, and technical consultants, participated in sales calls and customer/prospect presentations.

·  Planned CEO/CFO roundtables, executive events and outings, speaker series, customer seminars, etc.

·  Responsible for sales incentives and contests, reward programs, roll-out of new services, commission plans for the branch, the tracking and reporting of the sales growth and successes, office policies, recruiting, interviewing and hiring of personnel, sales meetings and branch recognition events.

Sr. Major Acct. Representative-Sales Mgr. 1987 – 1997

MCI Telecommunications Inc., Baltimore, MD

·  Responsible for selling voice and data communications to businesses and major corporations and for meeting and exceeding monthly quotas.

·  Cold calling, presentations, proposals and RFP’s, cost analyses, service implementation and installation, maintaining and growing existing customer base.

Education: Towson University, 8000 York Road, Towson, MD 21252

Major: BA in Business Administration Concentration: Marketing