Corporate Citizenship:

Three highly qualified speakers will present a panel discussion on “Corporate Citizenship – Implications for Universities as Citizens?” The discussion will be from 7:15 to 8:45 p.m. on Thursday, November 5, 1998, in Krannert Center Room 108. The agenda will include a Q&A session.

The three speakers are:

Mr. Daniel R. Wiseman (BSIM ’69), Senior Staff Specialist, Organizational Effectiveness, United Airlines. Mr. Wiseman has participated as a mentor in UAL’s welfare-to-work program (featured in a Harvard Business School video as well as a Case Study). He provides consulting, training and research in areas of organizational development, change management, team based organizations, participative work design, and TQM. His specialty is facilitating change in knowledge intensive organizations. Much of his work at UAL has involved building learning and collaborative communities.

Ms. Jacqueline F. Strayer, Director of Contribution and Communication Services for United Technologies, overseeing their $16 million contributions program worldwide. In the past year Ms. Strayer has completely revamped UTC’s contribution program, making it more strategic, more process-focused and results-oriented, and building collaborations with many community programs. Under her direction, UTC received a “Best in Class Award” from the Conference Board, an award from the Council for Aid to Education, and the Points of Light award for outstanding community service and volunteer programs.

Professor Donna J. Wood, a faculty member of the Katz Graduate School of Business at the University of Pittsburgh. Professor Wood has recently completed a major project on corporate citizenship for the Ford Foundation. A Professor of Business Administration with a joint appointment in Sociology, and with prior teaching experience in sociology,

women’s studies and social psychology, Professor Wood’s research areas include corporate social performance, collaborative problem solving, international business and society, and strategic use of public policy.

In addition to the panel offering perspectives on corporate citizenship, collaborative community-building, program assessment, and possible implications for universities such as Purdue, there will be time for plenty of interaction through audience questions and comments.

[The Krannert Center for Executive Education and Research is located immediately west of the main Krannert Building, itself at the southwest corner of Grant and State Streets, opposite the Memorial Union. Free parking is available in the Wood and Marstellar parking garages. The entrance to the Krannert Center is on its east side, directly opposite the west door to the Krannert Building. Room 108 is on the ground floor, after a left turn in the foyer of the Center.]

Informal Lunch: The panel members have graciously agreed to be available for further discussion at an informal lunch at Hillenbrand Hall dining room, Friday, November 6, 1998, 11:30 to 12:30. [Lunch can be purchased for $5.60 in the cafeteria, or bring your own. Hillenbrand is the newest residence hall near Purdue West shopping mall. Unrestricted parking is available on 3rd St., north of Hillenbrand, with spaces for Purdue A & B stickers at the back of the hall.] Our thanks to the Residence Halls for joining the Task Force in co-sponsoring these events.

Fast-Approaching Events.

Panel Discussion, Krannert Center Room 108, Thursday, November 5, 1998, 7:15 – 8:45 p.m. “Corporate Citizenship – Implications for Universities as Citizens?”

Informal lunch, Hillenbrand Residence Hall Dining Room, Friday, November 6, 1998, 11:30 – 12:30.

See this page for both of above.

Evening Session, “Experiential and Transformational Education,” Stewart Center, Room 218C, Thursday, November 12, 1998, 7:15– 8:45 p.m.

Third of six sessions designed to raise issues and stimulate dialogue about current and future campus-community collaboration, and about education, community, and citizenship. (Sessions can be attended on a one-off basis.)

Facilitators: Gary Wagenheim, Christy Smith.

ICC Universities as Citizens Colloquium, Fri., Nov. 13, 1998, 10:00 – 3:00, Indianapolis – see last page.

Brown-bag lunch meeting: Tippecanoe County Extension Office, 3150 Sagamore Parkway S, Lafayette (on US 52 just past the Tippecanoe Mall), Small Meeting Room, 11:45 a.m. – 1: 15 p.m. -- Community Meeting with ICC Associate Director Kendall Lankford.

