Company Name:Embrace NRG
The name Embrace NRG derives from the notion that people often look for ways to enhance their energy level to make it throughout the day. No one likes the feeling of being tired and drowsy when they have to work, exercise, do school work, cook dinner, and take care of their family.Consumers can now get the energy they needand embrace it through Embrace NRG products.
Mission Statement:Our mission is to provide our customers with a nutritional boost of energy that will increase their mental capacity and attentiveness through the consumption of energy drinks that contains key minerals, vitamins, and nutrients at the lowest possible cost.
Range/Nature of Products:Embrace NRG’s core products are energy drinks. The products will vary in flavor, but will provide the same benefit of enhancing the energy level of each and every customer.Embrace NRG has invested in machines with the latest technology that improves operation efficiencies, which enables Embrace NRG to offer a low cost energy drink.
Quality:Extensive research and development has allowed Embrace NRG to develop a recipe with the right minerals, nutrients, and vitamins that will increase the energy level of consumers while eliminating sugars and reducing the number of calories consumed compared to other energy drinks in the industry. The investment in machinery ensures the freshness in each drink.
Price:Embrace NRG aims to be the low cost provider of energy drinks.State of the art equipment and technology will enable us to reduce operations cost with the goal to pass those savings to our customers.
Service:Embrace NRG produces energy drinks that will add value to the lives of consumers by increasing their mental focus through the consumption of a multi-nutrition drink that contains key vitamins, minerals, and nutrients
Overall Relationship to Customer:Embrace NRG is committed to providing our customers with an exceptional experience with our products and customer service.Embrace NRG will actively engage consumers in surveys and focus groups to actively improve our overall product and service to our customers.
Management Style/Relationship to Employees:Embrace NRG embraces a fun, free, and vibrant work culture.Management will always have an open door policy and seek feedback from employees on how the company can improve. Employees are internal customers and each employee will be treated with respect. The tagline at Embrace NRG is “Each employee is more than just a number”.Senior Management is required to learn the names of each employee through personal interaction.
Nature of Work Environment:Embrace NRG will have a work environment that attracts new talent and retain existing talent by implementing a safe and laid back work environment enables employees to enjoy coming to work.
Relationship to Rest of Industry:Embrace NRG and the energy sector is projected to grow to $30 billion in the year 2020. The non-alcohol beverage industry is projected to grow to $200B. Embrace NRG offers a low calorie drink with no added sugar compared to other competitors in the industry that are currently feeling the pressure of public demand to reduce sugar and calories in non-alcohol beverages.
Incorporation of New Technologies:Embrace NRG invested in new machinery that is equipped with new technologies that improves the operations process and eliminates waste. Embrace NRG found a manufacturer in Italy that produces a 3 in 1 monobloc machine.The monobloc can mix upto 200 gallons each.Furthermore, Embrace NRG purchased equipment from Auto AccuSnap Capper. The value in this equipment is it removes the manual labor in pressing or placing a cap on bottles.
Growth/Profitability Goals:Embrace NRG is going into business to make a profitable return. Embrace NRG will develop strategic sales and marketing goals to take market share away from existing companies in the industry.Profit goals will increase overtime as the Embrace NRG brand becomes more prevalent in the market place.
Relationship to Community:Embrace NRG will only be as successful as those people who live within the communities. Embrace NRG has an vested interest in the well-being of the community in which they operate. Embrace NRG is committed to community service, monetary contributions, and local sponsorships.
Management Goals:Accomplish the mission statement of Embrace NRG. Deliver an exceptional customer experience to all consumers. Provide each employee with an individual development plan to ensure he or she can grow their skills and grow within the company.
References:
Abrams, R. (2014). Successful Business Plan: Secrets & Strategies (6th ed.). Palo Alto, CA: Planning Shop.