Cordially invite you to the

IS15ChennaiSymposium

InternationalSymposium on Emerging Trends in Social Science Research!

ISBN: 978-1-941505-23-6

3-5,April 2015

Venue:Hotel Royal Regency,

26&27, Poonamallee High Road, Periamet, Chennai-India.

Symposium Sponsored by

J. A. Alpha Business Research & Publishers Pvt. Ltd., Chennai & SDMIMD, Mysore, Karnataka-India.

Proudly Co-sponsored by

M/s Jupiter Global Business Research FZE, P.O.Box:128177, Dubai, UAE.

THEME:

‘Emerging Trends in Social science research’

Program Handbook

J.A.Alpha Business Research & Publishers Pvt.Ltd.,

Landline: +91 44 26840639

Mobile: +91 8220055161/+91 8220055163

Our Principal Academic Partner:

InternationalSymposium onEmerging Trends in Social Science Research (IS15ChennaiSymposium)

3-5thApril 2015

Hotel Royal Regency,26&27, Poonamallee High Road, Periamet, Chennai – 600 003, Tamil Nadu-India.

Dear & Distinguished Delegates!

Hearty Welcome!

Dear & Distinguished Delegates!

A warm welcome to the City of Chennai! A peaceful and vibrant city in South India!!

My sincere thanks to you all for being a part of the International Symposium on Emerging Trends in Social Science Research being jointly organized by GBRJ and the prestigious SDM Institute for Management Development, Mysore, Karnataka State-India.

Sharing Your Research Work & Networking!

The primary idea behind this symposium is to give a platform for researchers, economists, faculty members and professionals to share their research ideas and models with fellow researchers and academic fraternity from different parts of the world. Undoubtedly, publication and sharing of research output with fellow colleagues are very important in the life of academicians. ‘Publish or Perish’ is a maxim in the Western world.

Against this backdrop, this symposium is being jointly organized by the Global Business Research Journals (GBRJ) and SDMIMD, Mysore, India. SDMIMD, the leading provider of quality management education with a world-class infrastructure and state-of-the-art technology is a trusted academic partner extending great support to all our academic events and programs. A special word of thanks to them.

Paper Presentations & Invited Lectures!

We are happy to inform you that Day 1 has been devoted for paper presentations and Day 2 for invited lectures. The details are provided in the handbook.

Of course, I am quite confident that this symposium would provide a platform to economists, academicians, researchers and scholars from different parts of the world to network and sharetheir insights and views on the emerging trends in social science research.

My special thanks to every one of you for your valuable presence and participation.

Best regards,

Dr. Elango Rengasamy,

Symposium Director,

InternationalSymposium on Emerging Trends in Social Science Research,

(3-5thApril, 2015)

Hotel Royal Regency, 26&27, Poonamallee High Road, Periamet, Chennai-India.

Honorary Executive Editor, Global Business Research Journals.

Please read the instructions given below:

Registration

Upon arrival at the symposium venue, please proceed to the Rendezvous Hallof the hotel to complete the registration. There will be signage/written direction to help you to locate us. You may also enquire at the front desk of the hotel and ask them for directions to the symposiumroom.

Please note that registration desk will be open from 8.30 am to 9.30 am on3rdApriland 8.30 am to 9.00 am on 4thApril2015.

Please report either to Dr. Elango Rengasamy or Ms. Sudha Balaji for completing your registration. If you have already remitted the symposium fee, you will receive a symposium kit based on the payment option you have chosen.

The Symposium kit will contain the following items.

-Symposium Pack

-Symposium Proceedings

Symposium proceedings

Symposium proceedings will be available in a disc which is also a part of the symposium kit.ISBN: 978-1-941505-23-6

All the papers which are listed in the symposium handbook will be available online on our website.

Presentation Rooms

On April 3, we will be using two presentation rooms–Rendezvous & Jewel

On April 4, we will be using only onepresentation room–Rendezvous

What should you bring along for your presentation?

