Cool Contest Guide
An EducationalMediaContest
2017-2018
DearTeacherCoach,
ThankyouforparticipatingintheWhat’sSoCoolAboutManufacturing?EducationalMediaContest!
TheeMediaWorkshopTrainingSeriescontainssixshortprogramsdesignedtoguidestudentsthroughtheprocessofeducationalmediaproduction.ThisTrainingGuidewillhelpyousuccessfullyleadyourstudentteamsbyproviding:
1.Instructionmaterialsabouttheproductionprocess.
2.Interactiveworksheetsforeachsection.
3.Equipmentinformationandtipsforproperoperation.
4.Rules,regulationsandtimelinesforthecontest.
5.Team Media Pre Test
6.WaiversandReleaseforms.
Weanticipatethatthetimeandeffortyourstudentsspendresearchingandproducingthisfilmwillopentheireyestotheworldofopportunitiesininnovativemanufacturingcareers.
Ifyouhaveanyquestionsorconcerns,don’thesitatetocontact:
Debby Combs (513) 403-1988
WelookforwardtofindingoutWhat’sSoCoolAboutManufacturing
withyouthisfall!
Bestofluck!
TheDreamIt.DoIt.OKI Team
WATCH
ContestPreview Video
eMediaWorkshop
TrainingGuide
PARTI
INTRODUCTION
WATCH
Contest Guide Video Part I: Introduction
AteMediaWorkshop,westarteveryprojectwiththreequestions.
Question#1:Whoistheaudience?
Askyourself,“Whowillseethisfilm?”Whenansweringthisquestion,beasspecificaspossiblesothatyoucanputyourselfintheviewers’shoes.
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Question#2:Whatisthecentralmessage?
Askyourself,“WhatamItryingtocommunicate?”Thinkaboutthemostimportantmessagethatyouwanttocommunicate-then,addsupportingmessagesasneeded.
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Question#3:Whatisthedesiredimpact?
Askyourself,“WhatdoIwanttheaudiencetothink,feelanddo
afterviewingthisprogram?”
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Onceyou’veansweredthesethreequestions,you’reonyourwaytocreatingeffectiveeducationalmedia!
PARTII
PRE-PRODUCTION
WATCH
Contest Guide Video Part II: Pre-Production
Pre-productionisallaboutplanning!Therearemanythingstoconsiderduringthepreparationstageofyourproject.
EarlyPreparation
- Whatis thevisionforyourprogram?
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- Whatisthecontent?
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- Whoarethepeoplewhowillappearinyourfilm?
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- Youwillneedtodecidewhowillbeonyourproductionteam.
Producer_WhatdoesaProducerdo?
Camera_WhatdoesaCameraOperatordo?
Sound_WhatdoesaSoundTechdo?
Editor WhatdoesaMediaEditordo?
ProductionEquipment
- Makesureyouhavethepropergearandthatitisingoodworkingorder!
- Useachecklist!Itshouldincludeitemssuchas:oCamera
oMicrophonesoTripod
oReleaseformsoHeadphones
oScriptMaterialoBatteries
oMemorycards
oProps
Research
- Learnaboutthepeopleandthesettingsyouaregoingtovisitbeforeyouarriveatthelocation.
- Determinerulesandconditionsanddressappropriately.
Scheduling
- Inordertobegintheschedulingprocessforyourshoot,youwillneedacontactpersonatthelocation.Makeitagoaltoestablishapositiverapportandbeconsiderateoftheirtime.
InterviewQuestions
- Rememberthatgoodinterviewsstartwithgoodquestions!
- Yourinterviewquestionsshouldalwaysrelatetoyour
centralmessage.
- CentralMessage
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- Question#1
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- Question#2
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- Question#3
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- Question#4
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ShotListWorksheet
InterviewSubject1Name
Position/JobDescription
ACTION1
WideShot
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MediumShot_
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Close-UpShot1_
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Close-UpShot2_
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Close-UpShot3_
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ADDMOREACTIONSASNEEDED!
