DETAILED SYLLABUS

Commerce and tourism management

1. Information about the study program

1.1 University / Babeş Bolyai University
1.2 Faculty / Faculty of Economics and Business Administration
1.3 Department / Management
1.4 Field of study / Management
1.5 Program level (bachelor or master) / Bachelor
1.6 Study program / Qualification / Management

2. Information about the subject

2.1 Subject title / Commerce and tourism management
2.2 Course activities professor / Assistant Professor Petre Anamaria, Phd
2.3 Seminar activities professor / Assistant Professor Petre Anamaria, Phd
2.4 Year of study / 3 / 2.5 Semester / V / 2.6 Type of assessment / C / 2.7 Subject regime / Op

3. Total estimated time (teaching hours per semester)

3.1 Number of hours per week / 3 / out of which: 3.2 course / 2 / 3.3 seminar/laboratory / 1
3.4 Total number of hours in the curriculum / 42 / out of which: 3.5 course / 28 / 3.6 seminar/laboratory / 14
Time distribution / Hours
Study based on textbook, course support, references and notes / 12
Additional documentation in the library, through specialized databases and field activities / 3
Preparing seminars/laboratories, essays, portfolios and reports / 14
Tutoring / 2
Assessment (examinations) / 2
Others activities ......
3.7 Total hours for individual study / 33
3.8 Total hours per semester / 75
3.9 Number of credits / 3

4. Preconditions (if necessary)

4.1 Curriculum / N/A
4.2 Skills / N/A

5. Conditions (if necessary)

5.1. For course development /
  • Students will come to classes with the mobile phones closed

5.2. For seminar / laboratory development /
  • The due date for the seminar papers is jointly established with the students. Deferral demands are accepted only based on objective grounds.
  • The projects and seminar papers turned in later then required will be marked down by 1 point/day of delay.

6. Acquired specific competences

Professional competences /
  • Definebasicmanagementconcepts and methodsnecessaryfor thedecision making processin lowcomplexitycommercial and tourism organizations.
  • Apply the principlesand managerial methodsrequired for the decision making process in lowcomplexitycommercial and tourism organizations.
  • The development and the implementationof studies /analyzes regarding the decision making processin lowcomplexitycommercial and tourism organizations.
  • Understandingbasicmanagementconcepts and methodsnecessaryfor the decision making processin lowcomplexitycommercial and tourism organizations.
  • Using criteria and standard evaluation methods of the decisional process in organizations.

Transversal competences /
  • Identifyroles and responsibilitiesin a multi-specialized teamand applyeffective workingrelationshipswithin the team.
  • Identifytrainingopportunitiesandefficient use ofresourcesandlearning techniquesfor own development.

7. Subject objectives (arising from the acquired specific competences)

7.1 Subject’s general objective / To familiarizestudentswith the main trendsand approachesofmanagementin commerceand tourism.
7.2 Specific objectives /
  • Understandthe specificsof commerceand tourismin terms oforganization, decision-making anditsassessment;
  • Understandthe context of theactivitiesof commerce and tourism organizations and the trend recordedin each market;
  • To developstudents'argumentativeskills.

8. Contents

8.1 Course / Teaching methods / Observations
The general organizational frame of commercial and tourism organizations. / Interactivelecture / 1 lecture
The breakeven point in commercial and tourism organizations. / Interactive lecture / 1 lecture
The management of retail organizations. / Interactive lecture / 4 lectures
The management of wholesale organizations. / Interactive lecture / 2 lectures
The management of catering organizations. / Interactive lecture / 2 lectures
The management of tourism organizations. / Interactive lecture / 4 lectures
References:
  1. Chaffey, D, E-Business and E-Commerce Management: Strategy, Implementation and Practice, Prentice Hall
  2. Cooper, C., Hall, M. (2008), Contemporary Tourism: An International Approach, Butterworth-Heinemann, Oxford
  3. Holloway, C., J. (2006), The Business of Tourism, Seventh edition,Pearson Education Publisher, Canada
  4. Kotler, P., Bowen, J.,T., Makens, J.,C. (2006), Marketing for Hospitality and Tourism, Fourth edition, Pearson Education International, Upper Saddle River, New Jersey
  5. Vanhove, N. (2005), The Economics of Tourism Destinations, Elsevier Science Publisher, Oxford
  6. Walker, J. R. (2004), Introduction to hospitality management (3rd ed.), Pearson Education, Upper Saddle River
  7. Wearne, N., Baker, K. (2002), Hospitality Marketing in the e-Commerce Age, Hospitality Press, Australia

8.2 Seminar/laboratory / Teaching methods / Observations
The breakeven point. / Discussions, applications / 1 seminar
Retail organizations: organizational typology and economic efficiency. / Discussions based on short projects / 1 seminar
Electronic commerce: characteristics, advantages and disadvantages. / Discussions, applications / 1 seminar
Wholesale organizations: types and characteristics. / Discussions, applications / 1 seminar
Catering organizations: types and trends. / Brainstorming / 1 seminar
Tourism firms efficiency / Discussions, applications / 1 seminar
Trends in tourism. Strong & weak points of tourism management in Romania. / Case studies prepared by students / 1 seminar
References:
  1. Holloway, C., J. (2006), The Business of Tourism, Seventh edition,Pearson Education Publisher, Canada
  2. Walker, J. R. (2004), Introduction to hospitality management (3rd ed.), Pearson Education, Upper Saddle River
  3. Chaffey, D, E-Business and E-Commerce Management: Strategy, Implementation and Practice, Prentice Hall

9. Corroboration / validation of the subject’s content in relation to the expectations coming from representatives of the epistemic community, of the professional associations and of the representative employers in the program’s field.

To ensure a proper content for this course and to choose the right teaching/learning techniques we organized meetings with representatives from the Academic Society of Management and managers from commerce and tourism organizations. Also for the establishment of formative disciplines were co-opted other academics in the field, from other departments or other institutions of higher education.

10. Assessment (examination)

Type of activity / 10.1 Assessment criteria / 10.2 Assessment methods / 10.3 Weight in the final grade
10.4 Course / The knowledge ofconcepts,principles and managerial methods used in commercial and tourism organizations. / Written exam / 70%
The ability to develop andestablishmethodsto implementstudies regarding the decision making process in commercial and tourism organizations.
Interpretationand argumentation of different managementconcepts and methodsused in the decision-making within commercial and tourism organizations.
The assessment of the decision-making process inorganizations.
10.5 Seminar/laboratory / Learningand understanding theissuesdealt with inlectures and seminars; / The presentation of a workportfolio developedduring the semesteris a prerequisite for participating in the final exam.
The portfolio ofworkshould be finished in the week prior to the last week of school. / 30%
The ability to explain and use in a correct manner the principles and managerial methods used in commercial and tourism organizations.
The evaluation of own arguments or the ones presented by other students.
The ability to observe trends registered in commercial and tourism organizations.
10.6 Minimum performance standard
•It is necessary to obtain a minimum grade of 5 (five) in order to pass this subject;
•The grades being granted are between 1 (one) and 10 (ten);
•Students must approach each element (question, problem) within the exam sheet;
•The exam is written and takes approximately 120 minutes.

Date of completion Signature of the course holder

11.03.2017 Assistant Professor Petre Anamaria, Phd

Signature of the seminar holder

Assistant Professor Petre Anamaria, Phd

Signature of the Head of the Department: Professor Nistor Razvan, PhD

Approval date by department:15.03.2017

1

NOTE: This document represents an informal translation performed by the faculty.