Please bring the PPT of your research paper in a pen-drive.Please print at least 10-15 copies of your full paper and hand them to the chair and participants of the session at the beginning of your presentation.

Each author will have about 15minutes for presentation and 5 minutes for questions and discussion. Kindly stick to the time limits, please.

Every room has a LCD projector and a laptop computer for you to make your presentation.

***Please ensure that you save your presentation file both in 2010/2013 versions.

Coffee and Lunch Break

Coffee and snacks will be served twice (morning and evening) in Pavilion Hall.The lunch will be served in the Restaurant at Ground Floor.

Best Paper Award

‘Best Paper’ is selected on the basis of a set of selected criteria.Reviewers’ report is the key factor in selecting the best research papers.

Best Presenter Award

Best Presenter Awards will be presented only to students who make outstanding presentations in each track which will be based on the recommendations of the Chair/Observers of the respective Technical Sessions.

Symposium Dinner

The symposium dinner will be hosted on 3rdApril2015between 7.00 pm – 9.30 pmfor those who have already registered.If you have not registered already, please send an email to Sudha Balaji at immediately.

Networking Dinner (3rdApr’ 2015)

19.00 -21.30 at

Hyatt RegencyChennai

365, Anna Salai, Teynampet

Chennai-India

Hotel Telephone +9144 61001234

Publication of your Paper

All the accepted papers will be published in the form of symposium proceedings. It will also be published in our journals provided you have opted for it and make significant improvements on the papers in light of the Reviewers’ reports/suggestions.

Whom to Contact?

For any queries/issues regarding thesymposium matters, please contact Ms. SudhaBalaji on +91 8220055161 (Indian Mobile Number) or Dr. Elango Rengasamy on +91 8220055163. You may also send an email to or

UpcomingConferences

If you would like to participatein our future conferences, please keep visiting our websites to find out more information. You will also receive regular updates from us.

List of Participating Countries

IS15 InternationalSymposium on Emerging Trends in Social Science Research is extremely proud to welcome delegates from the following countries:Denmark, India, Mexico, Nigeria, Turkey & UAE.

Symposium Team

Symposium Chair: Prof. Antony Paulraj, Globalization Professor in Supply Chain Management, Department of Entrepreneurship and Relationship Management University of Southern Denmark, Denmark.

Symposium Advisor: Prof. N.R. Parasuraman, Director- SDM Institute for Management Development, Mysore, Karnataka-India.

Symposium Advisor:Prof. M. Selvam, Professor & Head, Dept. of International Business, Alagappa University, Karaikudi-India.

Symposium Director: Dr. Elango Rengasamy, The British University in Dubai, UAE.

Mrs. Dhanapackiam Elango,Director, M/s Jupiter Global Business Research FZE, Dubai, UAE.

Mrs. Sudha Balaji,Events & Publications Coordinator

Ms. Santhanalakshmi M, Editorial Assistant

Ms. Sofia Rachel S,Editorial Assistant

Mr. Benker Dinesh, Launch Web Dreams

Mrs. Manjula Kannan, Volunteer

Mrs. Chitra Senthil Kumar, Volunteer

Ms. Ranjani E, Volunteer

Chair – Technical Sessions

Prof. M. Selvam, Alagappa University, Karaikudi-India.

Prof. Stephen ARO-GORDON, Baze University, Nigeria.

Dr. Gabriela Citlalli López-Torres, Autonomous University of Aguascalientes, Mexico.

Dr. Elango Rengasamy, The British University in Dubai, UAE.