ShotListWorksheet
InterviewSubject2Name
Position/JobDescription
ACTION1
WideShot
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MediumShot_
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Close-UpShot1_
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Close-UpShot2_
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Close-UpShot3_
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ADDMOREACTIONSASNEEDED!
ShotListWorksheet
InterviewSubject3Name
Position/JobDescription
ACTION1
WideShot
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MediumShot_
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Close-UpShot1_
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Close-UpShot2_
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Close-UpShot3_
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ADDMOREACTIONSASNEEDED!
Practice
- Rememberthatdoinganythingwellisaprocess.Challengesmayariseandplansmaychangelastminute,sosuccessfulproducersalwayshave a PlanAand a solidPlanB.
- YourteamshouldpracticeshootinginterviewsandB-Rollbeforegoingtoyourlocation.
- Editingyourpracticematerialwillhelpyourshootingskills-
thebestcamerapeopleareeditorsfirst.
- SeethePracticeActivityintheAppendices.
- Rememberyourprojectgoals.
- Staypositive!
WATCH
Sample Video: MartinGuitarCompany
PARTIII
PRODUCTION
WATCH
Contest Guide Video Part III: Production
Lights, Camera, Action!
MakingGoodChoices
- Beon timeand stayonschedule.
- Berespectfulofpeopleandproperty.
- SAFETYFIRST.Neverputyourselforothersatriskwhileshooting.
- Whenshootinganinterviewitisbesttohavethesubjectinasettingthathelpstellthestory.
- Walkaroundthelocationtofindgoodcameraanglesbefore
youstart.
- Everythingintheframecounts.Wheneverpossible,removeunsightlyobjectsfromthesetting.
- Ifambientsoundimpactsthequalityofyouraudio,changelocationtorecordtheinterview.
- Playbackyourrecordingtomakesurethesoundisclear,not
tooloudandnottoosoft.
Equipment
- Makesureyourcameraisingoodoperatingcondition.
- Makesurethatallyourbatteries arefullycharged.
- Makesureyouhaveyourlapelmicandsparebattery.
- Useyourchecklisttoaccountforallnecessarygear.
Set-upforRecording
- Makesureyourcameralensiscleanbeforeshooting.
- Performatestrecordonlocationforpictureandaudio.
- Useheadphonestomonitoryouraudio.Playbackyourrecordingtomakesuresoundisclear-nottooloudandnottoosoft.
Audio
- Microphoneplacementisimportant.Lapelmicrophonesshouldbeplacednearthesubject's mouthandthewireshouldbehiddenneatly.
- Ifmachinenoise interferes withyourinterviewsound,youmaypolitelyaskthatbeturnedoff.Ifthisisnotpossible,changelocationstorecordtheinterviewandreturnlaterfor
B-Roll.
Image
- Itisrecommendedthatyoushootwithavailablelight.Thatis,whateverlightalreadyexistsintheinterviewsetting.
- Positionthesubjectsothattheavailablelightismost
flatteringtotheirimage.Chooseanevenlighting,onethatisnottoo bright,butnottoo dark.
Framing
- Thewayimagesarearrangedinaframetellsthestoryinacreative way.Lookforframes thathave importantinformationintheforegroundandthebackground.
- Headroomisthespacebetweenthetopofsubject'sheadandthetopofthecameraframe.Leaveasmallbutdefinitespaceabovethe headtocreateabalancedframe.
- Onceyouhaveplacedthemicrophone,establishedacameraanglethatflatters thesubjectinanappropriatesetting,beginrecording.
StartingtheInterview
- Helpyoursubjectsrelaxbyaskingthemtosayandspelltheirnameandjobtitle.
- Politelyaskifsubjectscanfocustheireyecontactdirectlyatthecameralens.
- Educationalmediahasapositiveatmosphere.Ithelpstheprogramsifsubjectslookhappy.Youmayaskthemtosmileperiodicallyifitwillhelpthemrelax.