Opportunity to network, to meet some Task Force members, and to visit with the Associate Director of Indiana Campus Compact.

Recent Events:

As part of its overall strategy, the Task Force is offering an array of events in 1998-99 in order: to raise awareness of the potential for campus-community collaboration, service learning, and citizenship education at Purdue; to continue to identify existing activities and resources both on the campus and in the community; and to explore ways that the “scholarship of engagement” could be embedded more firmly into the fabric and the culture of this land-grant and research-based institution.

On October 17, over twenty people attended a half-day retreat on service learning. Participants heard from faculty, agency leaders, and students involved with EPICS (Engineering Projects in Community Service), Technical Graphics 413 “Business Practice in Graphics,” and Pharmacy Practice 318 “Pharmacy Learning Caregiving.” These widely differing yet exemplary examples of service-learning course provided an excellent backdrop for discussion of issues raised when involved in service-learning courses as faculty member, agency, or student.

Other events in the past month included the second evening session on “Mental Barriers to Common Ground” and a brown bag lunch revolving around “Cooperative Extension and Service Learning.” Our thanks to Prof. Mary Pilat of 4-H/Youth Development and Scott Hutcheson (subbing for Prof. Janet Ayres) of Community Development for leading this latter discussion.

Future Events – Evening Sessions:

The third evening session, and the final one for Fall 1998, will be on Thursday, November 12, 1998 from 7:15 to 8:45 p.m. in Stewart Center Room 218C on campus.

Prof. Gary Wagenheim, of the Department of Organizational Leadership and Supervision, and Christy Smith, Executive Director of Leadership Lafayette, will facilitate an interactive session on “Experiential and Transformational Education.”

The fourth evening session is set for Thursday, January 28, 1999, from 7:15 to 8:45 p.m. at the Hanna Community Center, 1201 N 18th St., Lafayette. Becky Draves, a member of Purdue’s DiversiTeam, and Terri Boone, Executive Director of the Hanna Center, will facilitate a session on “Diversity.”

Additional evening sessions, on “Ethics and Community” and on “Dialogue, Education, and Community” are planned for Thurs. 2/25/99 and 3/25/99 respectively.

Future Events – Brown Bag Lunches:

Apart from the informal lunch with the Corporate Citizenship panel members on Friday, November 6, 1998 (see front page), there is an upcoming brown bag lunch on Friday, November 20, 1998 at the Tippecanoe County Extension Offices, small meeting room, 11:45 – 1:15 (come for whatever time you can spare). Kendall Lankford, the Indiana Campus Compact’s Associate Director and the ICC staff liaison for Purdue (WL), will be making a ‘site visit’ to the Purdue campus on that day, and this lunch is an opportunity for community (and campus) members to network with some Task Force members, to meet Kendall, and to learn more about the ICC, the Task Force, and possibilities for campus-community collaboration locally.

[(1) If anyone wishes to meet with Ms. Lankford at another time during this one-day site visit, please contact John Pomery. (Contact information on back page.)

(2) We expect to have several brown bag or informal lunches during Spring Semester 1999, both on and off campus. Contact John Pomery, or any Task Force member, if you would like a lunch to be ‘targeted’ for a specific topic or for a specific unit or agency on or off campus.]

An Opportunity for Graduate Students:

The Task Force expects to be hiring between one and three graduate students for 20-hour/wk (half-time) or 10-hour/wk (quarter-time) employment during Spring Semester 1999. This is based in part on financial support gratefully received from the Office of the President, but the number of assistants will also be contingent on the outcome of an Institutional Development Grant proposal under review by the ICC.

These graduate assistants would be based in community sites (the GLVB, Leadership Lafayette, and/or the Tippecanoe Co. Extension office) and asked to: assimilate existing community needs assessments; work in a limited number of targeted agencies evaluating operating methods, needs and ‘interface’ issues in relation to the curriculum; identify possible locales in the curriculum where SL courses might be developed to meet the agency and community needs; assist in developing an outline of some of these potential courses and in presenting the outline to the agency; and assist in reporting these activities back to the Task Force.