Symposium Advisory Board and Review Team

Dr. Ahmed Badawi, American University of Middle East, Kuwait

Dr. Anbalagan Krishnan, Curtin University, Malaysia

Dr. Anbalagan Rathinam, SRM University, India

Dr. Daniel Makina, University of South Africa, South Africa

Dr. David Minja, Kenyatta University, Kenya

Dr. Diroubinee Mauree Narrainen, University of Technology, Mauritius

Dr. Doan Tranh, Duy Tan University, Vietnam

Dr. Elango Rengasamy, The British University in Dubai, UAE

Dr. Francesco Agliata, Second University of Naples, Italy

Dr. Francesco Ciampi, University of Florence, Italy

Dr. Gilbert V. Nartea, Lincoln University, New Zealand

Dr. Gypsy Mae B. Casurao, University of Mindanao, Philippines

Dr. Iya Churakova, St. Petersburg University, Russia

Dr. Jayakumar. A, Periyar University, India

Dr. Johannes Peyyavali Sheefeni, University of Namibia

Dr. Joy M. Kiiru, University of Nairobi, Kenya

Dr. Londoloza L. Luvuno, University of South Africa, South Africa

Dr. Manlio Del Giudice, Second University of Naples, Italy

Dr. Miriam Jankalová, The University of Žilina, Slovakia

Dr. Mohammad Qasen Ahmad Al Qarioti, Kuwait University, Kuwait

Dr. Mohamed Tawfik Essawy, Helwan University, Egypt

Dr. Mohd. Zaini Abd Karim, Universiti Utara Malaysia, Malaysia

Dr. Mokhtaruddin Ahmed, Universiti Malaysia Kelantan, Malaysia

Dr. N.R. Parasuraman, Director, SDMIMD, Mysore, India

Dr. Ramokhojoane P. Motsoeneng, University of South Africa, South Africa

Dr. Renato Lopes da Costa, ISCTE Business School University, Portugal

Dr. Sanja Grubacic, Southern Connecticut University, USA

Dr. Saurav Roy Choudhury, Capital University, USA

Dr. Selvam M, Alagappa University, Karaikudi, India

Dr. Shahid Ibrahim, Bangor Business School, UK

Dr. Shu-Hsun Ho, Providence University, Taiwan

Dr. Shahryar Sorooshian, University Malaysia Pahang, Malaysia

Dr. Stephen Aro-Gordon, Baze University, Nigeria

Dr. Tapan Sarker, Griffith University, Australia

Dr. Terrill Frantz, Carnegie Mellon University, USA

Dr. Tiberio Daddi, Scuola Superiore Sant'Anna University, Italy

Dr. Vadhindran Rao, Metropolitan State University, USA

Dr. Venkataesh Seshamani, University of Zambia, Zambia

Dr. Victoria O. Ligan, University of Mindanao, Philippines

Dr. Vijayakumar Gudep, Muscat College, Oman

Dr. Yuen Yee Yen, Multimedia University, Malaysia

Symposium- Program Outline

Friday, 3rdApril 2015 (Timeline)

Saturday, 4thApril2015

“Registration”

Sunday,5th April2015

Free Chennai City Local Tour (0800 hrs to 1600 hrs)

The City tour will start from Hotel Royal Regency Chennai at 0800 hours and the delegates will be dropped back at the hotel at 1600 hours. So, please plan your ticket booking, accordingly.

Friday 3rdApril, 2015

Registration

Inaugural Session/Keynote Address

Welcome Address:Dr. Elango Rengasamy,Symposium Director, The British University in Dubai, Dubai-United Arab Emirates.

Keynote Address:Prof. Antony Paulraj, University of Southern Denmark, Denmark.

Symposium Chair

Special Address:Prof. M. Selvam,Professor & Head, Dept. of International Business, Alagappa University, Karaikudi-India. Symposium Adviser

Guest of Honor:Prof. N.R.Parasuraman,Director, SDM Institute for Management Development, Mysore, Karnataka State-India. Symposium Adviser

Special Felicitation: Dr. Stephen ARO-GORDON,Baze University, Abuja, Nigeria.

Vote of Thanks: Ms. Suja Karthika,Cochin University of Science & Technology, Cochin-India.