DuringtheInterview
- Listencarefully.Agoodinterviewertalksverylittle,justenoughtogetthesubjecttalking.Yourquestionsaredesignedtorevealsomethinginteresting.Listenforinformationyouwanttolearnmoreaboutthenfollowupwithfocusedquestionsorprompts.
- Inordertokeepasubject’sanswerlively,youcanpromptthemwithactivephrases,like“Ilovemyjobbecause...”andaskthemtocompletethesentence.
- Byidentifyingkeypointsinasubject’sanswer,youcanhelpthemmaketheanswermoreconcise.
- Domultipletakeswheneverpossible.Thisallowsyoutohave
optionsonceyougettotheeditroom.
- Changeanglesbetweentakestohelpwitheditinganswersinpost-production.
- Listenforvisualcuesthatyoucanshootlater.The interviewsubjectwilltellyoualotaboutthevisualelementsyouwillneedtocovertheirsound.
MultipleCameraShots
- WideShot:Whenshootingforcoverage,makesuretogetawideshotthatincludestheactionandsetting.
- MediumShot:Thisisstillafullframethatrevealsthesubject,setting,andaction.ItiscloserthanaWideShotandwiderthanaClose-Upandisdesignedtogivetheviewer
moredetail.
- Close-UpShot:Close-ups aretightlyframedshotsthat focusviewerattentionondetailsofaction.Thisisyourchancetobecreative.Thedetailsyouchoosewillstronglyinfluencethemessage andatmosphereofyour film. Shootasmanyclose-upsasyourscheduleallows.
ShootingforSequence
- PhysicalactionmakesgoodB-Roll.Youmayaskyoursubjecttostageanactivitysothatyoucanshoottheactionfrommultipleangles.
- Anactionsequencehasabeginning,middle,andend;youshouldshootseveralanglesofeachpartoftheactivity.
- Beactivewhenyou'reshooting.Camerascanpan,tilt,and
track.
- Youcanshootonatripodorhandheld. Besuretokeepyourcameraworksteady.
- Lookformovement,color,andbeautifullightinthelocation.
- Varycameraanglesdramatically-lowangles,highangles,
sideangleswillcuttogethernicely.
Practice
Pickanactivitythathasphysicalaction,likefryinganegg,andfillintheactions:
Activity_Beginning
Middle
End
Howwouldyoushooteachphaseoftheaction?(Hint:Rememberthethreequestions.)
Beginning:
WideShot_MediumShot Close-upShots
Middle:
WideShot_MediumShot Close-upShots
End:
WideShot_MediumShot Close-upShots
PARTIVPOST-PRODUCTION
WATCH
Contest Guide Video Part IV: Post-Production
OrganizeFootage
- Createanewprojectandgiveitaname.Youwilldrawfromthesecollectionsasyouedityourprogram.
- Selectandisolateinterviewanswersintoafolder.
- Locateandsetasidethebestshots(smiles,close-ups,etc.).
- Lookforshotsthatwillworkwellinthebeginningandendofyourfilmaswellastransitionshots.
- Musicisan essentialpartofthefilm.Choosean
instrumentalunderscorethatdefinestheatmosphere,pace,rhythmandthe energyofyourprogram.
Editing
- Createanewsequenceandcallit"A-Roll1"
- Dropyourmusicintothetimeline,loopitifnecessaryandlockthetracksfornow.
- Puttogetherthebestofyourinterviewselects.Chooseclear
portionsofeachanswertoformcompletethoughts.
- Startatthebeginningofthemusictracktobuildtheopensequence.Itisimportantthatthefirst10-15secondsofyourprogrambelivelyandengaging.Arrangeseveralsoundbitesthattogetherestablish:
- Subjects
- Message
- Location
- Tone
- Introduceyourcentralmessageearlyandreinforceit
throughouttheprogrambyaddingdetails.
- Letthisversionrunlong-youwilltightenandrefineitinlaterversions.
