COMPETENCY:1.00Identify the components of the Fashion Merchandising course.

OBJECTIVE:1.03Identify the scope and importance of the fashion industry to our economy.

  1. Discuss the fashion industry’s impact on the United States economy.

1.The fashion industry is the ______leading employer in the United States preceded by the steel, electronics, and motor vehicle industries.

2.The apparel industry alone accounts for more than $20 billion in annual sales and employs over 1 million people.

  1. The womenswear industry

(1)Womenswear: All apparel for______

(2)______and most important retail segment

(3)Accounts for more than ______%of all apparel sales

(4)Employs hundreds of thousands of people

(5)Ranges from small family-owned businesses (______) to large multi-million dollar corporations (______)

  1. The menswear industry

(1)Menswear: All apparel for ______

(2)Produces billions of dollars worth of merchandise every year in plants throughout the world

(3)Changes ______, but interest and demand continues to growWHY?______

(4)Includes ______as its FASTEST growing segment

  1. The infants’ and children's apparel industry

(1)Infants’ apparel: Apparel for ______younger than _____ years of age.

(2)Children’s apparel: Clothing for girls ages ______thru____ and boys ages ____ through _____.

(3)Becoming increasingly important to the economy

(4)One of the more ______divisions due to increased demand for children's fashions in general. Better children's garments include designer labels such as Tommy Hilfiger.

  1. The accessories industry

(1)Accessories: The articles added to complete or enhance outfits. Examples: socks/hosiery, handbags, jewelry

(2)Viewed as ______that bring additional revenues to companies. WHAT DOES THIS MEAN? ______

(3)Experienced a boost due to production of accessories by apparel designers through licensing agreements

(4)Accessories extend a consumer’s wardrobe and, thus, are especially important in poor economic times.

3.The household industry accounts for ______of all textile products and is considered to be a ______market for consumer sales. The lifespan of household products is ______as colors and patterns are slower to change in household items than in apparel.

  1. Floor coverings division

(1)

(2)

  1. Home furnishings division

(1)Window treatments. Examples: ______

(2)FURNITURE, including ______and ______

(3)Miscellaneous items. Examples: ______

  1. Domestics division

(1)Bed linens. Examples: ______

(2)Bathroom items. Examples: ______

(3)Table and kitchen linens. Examples: ______

  1. Identify the four major segments of the fashion industry.

1.Textile segment: The ______segment in the fashion process.

  1. ______production
  2. ______production
  3. ______manufacturing
  4. ______finishing
  5. BASICALLY______

2.Apparel manufacturing segment: That part of the fashion industry that produces FINISHED garments and accessories.

  1. ______
  2. ______
  3. ______

3.Retail segment: The part of the fashion industry that includes SELLING merchandise ______to consumers.

  1. Buying from the manufacturer or wholesaler (behind the scenes, buy in bulk)
  2. Selling to the ______

4.Auxiliary group: Individuals and groups of individuals that SUPPORT and function simultaneously with the retail, apparel manufacturing, and textile segments of the fashion industry.

  1. Consultants: ______and ______who provide information about colors and other trends that are occurring in the consumer marketplace.
  2. Advertisers: Individuals who, by visiting fashion markets and showings, ______and ______(tell about) the latest fashion information to educate both consumers and working members of the fashion industry.
  3. Promoters: Trade associations, trade publications, ______, modeling agencies, ______, and others that play a part in ______the merchandise. Fashions are shown in fun and exciting ways.

*Think in terms of making a shirt…

1. You first need material  TEXTILE

2. You then need to make it look it pretty  APPAREL MANUFACTURING

3. Then you’ve got to make that money money  RETAIL (selling it)

4. Then it gets in to the “peoples” hands to Come up with ideas, Market it, Show it  AUXILIARY

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