Communications Designer/Coordinator

Role title: Communication Designer/Coordinator

Reports to:Director of Strategic Communications

Direct reports: None

Location:Dunedin

Role of the District Health Board
Our Vision:

Better Health, Better Lives, Whanau Ora.

Our Mission:

We work in partnership with people and communities to achieve their optimum health and wellbeing.
We seek excellence through a culture of learning, enquiry, service and caring.

Our Values:
Kind
Manaakitanga / Looking after our people: we respect and support each other. Our hospitality and kindness foster better care.
Open
Pono / Being sincere: we listen, hear and communicate openly and honestly. Treat people how they would like to be treated.
Positive
Whaiwhakaaro / Best action: we are thoughtful, bring a positive attitude and are always looking to do things better.
Community
Whanaungatanga / As family: we are genuine, nurture and maintain relationships to promote and build on all the strengths in our community.
Our Statutory Purpose:

To improve, promote and protect the health of our population.
Promote the integration of health services across primary and secondary care services.
Seek the optimum arrangement for the most effective and efficient delivery of health services.
Promote effective care or support for those in need of personal health or disability support services.
Promote the inclusion and participation in society and the independence of people with disabilities.
Reduce health disparities by improving health outcomes for Maori and other population groups.
Foster community participation in health improvement, and in planning for the provision of, and changes to the provision of services.
Uphold the ethical and quality standards expected of us and to exhibit a sense of social and environmental responsibility.

Purpose of the Role
The Communications Designer/Coordinatorrole is to enhance Southern DHB’s ability to provide effective information to patients, staff and the community. They will oversee the implementation of the Southern DHB brand, and coordinate, create and maintain communications campaigns, materials and channels, including publications, website, intranet and social media, and supporting projects and initiatives as required.
Organisational Competencies
Customer Focus / Is dedicated to meeting the expectations and requirements of internal and external customers; gets first hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Integrity and Trust / Is widely trusted; is seen as a direct, truthful individual; can present the unvarnished truth in an appropriate and helpful manner; keeps confidences; admits mistakes; doesn’t misrepresent him/herself for personal gain.
Drive for Results / Can be counted on to exceed goals successfully; Is constantly and consistently one of the top performers; very bottom line oriented; steadfastly pushes self and others for results.
Managing Diversity / Manages all kinds and classes of people equitably; deals effectively with all races, nationalities, cultures, disabilities, ages and both sexes; hires variety and diversity without regard to class; supports equal and fair treatment and opportunity for all.
Role Specific Competencies
Interpersonal Savvy / Relates well to all kinds of people—up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can defuse even high-tension situations comfortably.
Managerial Courage / Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Priority Setting / Spends his/her time and the time of others on what’s important; quickly zeros in on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks, creates focus.
Dealing with Ambiguity / Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
Key Relationships
Internal
Communications team
Executive Management Team
/Allied Health Directors
Funding & Planning team
IT team
MIDAS team
DHB staff
DHB contractors
Public Health South / External
Minister of Health’s communications team
South Island Alliance
Ministry of Health’s communications teams
Non-Government Organisations
The community and/or public
Other government agencies
Communications contractors including graphic designers, photographers, writers and others
Knowledge, Experience and Skills required
Essential Criteria
Relevant communications design experience. A tertiary qualification in this field is desirable.
Background and experience in either, or preferably a combination of,administration, marketing, social media,public relations or campaign coordination activities.
Experience/Knowledge
Additional multimedia communications skills are desirable, including photography and ability to produce video content if necessary
Excellent time management skills and ability to prioritise
Ability to work well under pressure, committed to quality and accuracy
Creative, with ability to bring ideas to life
Ability to easily develop and maintain good professional relationships with colleagues from diverse backgrounds
Sound personal judgement
Professional presentation – demonstrated experience dealing with highly skilled and qualified professionals
Strong customer focus.
A positive and flexible attitude. Sense of humour, resilient
A strong ethical base
Keeps up to date with available information technology relevant to position
Key Accountabilities / Deliverables / Example Measures
Communications design /

Messages are effectively communicated across internal and external channels which may include:

-Publications, posters and brochures
-e-newsletters
-social media
-digital screens
-intranet
-website
-print advertising
-editorial formats
-presentations

Communications channels are improved, developed and maintained in line with team priorities.

Positive stories on SDHB activities and results are enhanced through effective design
Online Information is maintained / kept updated
Communications channels are improved over time

Developing and maintaining design infrastructure and systems /

Southern DHB brand guidelines are up to date and applied across communications materials
Departments are supported and trained to produce materials, such as departmental newsletters, where possible and appropriate, through providing training, templates and advice.
Visual resources such as the photo library are developed and maintained
Talent release forms are correctly utilised and filed
External contractors such as photographers, printers, external designers and content creators are engaged and liaised with as necessary and in agreement with budget holders.

Systems support effective teamwork, and best use of resources

Campaign coordination /

Calendar of health campaigns established
Work with communications and health promotions advisors to agree effective use of budget and communications channels to meet campaign aims
Communication materials are signed off as required and delivered according to project plans, eg to printers, media

Health outcomes are supported through effective communications of health promoting messages
Southern DHB brand and reputation enhanced

Communicationsteamwork /

To contribute to excellent two-way communications between the Southern DHB and its community

Contribute to team planning

Contribute to improving team processes and policies

Support organisational projects and initiatives, eg Southern Future

Contribute to success of organisational promotional activities and events as required

Distribute information for health campaigns as required

Undertake research, eg focus groups to test effectiveness of communications materials as needed

Undertake administrative tasks as requested

Attend board and staff functions and take photographs for publication as needed
Support delivery of emergency and important messages, including updating information channels after hours as needed

Positive support of key internal stakeholders

Organisational priorities are facilitated

Other Responsibilities /

Undertake special projects or duties as required by the Director of Strategic Communications
Understand and apply the following legislation (and subsequent amendments):

Official Information Act (1982)
Privacy Act (1993) and Health Information Privacy Code (1994) /

Special projects/ duties are completed by deadlines

Legislative responsibilities are met in the discharge of duties.

Treaty of Waitangi /

The Southern District Health Board is committed to its obligations under the Treaty of Waitangi.As an employee you are required to give effect to the principles of the Treaty of Waitangi - Partnership, Participation and Protection.

Health and Safety /

Foster and support commitment to achieving the highest level of health and safety, including identification and reporting of all hazards, assistance in resolving issues that may cause harm to staff, and working safely at all times.

Quality and Performance /

Maintain professional and organisational quality standards.
Ensure delivered work is planned, delivered, and implemented consistently against quality standards.
Continuously identify improvement opportunities to perform job in most effective manner.
Investigate opportunities to achieve goals in a more efficient way.

Performance is in alignment with HR quality audit standards, organisational requirements, and professional standards.

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