- Lookforstrongphrasestostartandendeachinterviewsection.
- Evaluateandchooseinterviewselectsaccordingto:
- Content
- Presentation
- Energy
- Composition
- CameraWork
- Createanaturalrhythmandspeechpatternbycarefully
editingwordsandphrases.
- Thegoalistomakeyoureditsinvisibletotheviewer–thatis,youwanttheviewertobefocusedonthecontentnotthetechnique.
CoverwithB-Roll
- FindimportantplacesintheA-Rollwhereyouwanttoleaveyourinterviewsubjectsoncamera.
- Dropphotosandothervideosinplaceswhereyouwanttoshowmoreactionanddetail.
- Keepthepacelivelybychangingtheshotevery2-3seconds.
- Remembertosavesomegreatshotsforyourbigfinish.
- Compileseveralshortsoundbitesthatreinforceyourcentralmessageandmakeyoursubjectsshine.
- Bepatient,editingtakestime.
Polish
- Refineedit pointstooptimizetherhythmofyourfilm.
- Adjustaudioandvideolevel.
- Addgraphicswhereappropriate.
Export
- Exportyourfinalprojectat1920/1080p in the H264 codec andfollowtheinstructionsfortheuploadsubmissionprocess(detailswillbeannouncedbyemail).
MediaEthics
- Makeitapointofpridetoalwaysmakepeoplefeelgoodabouthowtheyappear.
That’saWRAP!
Media Pretest
Media Pre Test Activity
Students create a 60 – 90 second team video. The video must contain each student team member answering the following questions;
Prompt1:Name
Prompt2:Grade
Prompt 3: My favorite subject is ______
Prompt4:I want to be a ______when you grow up
Prompt5:Each student completes the statement, manufacturing is ______or they can describe in their own words their definition of manufacturing.
StartbyrecordingaWideShotcapturing your school name, entrance and or a monument specific to your school. Shootthevideofromatleastthreedifferentangles,attemptingtovarythebackgroundandframing.Rememberthateverythingthecameraseesmatters–positionthesubject,camera,andotherobjectstosuityourframe.Getmultipletakesofeachpromptedanswerhelpingyoursubjecttobeupbeat.Makeitfun!
Youcanshootonatripodorhand-held–beingcarefultokeepyourcameraworksteady.Trymovingthecameraaroundthesubjecttoframesthatlookgoodtoyou. Include multiple Close-Ups and becreative.
Edityourmaterialtogetherintoa shortfilm, one and a half minutesorlessinduration.
Pickaninstrumentalmusictrackand mixitdownto alevelthatallowsustoheartheinterviewsoundclearly.
Polishthevideoandsoundinyourtimeline,thenexportanduploadyourfilm. Created videos will be shared on all Dream It Do It OKI Social Media platforms.
RulesandRegulations
StudentVideoContest
1.ProjectsmustbecompletedbystudentswithguidanceandsupportfromTeacherCoaches.
2.ProjectsmustbecompletedusingvideoequipmentprovidedbyPCW.
3.ProductionteamsmustcompletetrainingasoutlinedintheeMediaWorkshopCool Contest Guide.
4.Finalprojectsmustrunbetween2 and 2.5minutesinduration.
5.Finalprojectsmustcontainatleast3interviews andappropriateimagesofthemanufacturingsetting.
6.Finalprojectsmustcontainlogosasindicated(eachlogoshouldappearforapproximately2seconds):
Atthe topofyourprogram
- What'sSoCoolAboutManufacturing?logo(oranimation)
- School’slogo
- Manufacturer'slogo Attheendofyourprogram
- Dream It Do It OKI Final Panel
7.TeacherCoachesareresponsibleforleadingandmonitoringallactivitiesassociatedwithcontestrelatedactivities,includingbeinginregularcontactwithmanufacturerforupdatesandscheduling.
8.AllsoundandimagescapturedinassociationwiththeprojectarethepropertyofUWGC/PCWandshouldnotleavetheschoolcomputerwithoutexpresspermissionfromUWGC/PCW.