The assistants would be mentored by leaders of the community sites, as well as working with a contact person in the 4-H/Youth Development department and with certain Task Force members.

This opportunity might be especially appropriate for those with extensive SL or volunteering experience as undergraduates, and/or or with graduate training in disciplines with strong professional outreach or with focus on issues of community, policy, or leadership, and/or with career goals involving public service or student services.

Contact John Pomery for further information.

Future Events – Retreats:

Identifying and bringing together existing aspects of a “scholarship of engagement” at Purdue is a major task. Bringing together potential stakeholders for ‘growing’ this dimension of campus and community activity is even more formidable.

The first step in the Task Force plan was to inventory SL courses on campus. The second step, implicit in the Institutional Development Grant proposal mentioned above,

A Course Profile – Technical Graphics 413 “Business Practice in Graphics” – Prof. Mary Sadowski.

In talking to members of agencies in the Greater Lafayette community, one course that is often mentioned as a prime example of effective and extensive community outreach is TG 413. A ‘capstone’ course for seniors required for Technical Graphics majors, and originally designed by a departmental curriculum committee about five or six years ago, Technical Graphics 413 has been taught in recent years by Professor Mary Sadowski. The course provides valuable service not only for community agencies and groups but also for a wide range of Purdue departments, both academic and non-academic. It gives students the opportunity to do work with a professional client and to create a graphics projects according to the client’s specifications.

In TG 413 students spend the opening weeks of the semester discussing small-business needs. Other topics include consideration of professional identity, business forms, preparation of proposals, and budgeting. The students are assigned to a group to work with a client on a project to be completed within the semester. Assignment is responsive to student interests, but is done by the instructor. Each small group is responsible for: meeting with the assigned client; evaluating the client’s needs; preparing a price estimate [the client being responsible for all production costs, but the students’ services being free of charge]; preparing a project proposal; meetings with the client; meetings with the professor; completing the project to the satisfaction of client and professor; and making a formal presentation of the project at the end of the semester. Students are required to appear professional in dress and all other aspects in their dealings with clients. Since they cannot pass the course, and hence cannot graduate, until the project is completed satisfactorily, students have an incentive to think carefully about what they can promise and deliver.

Potential projects are vetted by Professor Sadowski prior to the start of the semester. It is important that the prospective clients have well-defined projects that can be completed in about ten weeks, have the funds to finance the project, and fulfill their end of the bargain in terms of meeting with the students and attending the final presentation by the group. Professor Sadowski reports that most clients have been good at meeting these requirements, and that there is a growing group of satisfied ‘customers.’ A wide range of professional products has been provided, largely but not exclusively in Tippecanoe County. Clients complete an evaluation form, including a very revealing question on “Would you hire this student?”

Professor Sadowski notes that, compared to traditional pure-lecture courses, this kind of course involves some significant extra work, in terms of careful vetting of projects suggested by prospective clients before the semester starts as well as weekly meetings with every single group as the projects progress. Such attention to detail undoubtedly contributes to the high reputation of this course in the community, and may have contributed to Professor Sadowski’s recognition a year or so back as a winner of the Murphy Award, given to a handful of faculty campuswide each year for teaching excellence. At the October 17, 1998, Task Force retreat, Cindy Svajgr, Community Director of the YWCA, testified to the value of the experience for both students and the agencies, mentioning as an example of a course product a video prepared for the “Week Without Violence.” The course process was exceptionally worthwhile on all sides, with students treating the agency as though a paying client, with the projects prescreened, and with an emphasis on good communication, face-to-face interaction, and understandable deadlines. Stephanie Kopka, a recent graduate and a Lafayette resident, admitted approaching the course with a somewhat negative outlook – given its role as a required senior year course and as a possible barrier to graduation. Stephanie also confessed that, had the course been an elective, she might well have chosen not to enroll. Yet TG 413 had turned out to be a good opportunity to find her niche in the field. For Stephanie it was a valuable experience, with a project well tailored to her interests and circumstances, as well as a chance to give back to the community.