“Coffee Break”

Technical Session – 1

Track:(Management, Marketing & Indian Culture)

Session Chair: Prof. M. Selvam,Alagappa University, Karaikudi-India.

ID_C513:Organizational Decline: A Case Study of a State-Owned Enterprise in Kerala: Suja Karthika, Cochin University of Science and Technology, India & K.B Pavithran, Cochin University of Science and Technology, India.

ID_CF516: Costa Gavras and Critical Security: Evolution through Films:Oğuzhan Mutluer, Eskişehir Osmangazi University, Turkey & Ali Oğuz Diriöz, Bilkent University, Turkey.

ID_CF517:The Importance of Philosophy of Science in Social Sciences Researches:

An Analysis on Undergraduate Level in the Field of International Relations in Turkey:Cansu ATILGAN, Eskisehir Osmangazi University, Turkey.

ID_C543: Art Therapy: Introducing the Art of Healing: Akila L K, Jain University, India.

ID_C544:Comparative Study of the Dance Sculptures in Early and Later Chalukya Temples: Vidya Kumari Shimladka, Jain University, India.

ID_C546:Ashtanāyikas in Ramayana: Rashmi Prasad, Jain University, India & Choodamani Nandagopal, Jain University, India.

Technical Session - 2

Track:(Global Business, Economics & Sustainability)

Session Chair: Dr. Gabriela Citlalli López-Torres,Autonomous University of Aguascalientes, Mexico.

ID_C539: Econometric Model on Population Growth and Economic Development in India:An Empirical Analysis: Musa Abba Mahmud, SRM University, India.

ID_C541:Impact of Savings, Foreign Aid on Growth in India (1981-2011)- A Perspective on Dual-Gap Model: Murtala Abdu, SRM University, India.

ID_C542:Exports, Imports and Economic Growth in India:An Empirical Analysis: Sani Hassan Hussaini, SRM University, India, Bashir Ado Abdullahi, SRM University, India & Musa Abba Mahmud, SRM University, India.

ID_C519:Regional Rural Banks: A Way to Become a Developed Economy: Piyush Thakur, Institute for Excellence in Higher Education, India & Aditya Gupta, Institute for Excellence in Higher Education, India.

ID_C531:Factors Affecting Customer Ratings of Indian Hotels: Aswin. K, Amrita School of Business, Amrita Vishwa Vidyapeetham, India & Sangeetha Gunasekar, Amrita School of Business, Amrita Vishwa Vidyapeetham, India.

ID_C534: Social Media and Customer Reviews of Indian Restaurants: Rishi Surya, Amrita School of Business, Amrita Vishwa Vidyapeetham, India & Sangeetha Gunasekar, Amrita School of Business, Amrita Vishwa Vidyapeetham, India.

“Lunch Break & Networking”

Invited Lecture

Prof. N.R.Parasuraman,

Director, SDM Institute for Management Development,

Mysore, Karnataka State-India.

Topic:"Teaching and Research! How do they compliment with each other??"

Technical Session – 3

Track:(Global Business, Economics & Sustainability)

Session Chair: Dr. Elango Rengasamy, The British University in Dubai, UAE.

ID_C520: Sustainability in Business: Introspection in Retrospect with Reference to Select Cases of Business Failures of Recent Time:Vivek Tyagi, TERI University, India & Manipadma Datta, TERI University, India.

ID_C535:An Economic Analysis of Urbanization and Economic Growth in the Republic of China: Abdullahi Daiyabu Marmara, SRM University, India & Sani Isyaku Usman, SRM University, India.

ID_C536:Identifying Poverty Correlates of Households’ Environmental Health Indicators in Nigeria: A Logistic Regression Paradigm: Sani Isyaku Usman, SRM University, India & Abdullahi Daiyabu Marmara, SRM University, India.

ID_C509:Panel Data Analysis of Population Growth and its Implication on Economic Growth of Developing Countries: Labran Hamza, SRM University, India.