9.AllUnited Way of Greater Cincinnati/PCWMEDIARELEASEFORMSmust bedeliveredbeforeproductionto:
United Way of Greater Cincinnati,2400 Reading Road Cincinnati, Ohio 45202;AttentionDebby Combs
10.EachteammustmeetContestDeadlinesaspostedanddeliverfinalprojectfilestothehost(detailswillbeannouncedbyemail).
11.Each Teacher Coach is responsible for returning all unused footage to PCW or destroying all unused footage by March 31, 2018.
2017/2018 ProjectTimeline Guide
DATE / EVENT / NotesOctober 5 / Teacher Coach Training / Located at United Way 6-8 p.m.
October 6 – November 1 / “introduction” & “Pre-Production) / See Contest Guide, pgs 3-12 & view videos with guide at
View 1) Contest Preview Video
2) Contest Guide Video: Part 1 “Introduction” and 3) Contest Guide Video: Part 2 – “Pre-Production”
November 1 / Team Pre Test! / 1) Upload PCW Media Waivers uploaded to Drop Box
2) Upload Team Interviews (30-90 seconds) as a pre-media test
October 31 – December 1 / “Production!” / Contest Guide pgs 13-17
Schedule visit half day field trip to your manufacturer. (No more than two visits to employer site)
November 29th / Optional Editing Training for Teachers from 4:30 – 5:30 p.m. / Pointer on how to help students with editing at Cincinnati State, ATLC Building, Room 450, Edit Lab. (Park in the Central Park Garage)
December 1 -15 / “Post-Production” / Contest Guide pgs 18-20
Produce 2 minute A-Roll (the audio story line for your video)
December 15 / Upload A-ROLL for Review / A-Roll will be reviewed by Cincinnati State and will make comments via the Drop Box. All comments will be available by January 12th.
December 15 / Upload your Team Photo / Posters will be made of your team and will be shared with you to post for the voting portion of the contest. Select your favorite team photo and post in Drop Box.
January 16-20 / “Post Production” (continued) / Add B-ROLL (cool pictures) to your 2 minutes A-ROLL (Audio Story)
January 19 / Upload Rough Cut for Final Cincinnati State Review / Rough Cut – A-Roll (audio story) + B-Roll (cool pictures)
Any final Cincinnati State review comments will be available in Drop Box by January 26.
January 29 –Feb 1 / Schools Upload Final Video for EMPLOYER REVIEW & Approval / -Assure the WSCM screen is at the beginning
-Assure the team screen (school & company logo)
-Assure the WSCM partners/sponsor screens last
February 2 – February 14 / Employers REVIEW and Approvals / -Employers review to assure no confidential items are on video and may provide any other suggestions to schools Teacher Coach
-Employer review final edits to assure permission forms can be sent by February 15th.
February 15 / Employers Approval Permission Forms Due / -Email to
February 19 - 20 / All Video’s Uploaded for Judges
February 21-28 / Judges review all videos
March 1 & 2 / Employers and Schools - Advertising / -Get your teams ready to VOTE starting Monday!!Leverage posters delivered to you!
March 5, 6, 7 / ALL VOTE! / -Remember, it only will take one person’s vote per day!
March 8 / Awards Ceremony / 6:00 – 7:30 p.m. at Northern Kentucky University, Student Union Ballroom
March 12 / Back up date of Awards Ceremony in case of inclement weather
Troubleshooting Contact Guide:
Issue / Contact Person / Number/EmailTrouble with GoPro Equipment? / Ian Johnson at Dodd Camera / 513-791-3333
e-mail:
Trouble with Editing? (Note training o 11/28) / Christian Appleby at Cincinnati State /
Any other issues? / Debby Combs with Partners for a Competitive Workforce /
StudentMediaReleaseForm
DATE: ______
Project: What’s So Cool About Manufacturing?Student Video Contest
Production Date: ______
Production Location: ______
I hereby grant my consent to use and license the use of my name and likeness, whether in still or in motion pictures, my photograph and/or other reproduction, including my voice and features, with or without my name, for any editorial, promotion, trade, business or other purpose whatsoever. United Way of Greater Cincinnati (UWGC) / Partners for a Competitive Workforce (PCW) may exercise their rights in any way they see fit for their productions, for advertising, promotions and for other purposes.
