Press Release
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Continental Tires is TakingIts Foot Print into
Southeast Asia
- Continental has started distribution of passenger car tires in
Sri Lanka, Vietnam and Myanmar in 2014
- “ContiMaxContact MC5” & “ContiComfortContact CC5” are especially
designed and developed to meet the needs of APAC drivers
Shanghai, China - 19thJanuary 2015:Continental, one of the world`s leading tire manufacturer and automotive supplier, is making progress in setting foot into the mysterious Southeast Asia. In 2014, Continental has started the distribution of passenger car tires in Sri Lanka, Vietnam and Myanmar. Continental officially announced its entry to the market in Colombo,
Sri Lanka in September 2014. A brand launch event was successfully held along with a selected local partner,Douglas & Sons (PVT) Ltd., which is one of Sri Lanka’s largest tire distributors. Two weeks later, another brand launch was held in Ho Chi Minh city, Vietnam, along with Bahn Auto,a leading Vietnam business house.In the meantimeContinental successfully made its appearance at MYANAUTO 2014in Myanmar together with the newly appointed distributor TA Resources. “We do see great potential in the APAC region for us. Based on our leading German tire technology, the new tire lines have been designed especially for the Asia Pacific region and are further customized for delivering the required performance to APACcar drivers”, stated Antonio Lopes Seabra, Executive Vice-President and Head of the Business Unit Replacement Asia Pacific for PLT tires at Continental.
Continental continuously contributes to enhancing driving safety and riding comfort by providing innovative solutions and excellent products that are based on leading German technology since 1871.The tire manufacturer aims to bring more driving fun to a broader audience also in the Asia Pacific region.The provided products are based on comprehensive market research from
whichthe requirements car drivers in the APAC region have been derived. One finding was that consumers are dealing with all kinds of road conditions all the time and another that Asian drivers require comfort a lot.
Therefore the premium product lines “ContiMaxContact MC5” and “ContiComfortContact CC5”have been developed especially with a focus on these performance criteria and both are equipped with specific tire technology solutions. The ContiComfortContact CC5for example has an innovative noise breaker from silent tread pattern groove technology while ContiMaxContact MC5deliversan excellent high speed handling. The premium technology level is proven by the fact that the products donot need to compromise on other criteria - neither braking performance nor comfort.
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Continental AG
Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international tire manufacturer, automotive supplier, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2014, the corporation generated preliminary sales of approximately €34.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tires, and ContiTech. Continental employs more than 190,000 people in 49 countries.
Tire division
The Tire division currently has 24 production and development locations worldwide. The broad product range and continuous investments in R&D make a major contribution to cost-effective and ecologically efficient mobility. As one of the world's leading tire manufacturers, with more than 44,000 employees, the Tire division achieved sales of €9.6 billion in 2013.
Passenger Car and Light Truck Tires
Continental is one of Europe's leading passenger car and light truck tire manufacturers and is the world's fourth-largest passenger car and light truck tire manufacturer in the original equipment and replacement business sectors. The product development focus of the Continental premium brand is to optimize all safety-relevant characteristics, while simultaneously minimizing rolling resistance.
Sponsorship
Continental's Tire division is an official sponsor of the AFC Asian Cup 2015 in Australia, the
UEFA EURO 2016TM in Franceand the Major League Soccer in the U.S.A. and Canada.
Media database
Juliette Hu
PR Manager,
BU APAC RE PLT, Continental
Tel: +86 21 6043 8539
M : +86 137 6112 0156
E-Mail: