SPORTMGT 676 – College Athletics

University of Massachusetts

Department of Sport Management

Isenberg School of Management

SPRING 2013 Glenn M. Wong

Wed. 3:30-6:00pm Course Syllabus

  1. INSTRUCTOR INFORMATION
  • Professor: Glenn M. Wong
  • Class Meetings:
  • Wednesday 3:30-6:00pm SOM 112
  • E-Mail:
  • Twitter: WongSportsLaw
  • #CA676 – College Athletics Hashtag
  • Mailbox: ISOM Room 230
  • Phone/Voicemail: (413) 545 – 5053
  • Office Hours: Two of the following:
  • Tuesday: 3:00-4:30 pm
  • Wednesday: 2:00-3:30 pm
  • Thursday: 3:00-4:30 pm
  • Office: ISOM 236N
  1. COURSE MATERIALS
  1. REQUIRED
  1. Books to Purchase (Available on Amazon)
  2. Bowen, William G. & Levin, Sarah A., Reclaiming the Game: College Sports and Educational Values. Princeton University Press (September 2003).
  3. Duderstadt, James J., Intercollegiate Athletics and the American University: A University President’s Perspective (2003).
  4. Clotfelter, Charles T., Big-Time Sports in American Universities. Cambridge University Press (2011).
  5. Passan, Jeff, Peter, Josh, & Wetzel, Dan, Death to the BCS: The Definitive Case Against the Bowl Championship Series, 2011 Edition: Totally Revised and Updated. Penguin Group (2011).
  1. Available on Moodle ( or online:
  2. Various articles as noted in schedule
  3. Wong, Glenn M.,A Comprehensive Guide to Careers in the Sports Industry, Jones & Bartlett Publishers, June, 2012.
  4. Wong, Glenn M., Essentials of Sports Law (4th Edition). ABC-CLIO Publishers (2010).
  1. BOOKS – OPTIONAL READING
  • Armstrong, Ken & Perry, Nick, Scoreboard, Baby: A Story of College Football, Crime, and Complicity. Bison Books.
  • Bowen, William G. & Shulman, James L., The Game of Life: College Sports and Educational Values. Princeton University Press (April 2002, paperback).
  • Byers, Walter, Unsportsmanlike Conduct: College Athletes. University of Michigan Press; Reprint edition (August 1997).
  • Dunnavant, K., The 50 Year Seduction: How Television Manipulated College Football. St. Martin’s Press (2004).
  • Ernsberger Jr., Richard, Bragging Rights: A Season Inside the SEC. M. Evans & Co. (2000).
  • Feinstein, John, TheLast Amateurs. Little, Brown and Company (2000).
  • Fiedler, Jay & Lincoln, Chris, Playing the Game: Inside Athletic Recruiting In the Ivy League. Nomad Press (2004).
  • French, P., Ethics and College Sports. Rowman and Littlefield Publishers (2004).
  • Gavora, Jessica, Tilting the Playing Field: Schools, Sports, Sex and Title IX. Encounter Books (September 2003).
  • Gerdy, John, Air Ball: American Education’s Failed Experiment With Elite Athletic., The University Press of Mississippi (2006).
  • Griffin, Geoff, Should College Athletes be Paid?. Cengage Gale (2007).
  • Jenkins, Sally & Pittu, David, The Real Americans; The Team that Changed a Game, a People, a Nation. Random House Audio Publishing Group (2007).
  • Kaufman, Gabriel, Football in the Big Ten. Rosen Publishing Group (2007).
  • Keteyian, Armen, Raw Recruits. Pocket Books; Reprint edition (January 1991).
  • Litos, Michael, Cinderella. Sourcebooks, Inc. (2008).
  • Miller, James A. & Shales, Tom, Those Guys Have All the Fun: Inside the World of ESPN. Back Bay Books; Reprint edition (2011).
  • Oriard, Michael, Bowled Over: Big-Time College Football from the Sixties to the BCS Era. The University of North Carolina Press (2009).
  • Parseqhain, Ara & Sack, Allen L., Counterfeit Amateurs. Penn State University Press (2008).
  • Porter, David, Fixed: How Goodfellas Bought Boston College Basketball. Taylor Publication; Reprint edition (November 2002).
  • Ridpath, B. David, Tainted Glory: Marshall University, the NCAA, and One Man's Fight for Justice. iUniverse (2012).
  • Sack, Allen L. & Staurowsky, Ellen J., College Athletes for Hire: The Evolution and Legacy of the NCAA's Amateur Myth. Praeger Publishers (July 30, 1998).
  • Shropshire, Kenneth, The Business of Sports Agents. University of Pennsylvania Press, Inc. (2008).
  • Sperber, Murray, Beer and Circus:How Big-Time College Sports is Crippling Undergraduate Education. Henry Holt & Co. (2000 ).
  • Sperber, Murray, College Sports Inc .Henry Holt &Co. (1990).
  • Sperber, Murray, Onward to Victory. Henry Holt & Co. (1998).
  • Suggs, Welch, A Place on the Team: The Triumph and Tragedy of Title IX. Princeton University Press (2005). (Julia)
  • Telander, Rick, From Red Ink to Roses. Simon & Schuster (1994).
  • Thomas, Bubbha, NCAA: National Collegiate Affirmative Action. Lightmen Publishing (2006).
  • Underwood, Clarence, Greener Pastures. JAD Publishing (1998).
  • Wetzel, Dan & Yaeger, Don, Sole Influence. Warner Books (November 2000).
  • Yaeger, Don, Tarnished Heisman: Did Reggie Bush Turn His Final College Season into a Six-Figure Job? Simon and Schuster (2008).
  • Yost, Mark, Varsity Green: A Behind the Scenes Look at Culture and Corruption in College Athletics. Stanford Economics and Finance (2010).
  • Zaremba, Alan Jay, The Madness of March: Bonding and Betting with the Boys in Las Vegas. UNP (2009).
  • Zimbalist, Andrew, Unpaid Professionals: Commercialism and Conflict in Big-Time College Sports. Princeton University Press (January 2001, paperback).
  1. COURSE OVERVIEW

This course comprises the study of college athletics, including an analysis of the management of a collegiate athletic department, and a review of the organizational structure in regards to the NCAA, conferences, and institutional athletic departments. The course will focus on the NCAA (not NAIA, NJCAA, etc.), mostly Division I, some Division III, and very little Division II. It is presumed that students enrolling in this course will have taken all four fall semester Sport Management classes (Sport & The Law, Sport Business & Finance, etc). The course will include particular attention and discussion surrounding current issues in college athletics including financial trends, legislation, conference realignment, reform, Title IX/Gender Equity and other contemporary issues as assigned by the instructor, after consultation with the students.

  1. TOPICS AND DATES (subject to change based on speaker availability)

SCHEDULE

CLASS NUMBER / TOPIC / SPEAKER(S) / ASSIGNMENT
1
(1/23/13) / Introduction / N/A / Duderstadt (Intercollegiate Athletics and the American University)
2
(1/30/13) / Role of NCAA/Big time athletics / 1)John Lombardi(Former UMass Chancellor) / Clotfelter (Big-Time Sports in American Universities)
3
(2/6/13) / Conferences and Conference Realignment / 1)Ed Pasque (Assoc. Comm., A10)
2)Rich Ensor (Comm., MAAC) / 1)Clotfelter (Big-Time Sports in American Universities)
2)Ed Pasque Bio
3)Rich Ensor Bio
4)ACC v. Maryland (Moodle)
5)Maryland/ACC Article
6)How TV Economics are Transforming the Landscape of College Football
7)Conference Realignment Website
4
(2/13/13) / Compliance and University / 1) Jamie Seguin (Associate AD, UMass)
/ 1)NCAA Manual (Moodle)
2)Coaches Compliance Test
3)A-10 and UMass Compliance Report (Moodle)
4)2011-2012 UMass Faculty Athletic Counsel (FAC) Annual Report (Moodle)
5
(2/20/13) / Academics
(Admissions, Academic Performance, APR) / 1) Joan Hopkins (Associate AD, UMass)
2) Linda Reed (UMass Registrar’s Office)
3) John Westover (UMass Admissions) / 1)Bowen (Reclaiming the Game)
2)National Letter of Intent
  1. NLI Instructional Video
3)Eligibility Website
  1. Texas - Kabongo
4)Indiana SAR Decision
5)UConn APR Article
6)UNC Academic Articles
  1. Official Report (Moodle)
  2. Timeline
  3. ESPN Article

6
(2/27/13) / Finance (Arms Race, Fundraising)
Coaches / 1) Phil Pilewski (Assistant AD of Major Gifts, Louisville)
2) Sam Koch (UMass Men’s Soccer Coach)
3) Betsy Alden (Search Firm) / 1)Bowen (Reclaiming the Game)
2)NCAA Head Coach Responsibilities (Moodle)
3)Head Coach Salary Database
4)From the Sideline to the Bottom Line – NY Times Article
5)UMass Faculty Senate Ad Hoc. Interim Committee Report on FBS Football (Moodle)
6)UMass Football Budget (Moodle)
7
(3/6/13) / NCAA / 1) John Shukie (NCAA) / 1)NCAA Deregulation
2)NCAA Enforcement Structure
3)NCAA Transfer Model
4)PSU Consent Decree (Moodle)
5)Pennsylvania v. NCAA (Moodle)
6)Senator Corman Lawsuit
  1. ESPN Article
  2. Washington Post Article