ID_C533:Institutional Investors and Sustainable Investment Decisions: A Survey on Indian Financial Sector as against select European Counterparts: Ria Sinha, TERI University, India & Manipadma Datta, TERI University, India.

ID_C511: Vitalizing Recruitment by Transforming Screening Parameters: Kasturi Naik, University of Mumbai, India.

Technical Session – 4

Track:(Management, Marketing & Others)

Session Chair: Prof. Stephen ARO-GORDON, Baze University, Nigeria.

ID_CF510:The Nigerian Real Estate Securities: Further Risk-adjusted Performance Appraisal: Stephen ARO-GORDON, Baze University, Nigeria, Ashafa SANI, Baze University, Nigeria & Gbenga A. ADEBAYO, Salem University, Nigeria.

ID_C501: Management Perception of the impact of CSR Compliance on the Social and Economic Performance of Apparel Companies in Tamil Nadu: Angammal Santhi.S,NIFT, Bengaluru, India.

ID_CF503:A Study of the Impact of Openness and Trust on the Quality of Interpersonal Relations within Organizations: Hardeep S. Anant, City University College of Ajman, UAE.

ID_C540: On Modern Statistical Methods and Their Role in Research: Srilakshminarayana Gali, SDM Institute for Management Development, India.

ID_CF523: Information Technology and Competitiveness: The Mexico’s SMEs Context:Gonzalo Maldonado Guzman, Autonomous University of Aguascalientes, Mexico, Gabriela Citlalli Lopez Torres, Autonomous University of Aguascalientes, Mexico, Maria del Carmen Martinez Serna, Autonomous University of Aguascalientes, Mexico &

Salomon Montejano Garcia, Autonomous University of Aguascalientes, Mexico.

ID_C538: Does Export-led Growth Strategy Sustain? An Aggregate Demand Dimension: China’s Experience; India’s Lessons:B.Venkatraja, SDM Institute for Management Development, India.

ID_C549: Global IT/IT Enabled Services and ICT Industry: Growth & Determinants:

M. Selvam, Alagappa University, India & P. Kalyanasundaram, Ministry of Petroleum and Natural Gas, Government of India, India.

ID_C550: Reforms to Government Accounting System (Gas) and Government

Budgeting System (Gbs) For Better Governance: A. V. Rajagopalan, TA Pai Management Institute, Manipal, India & M. Selvam, Alagappa University, Karaikudi, India.

“Coffee Break”

Networking Dinner

19.00 -21.30

Symposium & Networking Dinner at Hyatt Regency, 365 Anna Salai, Teynampet, Chennai. Ph: +91 446100 1234.

Saturday, 4April2015

Workshop on Emerging Trends in Social Science Research

Saturday, 4April2015 8.30 – 9.00 (Rendezvous Hall)

Registration

Invited Lecture 1

Prof. M. Selvam,

Professor of International Business & Commerce,

Alagappa University, Karaikudi-India.

Topic: "Submitting Proposals for Project Funding! A Few Thoughts!!"

“Coffee Break”

Invited Lecture 2

Prof. Antony Paulraj,

Professor in Supply Chain Management,

University of Southern Denmark, Denmark.

Topic: "Getting Research Ideas and Choosing the Right Topic!"

Invited Lecture 3

Dr.Stephen ARO-GORDON,

Head of the Dept. of Financial Mathematics,

Baze University, Nigeria.

Topic: "Report Writing! Format and a Few Useful Insights"

“Lunch Break & Networking”

Invited Lecture 4

Dr. Elango Rengasamy,

Head of Finance Program,

The British University in Dubai, Dubai, UAE.

Topic: "Editor’s Expectations and Review Process: Citations, Indexing and Impact Factor"

Invited Lecture 5

Prof.Hindupur Ramakrishna,

University of Redlands, California, USA.