Service-learning courses can be very varied in nature, but Technical Graphics 413 has a well-deserved reputation as first-class exemplar of a one-semester senior capstone course that serves both its students and the community well. (More information on the course is available via the Technical Graphics departments web page, [try and then click on TG 413] or in the June 1998 Inventory of Service Learning Courses, now on the Task Force web site.)

[Continued from previous page]

is to develop a better understanding of local community needs and, in the process, to enhance community ownership of this collaborative venture. A third step, represented by a preproposal submitted this month to FIPSE and built around a SL course working collaboratively with 4-H/Youth Development at Purdue, the Marion County Extension office, and three housing community centers in Indianapolis, looks to explore ways of combining statewide extension and individual extension offices (as traditional links to local communities and their needs), the academic curriculum, and student capabilities.

The second retreat of 1998-99, provisionally scheduled for the morning of Saturday, February 20, 1999, is planned to be a ‘brainstorming session.’ It is hoped that many stakeholders

will share ideas and concerns about how Purdue University,

and local and statewide communities, might embed the

scholarship of engagement in campus and community in an effective way. This ‘embedding process’ should benefit the communities, improve education for Purdue students, and assist Purdue in meeting its mission as a land-grant institution and as a representative of the State of Indiana. (Please contact John Pomery if you would like to be part of this retreat, or to have some input into the discussion.)

A third retreat is expected to be held in late March or early April, in part to: review what has been learned from the 1998-99 events; to hear the report of information discovered by the graduate assistant(s) and their oversight committee; and to consider the next steps for this initiative.

Next Newsletter (Vol. 1, No. 4):

Planned for mid-January 1999.

ICC Information:

The ICC Scholarship of Engagement mini-grant deadline is November 2, 1998. Contact John Pomery, or Brian Hiltunen of ICC, for more information.

ICC has opened up its Community Service mini-grants to three deadlines each year, in mid-October (10/14/98), mid-November (11/16/98), and at the start of March (3/1/99). Contact John Pomery, or Mac Bellner of ICC, well in advance of the relevant deadline for more information.

As announced in the October newsletter, the Indiana Campus Compact will host a Universities as Citizens Colloquium on Friday, November 13, in Indianapolis, from 10:00 a.m. to 3:00 p.m. (Holiday Inn Southeast, I-465 and Emerson Avenue; registration $20.00, includes lunch, can be paid on the day of the colloquium.)

The speaker will be Dr. Kenneth M. Reardon, from the University of Illinois, Urbana-Champaign. Prof. Reardon is an Associate Professor of Urban and Regional Planning. He has been directing a multifaceted long-term collaboration between UIUC and the community of East St. Louis called the East St. Louis Action Research Project. See the ICC web page (opposite column, under Errata) for more information on this and many other ICC activities and resources.

E-mail & phone contacts:

ICC Phone: 317-274-6500

Brian Hiltunen (ICC): .

Mac Bellner (ICC): .

John Pomery, PU (WL) Campus Compact Community Service Director (and Chair, Task Force): 765-494-4515, .

Web page:

(contains past newsletters and the June 98 SL inventory, as well as mission statement, etc.)

Errata for October Newsletter:

In addition to a blanket apology for typos and omissions, we should note that the Lilly Endowment Retention Initiative’s successful program, directed by Liz Hubbard, is called “Summer Start,” not “Early Start” (which is another Purdue product, not part of the Lilly Endowment Retention Initiative.)

Also the Indiana Campus Compact web page is at:

This is the current, and very informative, ICC site – as opposed to the address given last month to an earlier, and very dated, site.

Purdue ad hoc Task Force on Citizenship Education

Attn: John Pomery, Task Force Chair

Department of Economics

1310 Krannert Building

Purdue University

W. Lafayette, IN 47907-1310