For good and valuable consideration, including my appearance in the Project specified above (“Project”), I hereby authorize UWGC/PCW to record my name, likeness, image, voice and performance on film, tape or otherwise (“Materials”). I represent that I am a bona fide amateur. I agree that the materials may be edited as desired and used in whole or in part in any form, format, manner or media, now known or hereafter devised, for any distribution purpose, throughout the world in perpetuity. I understand and agree that the Materials may be used in the Project or in any other materials at UWGC/PCW sole discretion. I understand that I have no rights to the Project, Materials and any other products or benefits derived therefrom.
I represent that I have the right to enter into this Agreement and that my performance and the rights I have granted in this Agreement will not conflict with or violate any commitment or understanding I have with any other person or entity. I agree to indemnify and hold harmless UWGC/PCW from and against all claims, losses, expenses, and liability of every kind including reasonable attorney’s fees arising out of the inaccuracy or breach of any provision of this Agreement. I expressly release UWGC/PCW from any and all claims arising out of the use of the Materials.
This Agreement represents the entire understanding of the parties with respect to the subject matter hereof. This Agreement and all rights hereunder, shall be fully assignable by UWGC/PCW. The parties agree to submit solely and exclusively to the jurisdiction of the state and federal courts to resolve any disputes arising hereunder.
Student Name School
Parent Name Parent Signature
Phone NumberDate
______
Email AddressCell Phone
Media Release for Individuals
As an employee of ______, (the Company), I hereby authorize the Company, United Way of Greater Cincinnati (UWGC)/Partners for a Competitive Workforce (PCW), their successors and assigns, the irrevocable right to use, without compensation, my name, likeness, still or moving image, voice, quotes, appearance, and performance in print, video or internet marketing and communications.
This authorization includes without limitation the right to edit, mix or duplicate and to use or re-use these materials in whole or in part, with or without my name. I acknowledge that I have no interest or ownership in the materials, finished products or copyrights. I waive any right to inspect or approve the finished version(s), including written copy that may be created in connection therewith. I also grant the right to broadcast, exhibit, market and otherwise distribute the materials or finished products for any lawful purpose, including publicity, illustration, advertising and web content.
I am of full age. I have read this release and am fully familiar with its contents.
Project: ______What’s So Cool About Manufacturing? Video Contest______
Printed Name: ______
Signature: ______
Date: ______
Employer Consent Form
"What'sSoCoolAboutManufacturing?"MediaReleaseandOn-lineVoting
Asanauthorizedrepresentativeof (theCompany),IherebyauthorizeUnited Way of Greater Cincinnati/Partners for a Competitive Workforce,theirsuccessorsandassigns,the irrevocablerighttouse,without compensation,theCompanyname,stillormovingimagesandvideoof theCompany andtheCompanyemployees,includingvoice,quotes,appearance,andperformancein print,videoorinternetmarketingandcommunicationsinsupportofthe"What'sSoCoolAbout Manufacturing?"campaign.
Furthermore, Ihaveinspectedthefinalstudentvideoand approve the final version.I alsogranttherighttobroadcast,exhibit, marketandotherwisedistributethematerialsorfinished productsforanylawfulpurpose,includingpublicity,illustration,advertisingandwebcontent.
Ihavereadthisreleaseandamfullyfamiliarwithitscontents.
PrintedName:Signature:
Title:
Date:
Inadditiontotheabovegeneralmediarelease, I
do ______
do not______
consenttohavingtheCompany's studentvideoincludedintheon-linevotingcontest.