8
(3/13/13) / Enforcement and Infractions / 1) Kyle Skillman (Attorney) / 1)Wong Law Review Article (VASE)
2)Georgia Tech IAC Report (Moodle)
3)UNC COI Public Report (Moodle)
4)University of Miami Case
  1. Yahoo! Sports Investigation
  2. Ties to Current NFL Players
5)SMU – Pony Excess (ESPN 30 for 30)
9
(3/27/13) / Student Athlete Rights / TBD / 1)Consolidated Student-Athlete Name and Likeness Licensing Complaint (Moodle)
2)Student Athlete Likeness Lawsuit Summary
3)Concussions
  1. Consolidated NFL Concussion Complaint (Moodle)
  2. Arrington v. NCAA (Moodle)
  3. NCAA Concussion Rate
  4. NCAA Health and Safety

10
(4/3/13) / Agents Disability Insurance
Gender and Racial Equity / TBD / 1) Wong Law Review Article (Cardozo Law)
2) Wong Law Review Article (Villanova)
3) UAAA Information
4) Oklahoma Agent Policy
5)Texas Tech Agent Policy (Moodle)
6) Essentials of Sport Law - Ch. 8 Gender Discrimination in Athletics (Moodle)
11
(4/10/13) / University/Athletic Fit
(The Strategic Role) / TBD / 1)UMass Strategic Plan (Moodle)
2)Duke Strategic Plan (Moodle)
3)A-10 Strategic Plan (GW)
4)Knight Commission Website
  1. Restoring the Balance

12
(4/24/13) / Media/Revenue Streams
Outside Marketing
(Nelligan, IMG) / 1) David Scott (ESPN)
2) Burke Magnus (ESPN)
3) Jeff Price (Sporting News)
4) Anna Slive (IMG)
5) Brandon Alletto(Senior Account Executive at IMG Gonzaga Sports Marketing) / 1)ESPN TV Contract (Moodle)
2)Nelligan Contract/RFP (GW)
3)Conference Media Deals
4)College Football Popularity and Advertising
5)Big-10 Network NY Times Article
13
(5/1/13) / BCS/Bowls / Dan Wetzel
(Yahoo Sports) / Wetzel
(Death to the BCS)

***These are initial assignments and more readings will be added

OTHER TOPICS:

-Drug Testing of Student Athletes – NCAA, Conference, Schools

-Gambling

-Disabilities and ADA

-Faculty Athletics Representative’s Role

-Politics

-Athletic Director’s Role

-Chancellor

-Board of Trustees

-Employees

-On campus- Faculty Athletic Council

  1. GENERAL COURSE POLICIES

CLASS PREPARATION

Students must complete all reading assignments before class. In addition, students will apply the readings to the questions/issues and/or cases assigned to them. Each student will prepare for class discussion by composing or outlining his/her thoughts on the questions/issues and/or cases.

CLASS PARTICIPATION

For each week of classes, the students will be assigned a question or set of questions or a case problem. The student must prepare answers to the questions and/or cases. For some of these, the student will be asked to represent a particular person and/or positions. Classes will be conducted in a roundtable format with all students contributing to the class discussion with the guidance of Professor Wong.

CLASS PROTOTYPE

  1. Discussion of current issues in College Athletics/Twitter
  2. Discussion of topic and readings for the week
  3. Outside speakers/guests

ATTENDANCE

Students will lose 1/3 of a grade from the final mark for each class missed.

WRITTEN ASSIGNMENTS

Weekly written assignments for many of the topics for the semester will be assigned. All students should prepare written assignments. These assignments will vary in length. They are due on or before Monday, 11:59 pm, prior to the Wednesday class. Students are advised not to work too far ahead on the syllabus, since the syllabus and the assignments are subject to change based on developments in college athletics and the availability and schedule of speakers.

FINAL PRESENTATION

Each student shall make a 20-30 minute presentation, using up to 10 power point slides, on a research topic in College Athletics. The topic must be approved by Professor Wong.

VI. GRADING

Written assignment questions in preparation for each class

and weekly self-evaluations33%

Final Presentation34%

Class Participation33%

100%

NOTE:Academic dishonesty will not be tolerated. Action will be taken against students committing academic dishonesty in accordance with the procedures in the Academic Honesty Policy and Appeal Procedure (which can be viewed at

COPYRIGHT

Many of the materials created for this course are the intellectual property of the instructor. This includes, but is not limited to, the syllabus, lectures and course notes. Except to the extent not protected by copyright law, any use, distribution or sale of such materials requires the permission of the instructor. Please be aware that it is a violation of university policy to reproduce, for distribution or sale, class lectures or class notes, unless copyright has been explicitly waived by the faculty member.

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