College/ Department:Business Development

College/ Department:Business Development



Post Title:Business Development Officer

College/ Department:Business Development

Reporting to:Team Leader / HoD

Grade: Support Grade 6

Summary of the Post

To generate sales leads, positively engage with employers at SME, Corporate and Public Sector level, in order to negotiate and win sales opportunities that result in the delivery of bespoke training solutions that meet your individual and the College’s overall income targets.Toprovide business support and advice to new and existing employers, as well as work closely with Curriculum, Marketing, Student Recruitment, Contracts and other departments in order to develop, promote, fulfil and generate income from training programmes and other commercial offers.

Main Duties

  • Sales lead generation, including telemarketing, email campaigns, employer visits, tender presentations, attendance at networking events and other sales and marketing activities
  • To work towards meeting and exceeding individual / College targets by generating new and additional business opportunities within set parameters and timescales
  • Manage your own caseload of companies, establishing and developing positive employer relationships that result in new and repeat income generating opportunities
  • Market and promote all Barnsley College courses, training programmes and commercial services, as well as other funding, learning and work based learning initiatives and opportunities, to all key customers and stakeholders,
  • Provide support to cross-College departments to help develop and promote our offer and secure training and job outcomes for learners, this includes working on programme development, developing case studies, contributing to sales and marketing materials, delivering presentations and participating in a range of promotional activities as requested
  • To proactively engage, present to and collaborate with a range of partners, forums and networking groups (JobCentrePlus, Chamber of Commerce, Visitor Economy Forum, etc.)
  • Identify, interpret and utilise labour market information and data that supports sales lead, curriculum programme development and income generating opportunities
  • Create and maintain accurate prospecting and client records utilising College systems (e.g. Trackers, CRM, etc), updating lead generation, sales visits, proposals and agreements, conversations, communications and other activities within required timescales
  • Monitor activities / performance (e.g. outputs, budgets, recruitment, employer engagement) and prepare, analyse and report on current and projected positions relating to market share, lead generation, sales volumes, proposals, agreements and other employer engagement and College-related activities
  • Represent the College / Business Development Directorate at internal and external events as required
  • Co-ordinate and / or lead on various projects or aspects of business development ensuring compliance with internal and external requirements
  • To prepare and deliver appropriate reporting, sales and promotional activities using ICT and other appropriate media
  • Any other duties commensurate with the grade as appropriate
  • The post holder will engage in any work development and implementation of College Quality systems
  • The post holder will be expected to undertake all duties in line with Barnsley College Health and Safety policy
  • The postholder will show a commitment to diversity, equal opportunities and anti-discriminatory practices. The post holder is expected to comply with and promote Barnsley College’s equal opportunities policy in all aspects of their duties and responsibilities
  • The post holder will show a commitment to ensuring that children and young people learn in a safe College environment and will participate in relevant and appropriate training and development as required
  • Ensure that all information is secured, used and maintained in line with internal and external standards including ensuring that confidential information is processed in line with the Data Protection Act and College policies
  • These duties may be amended from time to time by the line manager in consultation with the post holder

Method of Working

Barnsley College expects all staff to work effectively as part of a team or teams, delivering high quality education and support to staff and students. As a minimum this requires dealing with people politely and tactfully, communicating with colleagues and students both formally and informally, offering guidance and information in accordance with College guidelines, policies and procedures when requested and contributing to the maintenance of the Barnsley College environment. In order to do this staff are expected to make themselves aware of the relevant policies and procedures. All staff are required to maintain confidentiality as required.

Public Relations

Considerable importance is attached to the public relations aspect of all work undertaken by Barnsley College staff. It is a prime objective therefore that staff will at all times project to the public the image of the College as keen to assist wherever possible, and positively promote the work that is carried out across its various services.


PERSON SPECIFICATION REC 4 – Business Development Officer (Business Development Directorate)

Specification / Essential / Desirable / Examples Measured by
Education and Training
Formal qualifications and relevant training / NVQ Level 3 or equivalent qualification e.g. HNC/HND/Degree or relevant industry experience.
GCSE English and Maths (Grade A-C) or equivalent Level 2 qualifications / IAG qualification
Business studies, sales, customer care or related qualification. / Application Form / CV
Documentary Evidence
Work Experience
Ability to undertake duties of the post / At least 2 years work experience in an environment where there is direct contact with employers in a sales environment.
Experience in sales and telemarketing activity.
Experience of working with B2B customers at SME, Corporate & Public Sector levels.
Evidence of working to and achieving sales targets / Experience of working disadvantaged and hard to reach client group
A background in selling training programmes and / or working within an Apprenticeship environment / Application Form / CV
Performance of task / test at interview
Skills and Knowledge
Includes abilities and intellect / Ability to analyse statistical information and produce related reports
Sales and telemarketing experience
Good ICT skills/sound knowledge of MOS systems
Ability to work with clients at all levels. / Knowledge of WFD programmes and funding
Knowledge of local labour market information
Knowledge of JCP and pre-employment training programmes
Knowledge of HR / TNA processes / Application Form / CV
Performance of task / test at interview
Personal Qualities
Includes any specific physical requirements of the post – (subject to the provisions of the DDA Act) / Comfortable and capable in a sales environment
Excellent interpersonal and communication skills (oral and written)
Self-motivated with ability to work as a member of a team or under own initiative
Abstract thinker with ability to spot opportunities
Supports and co-operates fully with colleagues to meet team needs
Confident, persuasive, enthusiastic
Good negotiator
Flexible working (evening and weekends)
Access to own transport / Application Form / CV
Performance of task / test at interview
Suitability to work with children, young people and vulnerable adults
Issues relating to safeguarding and promoting the welfare of children, young people and vulnerable adults / Motivation to work with children, young people and vulnerable adults
Ability to form and maintain appropriate relationships and personal boundaries with children, young people and vulnerable adults
Emotional resilience with challenging behaviours / Interview
DBS Certificate