COMMUNICATIONS MANAGER (CAMPAIGNS AND MEDIA)–JOB DESCRIPTION AND PERSON SPECIFICATION

Job Summary:

Your jobis to managea range of marketing and communications functions within the organisation, with a particular emphasis on campaigns and our work with the media.

Responsibleto:

Initially, the ChiefExecutive.

Responsiblefor: Noneatpresent. Hours

35perweek.

Location

Alcohol ResearchUK’soffices near Kings Crossin London.

Benefits

Pensioncontributionequating to6%of grosssalary.

33daysannual leave,rising to 36daysafterthree years’ service and 38daysafterfive years’ service, including 8statutoryholidays a year.

Group Life Assurance at 3 x gross salary.

Season ticket loans and childcare vouchers.

Gradeand Salary:

Thesalaryfor thispostwill be in the range £30 - 35,000 per annum..

JOB DESCRIPTION

Campaigns (for example, Dry January, Dry Humour, Alcohol Awareness Week and fundraising activity)

-Work with the Chief Executive and other colleagues to develop and delivercampaign strategies and messages

-Lead the day-to-day delivery of campaigns and special projects

-Act as manager and guardian of campaign brands

-Manage relationships with campaign stakeholders, such as supporters, beneficiariesand the general public

-Manage relationships with third-party agencies involved in campaign delivery

-Manage digital activity, such as campaign websites and social media

-Manage the production of campaign materials and events

-Monitor, evaluate and produce reports on campaign activity and impact

Media

-Work with colleagues to develop and deliver media strategies that help to promote our work

-Develop and implement media policies and guidelines that both promote and protect our reputation

-Establish and maintain a ‘press office’, providingboth a proactive and reactive media function, writing and issuing media releases, responding to media enquiries and maintaining relationships with journalists and other commentators (e.g. on social media)

-Monitor, evaluate and produce reports on media activity

General

-Contribute to other communications activity within the organisation, including supporting and covering for other members of the communications team as required

Other

Youwill also beexpected to:

-attendtrainingcoursesandeventsasrequiredandsharelearningwithotherstaff,panelmembers and thetrustees, asrelevant

-occasionally workweekendand eveninghours, forwhich time inlieuwill begiven. Because the role involves managing a press office, you need to be willing to take calls from the media, sometimes at unsocial hours. Also, because the role is a key one within the Dry January campaign your ability to take annual leave around Christmas and New Year may be restricted.

-contributetowardsotheraspectsofAlcoholResearchUK’sworkasrequired,commensuratewiththescaleandgeneral natureofthepost.

COMMUNICATIONS MANAGER (CAMPAIGNS AND MEDIA)–PERSON SPECIFICATION

Core Competencies

In order todotheir job,every Alcohol ResearchUK employeeisexpectedto demonstratethefollowing corecompetencies:

-anunderstandingofandcommitment totheworkofAlcohol Research UK

-excellentcommunicationand interpersonal skills, both verbal andwritten

-aneffective user ofIT inday-to-daywork

-agoodteam player

-anabilityto takeresponsibilityfor their own workload,sometimes withminimal supervision

-anabilityto workunder pressureand dealwithfluctuatingworkloads

-anunderstandingofandcommitment to equalityanddiversityprinciples

-anunderstandingofandcommitment to health and safetyprinciples

-anunderstandingofandcommitment to dataprotection principles

-a willingness toundertake personal andprofessional development

-a customer focusedapproach

-anabilityto embraceand adapt tochange

-motivatedandable tomotivateothers

-able to understand andfollowprocedure

-excellenttimemanagementskills

Job SpecificCompetencies

TheCommunications Manager (Campaigns and Media)isalso expectedto demonstratethefollowing jobspecific competencies:

Essential

-Experience of providing a communicationsfunction to/ within a third-sector organisation

-Experience of developing and then delivering strategies for multi-channel communicationsand campaigns

-Experience of stakeholder identification and management, including developing and maintaining systems for ‘CRM’

-Experience of developing and managing digitalcommunications, includingwebsites and social media

-Experience of brand management

-Experience of event management

-Experience of writingand costingprojectbriefs and of selecting andmanagingsuppliers

-Experience of working with themedia, includingwritingpressreleases,developingandmanaging relationships with journalists and running a press office

-Experience of monitoring, evaluatingand reporting on communications activity

-Creativity, with an ability to translate concepts into action

-Credibility when building relationships with stakeholders at all levels of seniority

Desirable

-Knowledge of public or mental health issues

-Financial acumen, including experience of managing budgets

-Membership of a relevant professional body