Color and Design Review

Color and Design Review

Color and Design Review


1Primary colors (R,Y,B)

2Secondary colors (O,G,V)

3Tertiary colors (RO,YO,RG,BG,RV,BV)

4Warm colors

5Cool colors



8High key of a color (tint- add white)

9Low key of a color (shades- add black)

10Low intensity colors (add the complement)

11Triadic color scheme


13Split Complementary

14 Analogous

Black: Black is the color of authority and power.. Black also implies submission. Black outfits can also be overpowering, or make the wearer seem aloof or evil.

White: Brides wear white to symbolize innocence and purity. Doctors and nurses wear white to imply sterility.Too much white can give feelings of separation and can be cold and isolation.

Gray : It can be the color of evasion and non-commitment (since it is neither black nor white.) Gray indicates separation, lack of involvement and ultimately loneliness. Gray is the color of independence and self-reliance, although usually thought of as a negative color.

Red: The most emotionally intense color, red stimulates a faster heartbeat and breathing. The color of passion, both positive and negative. It is also the color of love. The most emotionally intense color, red stimulates a faster heartbeat and breathing.

Pink: The most romantic color, pink, is more tranquilizing.Helps muscles relax. Pink is associated with unselfish love.

Orange : Orange Can be benefitial to the digestive system and can strengthen the immune system. Orange has shown to have only positive affects on your emotional state. This color relieves feelings of self-pity, lack of self-worth and unwillingness to forgive. Orange opens your emotions and is a terrific antidepressant.

Low Intensity Orange: Creates a feeling of warmth, like snuggling in front of a fire with a cup of hot cocoa on a cold winter’s day

Blue: It causes the opposite reaction as red. Peaceful, tranquil blue causes the body to produce calming chemicals, so it is often used in bedrooms. Blue can also be cold and depressing. Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty.

Low Intensity Blue: Low intensity blue is associated with depression, dreariness and sadness. Think of Picasso’s Blue period

Green: Green symbolizes nature. It is the easiest color on the eye and can improve vision. It is a calming, refreshing color. Brides in the Middle Ages wore green to symbolize fertility. Dark green is masculine, conservative, and implies wealth. It helps us balance and soothe our emotions. Some attribute this to its connection with nature and our natural feelings of affiliation with the natural world when experiencing the color green.

Yellow: Yellow is a happy, optimistic and uplifting color. It can also be associated with intellectual thinking: discernment, memory, clear thinking, decision-making and good judgment.

It is the most difficult color for the eye to take in, so it can be overpowering if overused. Yellow enhances concentration. It also speeds metabolism.

Purple: Purple is often associated with royalty and wealth. It has shown to help balance the mind and transform obsessions and fears. Violet is associated with bringing peace and combating shock and fear. Violet has a cleansing effect with emotional disturbances. Also, this color is related to sensitivity to beauty, high ideals and stimulates creativity, spirituality and compassion.

Brown: Solid, reliable brown is the color of earth and is abundant in nature. Light brown implies genuineness while dark brown is similar to wood or leather. Brown can also be sad and wistful.


- Tint, Shade, Tone

- Black white, grey

- Op art

- Pointillism

- Symmetry, Assymmetry,

- Formal balance vs. informal balance

- Object/ground, negative space

- Balance, diagonals, overlapping, contact with edges, focal point

- Rule of thirds

- Ed Ruscha (word psychology)