Topic: "Writing Good Research Papers! What you need to do?"

“Coffee Break”

Panel Discussion

Topic:

Utilization of Research Outputs from Institutes by Corporates!

“Can We EnsureA‘Win-Win Situation?!!”

Panel Members

Dr. Gowri Ramachandran,

Business Analyst,

Hindustan Chamber of Commerce,

CFO, School of Excellence, Chennai.

Mr. Chandrashekar Kupperi,

S&P-IIMC Founder Director,

Anova Corporate Services Pvt. Ltd.,Chennai.

Past Group Finance Director,

Lornamead Group (Yardley of London).

Moderator

Dr. S. Ramachandran,

Director, AMET Business School,

AMET University, Chennai.

Sunday, 5 April 2015

“Free City Local Tour (08:00 hrs to 16:00 hrs)”

Chennai City tour will start from Hotel Royal Regency at 0800 hours and the delegates will be dropped back at the hotel at 01600 hours. So, please plan your ticket booking, accordingly.

Global Business Research Journals

Journal of Emerging Issues in Economics, Finance and Banking (ISSN: 2306-367X)

Global Journal of Contemporary Research in Accounting, Auditing and Business Ethics (ISSN 2311-3162)

Global Journal of Emerging Trends in e-business, Marketing and Consumer Psychology (ISSN 2311-3170)

Global Review of Research in Tourism, Hospitality and Leisure Management (ISSN 2311-3189)

International Journal of Recent Advances in Organizational Behaviour and Decision Sciences (ISSN 2311-3197)

International Review of Research in Emerging Markets and the Global Economy

(ISSN 2311-3200)

IS15ChennaiSymposium

List of Participants

Paper Id. / Name / University/Instituion / Country
C501 / Dr. S.Angammal Santhi / National Institute of Fashion Technology / India
CF503 / Dr. Hardeep Anant / City University College of Ajman / UAE
C509 / Ms. Labaran Hamza / SRM University / India
CF510 / Prof. Stephen ARO-GORDON / Baze University / Nigeria
C511 / Ms. Kasturi Naik / Mumbai University / India
C513 / Ms. Suja Karthika / Cochin University of Science and Technology / India
CF516 / Mr. Oğuzhan Mutluer / Bilkent University / Turkey
CF517 / Ms. Cansu ATILGAN / Eskişehir Osmangazi University / Turkey
C519 / Mr. Aditya Gupta / Institute For Excellence In Higher Education / India
C519a / Mr. Piyush Thakur / Institute For Excellence In Higher Education / India
C520 / Mr. Vivek Tyagi / TERI University / India
CF523 / Dr. Gabriela Citlalli López-Torres / Autonomous University of Aguascalientes / Mexico
C531 / Mr. Aswin K / Amrita School of Business / India
C533 / Ms. Ria Sinha / TERI University / India
C534 / Mr. Rishi Surya / Amrita School of Business / India
C535 / Mr. Abdullahi Daiyabu Marmara / SRM University / India
C536 / Mr. Sani Isyaku Usman / SRM University / India
C538 / Dr. B. Venkatraja / SDM Institute for Management Development / India
C539 / Mr. Musa Abba Mahmud / SRM University / India
C540 / Dr. Srilakshminarayana Gali / SDM Institute for Management Development / India
C541 / Mr. Murtala Abdu / SRM University / India
C542 / Mr. Bashir Ado Abdullahi / SRM University / India
C543 / Ms. Akila L K / Jain University / India
C544 / Ms. Vidya Kumari Shimladka / Jain University / India
C546 / Ms. Rashmi Prasad / Jain University / India
C547 / Dr. S. Ramachandran / AMET University / India
C548 / Dr. P.C. Lakshmi Narayanan / Loyola Institute of Business Administration (LIBA) / India
C549 & C550 / M. Selvam / Alagappa University / India

One-Day Workshop on Emerging Trends in Social Science Research