Shannon Mahoney
COM 5010 – Corporate Communications Internship
Professor Bishop
7/18/16
The internship I chose to complete this summer was at a company called Stellar Management. Stellar is located downtown Manhattan and they are a property management company with buildings located all over Manhattan and in Brooklyn. My friend Candice is an associate here for the Assets & Acquisitions department. She knows that her company often hires interns for the summer and knew I had to complete one, so she referred me. I am very glad she did because I have very much enjoyed my time here, which is why I am staying for the rest of the summer.
My role here is to provide support to the Assets & Acquisitions department which includes the three main partners of the company. My hours here are full time, Monday through Friday 9-6pm and is a paid internship. My duties are: assist in coordinating and scheduling meetings and conference calls (internally as well as externally,) assist in web development, web based social networking, provide daily assistance to the three main partners, draft and pitch press releases/media alerts, organize and attend biweekly senior management meetings including preparing the agenda and taking minutes. I am in the middle of planning and executing our Summer Retreat Event –I picked the venue, will be organizing the activities, designing and sending out invitations, keeping track of RSVP's, communicating directly with the venue for exact detail planning. This is one duty that I'm excited about because I really enjoy planning events and parties. Also, Stellar is in the middle of developing a building in SoHo and they put together a very nice, very expensive "look-book" for it. I have been researching very wealthy investors in NYC and reaching out to them directly to get them interested to see our look-book and eventually interested in our space at SoHo. I alsocreated an "email blast" campaign using a service called Constant Contact. I acquired the names & emails of the tenants at a certain building that Stellar Management owns - The Paris - and email blasted them about new and improved amenities, available apartments, events around the area, etc. I was proud of my work with this one, the campaign came out very nicely. Lastly, I have been posting on LinkedIn and alumni sites of prestigious colleges and received a large amount of resumes in response to our open job listings. I’ve been filtering the resumes by their relevance to the job description and have scheduled multiple interviews in the past month or so here. Those are just some of the duties that I have been completing during my internship and I welcome the opportunities the future has in store to take on more.
One powerful or memorable interaction I had during my internship was when I designed and executed the email campaign blast. I started this campaign from scratch, starting with having to acquire all the names and email addresses of tenants to making an account with Constant Contact and having a few conference calls with representatives over there to teach me how to work this service and create something good. I had to pull a bunch of information on this building such as available apartments, square footage, the new amenities that are available and new pictures of the building/apartment. I worked with one of the employees at the actual building in order to tie the email blast to his contact information so that these tenants can contact him if they are interested or if they have any other questions. I’m proud of this campaign that I completed during my internship because I have never put something together like this. I am also proud because it reached so many people and I have gotten feedback that my campaign triggered a good amount of responses and people interested in the building I just promoted. That gave me a good sense of accomplishment and that I had an impact and did something productive/effective at this company.
A specific concept that I learned in one of my communications classes at Baruch, COM 3201, was a concept that spoke about taking credit for what you achieve. When the email campaign blast was completed, I sent it to another girl on my team to show her what I had designed. She put my email campaign sample in an email and CC’ed our bosses saying “this will be the email blast sent to all of the tenants.” I thought it would have been nice if she mentioned in the email that all my bosses were reading that it was me who put this together, so I could get credit for my work. I remember a lesson in 3201 taught us to speak up and make yourself and your work known, and not just be a wallflower employee. I wanted to show that I add value to this company so I did manage to casually mention that it was my work in a conversation about the email blast later that week and received credit. I didn’t say anything to my fellow coworker because I didn’t want to start office drama and she also just didn’t realize. I am just an intern to her after all and it is my mission to be noticed so I took the initiative.
This internship has gone beyond my expectations so far. I was nervous that my bosses would be stuffy and super corporate but they have turned out to be very relaxed and all around great guys and they seem willing to allow me to be more than just a coffee server. I used to have a job at a real estate company in Manhattan a couple years ago. I very much enjoyed working there and became interested in real estate, so I did have a little knowledge of this industry going in. From this internship I am hoping to gain more knowledge than I already do about the real estate market. What I did not know was how much real work and negotiation goes into buying/selling properties. There are a lot of concepts that go into making a deal in this industry that you don’t realize until you witness the inside. What I learned about myself through this experience is that I am a hard worker and I am not someone who wants to just do the bare minimum. I made it known to my bosses and coworkers that I wanted to take on more work and I think I showed that I am capable and willing. I think my weakness so far is that I have been focused on taking on more work that I haven’t been learning more real estate terms and lingo that I have heard in conference calls and casual conversations around here. I feel that if I learn this terms and learn how and when to use them, I will understand the real estate market in NYC more and also sound intelligent to my superiors/coworkers. That will be my next focus now that I have made my presence known and gained trust in the office. I have added a lot of my coworkers on LinkedIn and I plan to keep in touch with them for future networking. That is, if I don’t get offered a full time job here instead which is the ideal scenario.
Below please find the email blast campaign I worked on. It looks better in an email browser since that is the way it is designed to be opened. I feel lucky to have been offered this internship at Stellar Management and I hope to continue working here in the future.
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